online skills training in vietnam & obstacles nguyễn thanh minh ceo & cofounder of...

ONLINE SKILLS TRAINING IN VIETNAM& OBSTACLES

Nguyễn Thanh MinhCEO & CoFounder of DeltaViet Education

Main content

Obstacles and solutions

Overview of online skills

training market in Vietnam

Strongly focus on learning English

Overview of online skills

training market

Soft skills and profession skills e-learning courses are just a few

OBSTACLES?

Obstacles of online training

in Vietnam and solutions

Low conversion rateObstacle 1

Main reason:Vietnamese users are not familiar with online

skills training

Same situation with e-commerce in Vietnam 5 years ago

S1: Trial, Free courses S2:

High-quality Instructors

S3:Convenient

payment

Solutions

Free course on Kyna.vn

Trial, Free courses

Attract users, make them believe on skills training e-learning courses.

No. Factor Choice

1 Unlimited access to lessons, no expiration date. 21%

2 High-quality content 16%

3 On demand lessons: study anywhere, anytime 16%

4 Learn with prestigious instructors 10%

5 There are many e-learning courses for students 9%

6 Quick registration and payment process 8%

7 Competitive tuition fee 8%

8 Tuition can be refunded if students are not satisfied 6%

9 Others 6%

Sum 100%

Source: Survey of 784 students on Kyna.vn (March 2014)

High-quality

Instructors

Typical instructors on Kyna.vn(MA. Nguyễn Hoàng Khắc Hiếu, Trainer Trần Đăng Khoa,

MA. Trần Thị Ái Liên)

High-quality

Instructors

Treat instructors as Partners

• Support facilities for instructors to record video lessons and help them edit videos.

• Share courses’ profits with instructors

• Profit commitment

Payment solution

Refund policy

Diverse forms of payment

Convenient payment

99.68%

0.32%

Payment Refund

Refund Policy

Refund chart within first 6 months of 2014 on Kyna.vn

Diversifying forms of payment

Phone scratch cards

Bank transfering

Online Banking & Online ATM

Direct payment at the office

COD SMS Distributor

Copyright violationObstacle 2

Most lessons are in video format

Easy to be copied

Copy restrictions solution

Use anti-piracy tool

Creating added value

Educate students to respect copyrights

Quiz on “Start learning at Kyna.vn”

Educate students to

respect copyrights

Copyright violation treatment

Find violator and ask him/her to takedown the violated contents

Send messages, comments at the place where violator post the violated contents

ReportYoutube

Students do not have chance to interact with instructorsObstacle 3

High-quality video

Editing

Excercises Discussion Tool

Contests and

Customer Care

Giải pháp

Lessons of Ph.D Dương Ngọc Dũng on TV

High-quality video

Editing

Lessons of PhD. Dương Ngọc Dũng on Kyna.vn

Lessons of PhD. Dương Ngọc Dũng on Kyna.vn

Missions list make studying become more interesting

Exercises

Sample exercise for students.

Discussion section to increase interactions between students.

Discussion

Contests for students: writing reviews, sharing learning experience, …

Customer Care: discount code, voucher, free course, book, birthday gift,…

Contests and Customer

Care

Nguyễn Thanh MinhCEO & CoFounderDeltaViet Education Corporation

Email: minh@deltaviet.comSkype: minhdeltavietMobile: 09 09 09 76 77Website: http://kyna.vn