online media relations wired world expo

Online Media RelationsWired World Expo

Why online Media Relations is important How to develop a strategy you can live with Which tools should you use

Online Media Relations Topics

Why online Media Relations is important How to develop a strategy you can live with Which tools should you use

Credit: Kristi DesJarlaisDirector, Media RelationsPhillips Petroleum Company

Online Media Relations Topics

92 percent of reporters use the Web to research articles1

73 percent use the Web to find news releases

60 percent believe the information on corporate Web sites is reliable2

1 Middleberg/Ross Survey, 20012 Burson-Marstellar Survey, 2000

Why Online Media Relations Matters

What is your company’s overall media relations goal?

Defining Your Strategy

What is your company’s overall media relations goal?

What do you expect to achieve from online media relations efforts?

Defining Your Strategy

What is your company’s overall media relations goal?

What do you expect to achieve from online media relations efforts?

How much effort (time and money) can you put into this strategy?

Defining Your Strategy

What is your company’s overall media relations goal?

What do you expect to achieve from online media relations efforts?

How much effort (time and money) can you put into this strategy?

Are you sure? Be honest.

Defining Your Strategy

What is your company’s overall media relations goal?

What do you expect to achieve from online media relations efforts?

How much effort (time and money) can you put into this strategy?

Are you sure? Be honest. What will be management’s comfort level

with this strategy?

Defining Your Strategy

What concessions will you have to make to Legal?

Defining Your Strategy

What concessions will you have to make to Legal?

What is your timeline for meeting goals?

Defining Your Strategy

What concessions will you have to make to Legal?

What is your timeline for meeting goals? How will you measure success?

Defining Your Strategy

What concessions will you have to make to Legal?

What is your timeline for meeting goals? How will you measure success? How will you promote your online tactics

and successes?

Defining Your Strategy

Online Newsroom Web-based Delivery Services E-mail Online News Tools Web Searches

Selecting Your Tools

Online Newsrooms

Content Management System

Online Newsrooms

Content Management System Easy to Use

Online Newsrooms

Content Management System Easy to Use Flexible

Online Newsrooms

Content Management System Easy to Use Flexible Supports Diverse Content

Online Newsrooms

Content Management System Easy to Use Flexible Supports Diverse Content Date Sensitive

Online Newsrooms

News Releases

Online Newsrooms

News Releases Executive Bios and Photos

Online Newsrooms

News Releases Executive Bios and Photos E-mail News Release Subscription

Online Newsrooms

News Releases Executive Bios and Photos E-mail News Release Subscription Video/Photo/Logo Libraries

Online Newsrooms

News Releases Executive Bios and Photos E-mail News Release Subscription Video/Photo/Logo Libraries Contacts

Online Newsrooms

News Releases Executive Bios and Photos E-mail News Release Subscription Video/Photo/Logo Libraries Contacts Online Press Kits

Online Newsrooms

Executive Speeches

Online Newsrooms

Executive Speeches Streaming Audio and Video

Online Newsrooms

Executive Speeches Streaming Audio and Video FAQs

Online Newsrooms

Executive Speeches Streaming Audio and Video FAQs Glossary

Online Newsrooms

Executive Speeches Streaming Audio and Video FAQs Glossary Reports and Position Papers

Online Newsrooms

Executive Speeches Streaming Audio and Video FAQs Glossary Reports and Position Papers Links to Third-party Experts and Sites

Online Newsrooms

Web-based Delivery Services

eReleases – www.ereleases.com

PRnewswire – www.prnewswire.com

Bacons www.bacons.com

Web-based Delivery Services

E-mail

Capture Addresses Get Preferences

E-mail vs. Fax Text vs. HTML

Recognize Online Journalists Clear Reply-to Address Respond

E-mail

Online News

News Services reuters

News Clippings Bacons Factiva.com

Web Portals Specialty Portals

Alertnet.org Alternet.org

Online News

Online Searches

Web Log Reports netTracker

Search Engine Optimization Web Position

Saved Searches bookmarks

Link Popularity www.linkpopularity.com

Online Searches

Establish Goals and Limits Implement Measurements Choose the Right Tools Questions?

Wrap Up

Mark Loganmlogan@lookandfeel.com816.472.7878 ext 222

Want To Know More?