open cloud & the future of cloud computing

10.20.2005

Open Cloud & The Future of Cloud Computing

May 2012

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What is the Cloud?

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The Burger Model: a Mapping

• IaaS: Servers & Storage" • PaaS: Middleware" • SaaS: Applications

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The Landscape

•  IaaS - Amazon EC2, Rackspace Cloud

•  PaaS - Force.com, CloudFoundry, OpenShift, Heroku

•  SaaS: SalesForce, Zoho, Google Apps, Zendesk

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The history of the technology industry is proprietary

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From the Mainframe to Windows

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And yet we assume the future is open

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Why?

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Because everything is

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IaaS: PaaS: SaaS:

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Build: Configuration: Virtualization:

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Data Persistence

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And last but not least…

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PAAS Generations GEN 1 GEN 2 GEN 3

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Generations of PaaS GEN 1 GEN 2 GEN 3

Closed Runtimes

Open Runtimes

Multiple Open Runtimes

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But is open source as inevitable as we assume?

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Consider the Stakes

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•  Applications •  Operating Systems •  Middleware •  Networking •  Servers •  Storage

Markets Impacted by the Cloud

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Consider the Landscape

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What’s Open?

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Consider the Incentives

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What is the Future of OpenStack?

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If an open future is important to you, the odds are you’ll have to fight to preserve it

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“The profits you can earn from a customer – on a going forward, present-value basis – exactly equal the total switching costs.”

- Professor Carl Shapiro and Google Chief Economist Hal Varian

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QUESTIONS