online marketing training in ambala ! batra computer centre

Efforts By :- Simran Groverinfo.jatinbatra@gmail.com

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BATRA COMPUTER CENTRE

Online Marketing

Web Portals• A Web portal is a specially designed website that

often serves as the single point of access for information. A Web portal helps in search navigation, personalization, notification and information integration, and provides features like task management, and business intelligence and application integration.

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Types of Web Portals The portals can be differentiated on the basis of their content and intended users.There are a different types of portals, most of the time we will refer to a portal as a place packed with enterprise information, it is important to know what type of portal you want to build. Surely, some portals may focus on an other type of portal.They can be categorized into:

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1. Vertical Portals

A horizontal portal is used as a platform to several companies in the same economic sector or to the same type of manufacturers or distributors. A vertical portal (also known as a "vortal") is a specialized entry point to a specific market or industry niche, subject area, or interest.

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2. Horizontal Portals

3.Enterprise PortalAn enterprise portal, also known as an enterprise information portal (EIP), is a framework for integrating information, people and processes across organizational boundaries in manner similar to the more general web portals.

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4. Knowledge PortalsKnowledge Portals (KPs) are highly integrative Knowledge Management Systems (KMSs) that promise to synthesize widely dispersed knowledge and to interconnect individuals in order to provide a 'one-stop knowledge shop'.

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5. Corporate PortalsAn corporate portal provides personalized access to an appropriate range of information about a particular company.Corporate portals have become one of the hottest new technologies of the Internet. Initially called intranet portals - corporate portals existing for the benefit of the company’s own employees, this set of technologies has developed to assist and provide access to a company’s business partners (suppliers, customers) as well.

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Market space portals exist to support the business-to-business and business-to-customer e-commerce, software support for e-commerce transactions and ability to find and access rich information about the products on sale also, ability to participate in discussion groups with other vendors and/or buyers

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6. Market Space Portals

Search Enginewww.batracomputercentre.com

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Search engines are programs that search documents for specified keywords and returns a list of the documents where the keywords were found. A search engine is really a general class of programs, however, the term is often used to specifically describe systems like Google, Bing and Yahoo! Search that en

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• Google• Bing• Yahoo• Baidu• AOL• Ask.com• Excite• DuckDuckGo

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Types of Search Engines

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Online Sellingwww.batracomputercentre.com

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Online sales have been increasing every year and are a crucial consideration for doing business today. Online presence and sales can increase market reach, improve customer experience, make business more efficient and at very least; support competition in the growing marketplace.

• The typical steps involved in selling online include:• Customer finds product (on your website or 3rd party channel)• Customer can see reviews and information to allow for sale (price,

features, policy, etc.)• May call for more details or buy right away• Client adds to shopping cart or clicks to order• Transaction is processed through merchant account or other

payment method• Funds flow to your business• Client receives confirmations and receipt• Products or services are delivered

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Typical Process of Online Selling

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• Global market• Availability 24/7• Lower operation cost• Manage your budget• You can be everywhere• Connect your sales with your digital marketing

strategy

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Benefits of Online Selling

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Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser.

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Online Buying

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• Lower prices• It is quick • Items availability• Non persuasive and discreet• Time Saver• Online Deals and Promotions

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Advantages of Online Buying

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Basic Computer• Notepad• WordPad• MS OFFICE 2010, 2013 [ Word, Excel,

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[Linked, Printerrest]• Window Installation, Software Up-

Loadations.

C Programming Language• Introduction•Function•Control Statements•Arrays & Strings•Pointers, Structure & Union

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