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Confidential, Anne Pryor
Meaningful Connections
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Online Make Over
Leveraging
Anne Pryor Online Visibility Strategist Meaningful Connections
anne@meaningfulconnections.net
www.linkedin.com/in/annepryor
10/26/2011
Confidential, Anne Pryor
Meaningful Connections
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Agenda
LinkedIn Strategies
Inviting Meaningful Connections
Setting the Settings
Creating an effective, branded Profile
Giving and getting Recommendations
Leveraging LinkedIn
Find People, Companies, Groups, Jobs
Next Steps
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My LinkedIn Story
Confidential, Anne Pryor
Meaningful Connections
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Aaron Keller, Partner
Capsule
Reid Hoffman, LinkedIn Founder
“LinkedIn is the office, Facebook is the
backyard BBQ and MySpace is the bar.”
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Meaningful Connections
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Making Meaningful Connections: Know You
Like You Trust You
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Meaningful Connections
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How do you want people to feel? Warm
Genuine Empathetic
Positive
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Meaningful Connections
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What’s Your Meaningful Connection strategy?
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LinkedIn Statistics
120 million professionals worldwide
170 industries (all Fortune 500 companies)
1,000,000 small business owners
61% use LinkedIn as primary professional site
35% access LinkedIn daily
67% access LinkedIn weekly
81% belong to at least 1 Group
52% participate in Group Discussions
C-Level executives use LinkedIn for industry networking
91% use LinkedIn to review job candidates
Source Lab42, July 2011
10/26/2011
Increase Findability (you’re being searched)
Be a meaningful connector? (open or closed, help others)
Marketing
Manage & promote your company / personal brand
Group Discussions, Answers, Status Bar, Twitter
Create events
Business Development
Find prospects
Competitive insights
Find Experts
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Meaningful Connections
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What’s Your LinkedIn
Strategy?
10/26/2011
What’s Your Meaningful
Connection Strategy?
How do you want to be found?
What are you an expert in?
Key words: what happens because of you?
What are your goals?
Who do you want to reach?
• Which target audiences?
• Why them?
• What can you do for them?
Compare / share ideas with others
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Meaningful Connections
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Meaningful Connections
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A LinkedIn Network 1st
Degree
2nd
Degree 3rd
Degree
People
they
know
-Current & former co-workers - Clients - Business partners - Suppliers/vendors - Classmates - Association Execs - Professional Referrals
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Home Page – Search Box
Manager AND company
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First – Set Settings
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Meaningful Connections
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Set Settings
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Settings – Turn Off (uncheck)
Profile & Status Updates
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Meaningful Connections
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Your Profile - Contact Settings
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Your Profile
Professional history
Summary
Specialties
Current position
Past positions
Career highlights
Volunteer activities
Publications
Education
Special activities
NEW: Skills, Publications, Certifications
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Your Profile
Why spend time on your profile?
Communicate information about yourself
Be found
Quality of your profile increase the quality results
Use the right keywords in order to be found
Complete all sections
You’re 40% more likely to be found with a profile at 100%, Source: LinkedIn
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Meaningful Connections
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Your Profile
Title (title, company, specialties)
Current (title, company)
Past jobs (add at least 3, include name changes)
Education (no dates, won’t get pushed connections)
Recommendations (give and get at least 3)
Connections (get 60 -150)
Website (change to Other, type in brand)
Public Profile (i.e., www.linkedin.com/in/annepryor)
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Meaningful Connections
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Profile - Overview
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Profile Summary
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Your Profile - Summary
Tips
Be concise
Detail 3-5 most important accomplishments
Organize in Who, What, Goals format
Get the right keywords
Be honest, not shy, with specialties (can’t claim,
use disclaimer)
Source: Elad, Joel. LinkedIn for Dummies.
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Your Profile - Positions
Add job history
Company name
Job title
Time period
Description of duties
Add as many as appropriate
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Your Profile - Positions
Add Key Accomplishments, Use Keywords
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Your Profile - Education
Include:
Law School
Undergraduate
Activities / Societies
Moot Court
Law Review
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Your Profile - Education
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Your Profile – Additional
Info
Include anything you want seen:
Websites
Company
Awards
Volunteer Associations
Interests / Hobbies (80% professional, 20% personal)
Groups / Associations
Honors / Awards
Skills
Publications 10/26/2011
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Your Profile – Additional
Info
Other
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Your Profile – Settings:
Going Public
View My Profile to see how it looks
Edit My Public Profile
Create customized URL
Use on business cards
Use on e-mail signature
Choose sections to make public
When public, search engines will index
Turn updates back on
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Meaningful Connections
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Invitations
You invite other LinkedIn members to join
your network
You invite people outside LinkedIn to join
You are invited by other LinkedIn
members to join their network
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Inviting LinkedIn Members
Search by name
Click on Add to Network
Choose how you know the person
Create a PERSONAL / CUSTOMIZED
message
Not Personalizing is poor etiquette (60 times
more likely to get accepted when personalized)
Include full name
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When You Get Invited…
You’ll receive an e-mail
If you want to ACCEPT, click the ACCEPT
If you don’t want to accept, click the
“ARCHIVE” button or IGNORE
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Invitations: Other Options
Upload your address book to LinkedIn
You can choose which to upload
LinkedIn will identify current members
Search for Classmates
Reconnect with former Colleagues
Search People you may know
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Meaningful Connections
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Invitations: Invite Contacts
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Personalize Invitations
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Recommendations
Business partners are looking for these
People can search on recommendations
Must be connected first degree to give
Give recommendations first
First six (6) words are most important
Companies should ask for Service Provider Recommendations
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Meaningful Connections
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Search People
Choose “People”
Search by:
Name
Geographic region
Title
Educational institution
Keywords
Company
current or former
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Search Results
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Search Company
Click on “Companies” tab
Enter company name or industry
Check out the company profile
See who is connected to you
Check for key words
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Companies
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Company Stats
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Groups
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Health Trust
Follow Company Social Media
Posting Guidelines
DO make the most of your company affiliation
DO know everything can be seen by everyone
(including bosses)
DON’T announce things that aren’t yours
DO support major announcement
DO protect confidential information
DO be honest, accurate, and ethical at all times
DO understand the consequences
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Meaningful Connections
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LinkedIn Etiquette
Personalize invitations (no light-linking)
Provide truthful information
No tollboothing
No spamming
No email in the field name or professional headline
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Next Steps
1. Develop your LI Strategy
2. Develop your Connection Strategy
3. Profile to 100%
4. Add Keywords to Profile
5. Invite 60-150 Connections
6. Join 4 Relevant Groups
7. Give & ask for 3 Recommendations (under service
provider)
8. Personalize Your Websites
9. Start Using The Search Functions
10. Start playing
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Other High Searchable
Websites
www.Google.profile.com
www.Facebook.com
www.Zoominfo.com
www.Twitter.com
www.Businesscard2.com
www.knowem.com (register your name)
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