online quantitative research
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8/6/2019 Online Quantitative Research
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Online Quantitative Research
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Contents� INTRODUCTION
± Quantitative Research
± Methods of Data Collection
± Development of Online Research
� CONTENTS
± Advantages and Disadvantages
± Online Market Research Tools ± Designing an Online Questionnaire
� CASE STUDY
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INTRODUCTION
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Quantitative Research
� Def inition:
± The systematic empirical investigation
of quantitative properties and phenomena and
their relationships.� It is concerned with the questions regarding:
± How much?
± How many?
±
How of ten? ± To what extent?
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Methods of Data Collection
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� Quantitative market research includes
costumer surveys and
questionnaires, conducted through:
± Face-to-f ace ± Telephone
± Mail (Self -completion)
±
Omnibus ± Online
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� Growing trends of Internet usage
± The Internet Usage and World Population
Statistics are for June 30, 2010 has reached
1,966,514,816. ± Growth (2000-2010): 444.8 %
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Development of Online Research
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42%
24%
14%
10%
6% 3% 1%
Internet Users in the World by Geographic Regions
2010
Asia
E rop
North America
Latin America/Carribean
Af rica
Middle EastOceania/A stralia
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� Total retail online shopping in general merchandise
will reach $151,3 billion by 2010.
� By 2014, 53% of total retail sales will be aff ected by
the Web (online and Web-inf luenced), as consumers
increasingly use the Internet to research products
before purchasing. (Forrester, March 2010).
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Development of Online Research
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� Since 1995: Usage of Internet as a medium datacollection
� From 1999: Rapid growth
�
The internet has led to changes in the nature of theresearch.
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Development of Online Research
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� Utilization of Internet for marketing research:
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Development of Online Research
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� Quantitative market research was 20% of the globalresearch total, which put it about US$ 6.5 billion.
�
By co
ntrast, telep
ho
neq
uantitative acco
unted
fo
r18%, f ace-to-f ace surveys for 12%, and qualitative
research was reported as representing about 14% of
global market research revenues.
(Source: ESOMAR GMR Report, published September
2009).
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Development of Online Research
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Development of Online Research
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� Concerns about online research: ± Representativity
± Sampling
± Self-completion
± Technical limitations
± Loss of nonverbal contact
± Additional privacy concerns
± Self-selections: panelsapplied to join ± P rofessional respondents: people actively seeking out
the incentives that were being off ered.
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Development of Online Research
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�Online Survey Processes:
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Development of Online Research
Create a draf tquestionnaire
Script the survey Host the survey
Test and approvethe survey
Invite people to take the survey
Collect the data and monitor the
progress of thesurvey
Close thesurvey, download
the data
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� Diff erent types of internet-related survey:
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Development of Online Research
Types of internet-
related survey:
Web Surveys
EmailSurveys
In the bodyof the email
Text Email
HTML Email
AttachmentDownloadable
Surveys
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� Methods of contacting respondents: ± Online access panels
± Client databases
±Marketing databases
± Client panels
± Website visitors
± River sampling/real-time sampling
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Development of Online Research
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http://en.wikipedia.org/wiki/Quantitative_resea
rch
http://www.bazaarvoice.com/resources/stats
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