online marketing created by realtor.com for century 21 breeden marketing 11 2011l

The Value of the Internet

7

Price too low and you lose the value.Price too high and you lose the buyers.

Strategically pricing your home to get it sold for the most money in the least amount of time

Asking Price vs. Selling Price

8

Pricing correctly helps you strike a deal when there is more competition for your home.

Critical Weeks When Listed

9

Properly priced, you will have the possibility of many more buyers competing for your property.

Pricing vs. Potential Buyers

10

We will negotiate on your behalf to help get the best price at the best terms in the shortest amount of time.

Over time a home that has not been sold may attract offers below market value.

Importance of Pricing

121 National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010

Online Marketing Plan

• Almost 90% of home buyers and sellers use the internet to search for their home1

• Reach the widest audience of potential buyers

• More buyers = better chance of finding one that is willing to meet your terms, price and desired closing date

ALMOST 90% OF HOME BUYERS AND SELLERS USED THE INTERNET TO

SEARCH FOR THEIR HOME

HOME BUYERS AND SELLERS - 2010

14 Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010

Where Buyers Found Homes

• 37% of buyers found a home via the internet – up from 8% in 2001

15 5Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010

• 2002: Internet surpassed print ads

• 2004: More buyers found their home on internet than from signs

• 2009: The internet is THREE TIMES as powerful as signs

How Buyers Found Their Homes

16For illustrative purposes. Varies by broker and region.

BUYERS WHO ARE JUST ON REALTOR.COM®

BUYERS WHO SEARCH OUR LOCAL SITE AND REALTOR.COM®

PRINT ADS

BUYERS SEARCH OUR LOCAL WEB SITEBest of All Worlds

We market to buyers who are on our site PLUS buyers who have not yet picked a broker.

17comScore, Media Metrix, Key Measures Report, September 2011 for REALTOR.com® and other comparable real estate aggregation sites and excluding sites of franchisors/brokerages. REALTOR.com® numbers include MSN® referring numbers. Figures represent percentages of the top 5 websites in each category. – Due to rounding, charts may not add up to 100%

REALTOR.com®

Facts That Matter

• Visitors on REALTOR.com®

stay longer than on other comparable sites. They take another look at a property and really comb through the details

• Visitors on REALTOR.com®

also come back more often than on any other comparable site

Where more home buyers and sellers view more listings than anywhere else. That means your home has more chances to be seen and ultimately purchased.

Most Viewed

18

Social Networking

We will use social networking as a non-intrusive way to keep my network apprised of your listing

19

We will make yours stand out

Because REALTOR.com®

has millions of listings…

20

Buyers who are searching in this neighborhood can find me through REALTOR.com® mobile marketing.

REALTOR.com® Apps

Mobile Marketing Plan

• Buyers driving through the neighborhood can:

- Find your home, get directions and a map

- Connect with us in one “click” to get details and make an appointment

How will we showcase your home to the most buyers?

• We will help your home rise to the top of the search, above other homes, by adding more photos

Showcase Listing Enhancements

Screen shots represent site as of publication date. Site subject to change without notice.

22

How will we showcase your home to the most buyers?

• We place our cell phone numbers at multiple points to increase buyer calls for your property

Showcase Listing Enhancements

Screen shots represent site as of publication date. Site subject to change without notice.

23

Close to 173 million Americans watch videos on

the internet every month1

How will we showcase your home to the most buyers?

• We will make your home stand out with a video or virtual tour

Showcase Listing Enhancements

23

1 comScore, Media Metrix, January 2011

Screen shots represent site as of publication date. Site subject to change without notice.

24

• Local and regional buyers make up half of the market

• We will post your Open House on the website where more consumers are doing research

• Those who know the neighborhood may refer their friends to your Open House

Open Houses

Showcase Listing Enhancements

Translated into 11 languages, the REALTOR.com® global site offers international and investment buyers the opportunity to view your listing in their native language.

REALTOR.com® Goes Global

French

Chinese

Dutch

English

German

Italian

Japanese

Korean

Portuguese

Russian

Spanish

International buyers have an easy way to contact us with questions regarding your home.

REALTOR.com® Goes Global

33

Online Listing Performance Report

• REALTOR.com® tracking report shows how many buyers are looking at your home