online marketing basics for artists

online marketing for artists

gallery vs independentmany well known gallery artists don’t make a great living, but they have a place in academic circles and history

many artists with a relatively small audience make a great living and have strong connections with their collectors

know your collectors

Who are they? Where do they live? What are their hobbies? Where do they spend their time?

They’re not always older…

what makes you special?

show your personality and sources of

inspiration

research what other artists in your niche are doing online

unique offerings and programs – like welding kits

have a great online portfolio

MichaelWhitlark.com

sell originals at full pricesell prints at a discount

See my free video on how to build an artist website with Wordpress.

copyright concerns

• leverage Creative Commons• use low-res images (72dpi)• keep them small (500 pixels wide or

less)• don’t use scripts that disable right-

clicking or sharing

email newsletters

The single most important marketing tool an artist has. • Email list sign ups• Write down names at galleries,

fairs• Ping your list at least once per

month

write a blogyour blog is the place to talk about your work, what inspires you, and other topics of passion.

• set a schedule you can keep

• 23 things to write about

• share your posts with others

be social

last year, Natasha Wescoat made $50,000 from Facebook related sales. • 80/20 ratio of interesting/engaging content to sharing your

art• ask questions and respond to theirs• make it fun – giveaways, contests, auctions, charities• build urgency

what is success?

• track everything with Google Analytics

• # of Sales• email list sign ups• traffic to your site• tweets, likes and pins are nice, but

they are not equal to sales

questions?

contact me at theabundantartist.com for speaking, coaching, and other projects