online. public relations (pr) is the systematic promotion of mutual understanding between an...

Post on 25-Dec-2015

216 Views

Category:

Documents

0 Downloads

Preview:

Click to see full reader

TRANSCRIPT

Public RelationsOnline

Public Relations (PR) Is the systematic promotion of mutual

understanding between an organization and its public .

Communication

Internal and external communications are used to inform or influence a particular audience using text , ads, publicity , promotions and special events.

On the other hand, PR also has the function to notice trends and issues from the outside world and act accordingly.

Image

The main purpose of PR is to create a good image and not selling .

PR works primarily on the basis of research of image.

The main tools of PR are:To influence opinion leaders from the target

groupor to contact the target audience directly

through its own media or media of others.

News & Media

Flyers & brochuresTv & RadioInternetWebsite / blogSchool Newsletter Social mediaSmartphone

Broadcast TV Maastricht

Christmas 2014https://www.youtube.com/watch?v=D2zOocnUKdo&list=PLRLCoJInNS6F4qnR0QsFK6JHykJ6bWB7-

Social media

LinkedInFacebookTwitterTumblrSnapchat

Advertising

Why online advertising? FocusEasyGrand (large range)Beneficial

Target Audiences & SocietyEducationPupilsParents / guardians SocietyBusiness / internshipGovernment Ministry of EducationInternationalisation EU projects

How to Do a Presentation5 Steps to a Killer Openerhttps://www.youtube.com/watch?v=dEDcc0a

CjaA

Power pointPrezi Pecha KuchaFlip overDebat of quiz

top related