open innovation at the enterprise 2.0 era

Open innovation!at the!

enterprise 2.0 era!

Enterprise 2.0 Summit! Paris, February 8th 2012!

Table of contents

1.  Open innnovation is not new 2.  How social technologies are

pushing Open innovation further

3.  Modern Open innovation has multiple shapes

1. Open innovation is not a new

During decades, innovation has been a locked in process within organisations.

Source : Wikimedia

The market for patents/royalties first brought some openness

in the innovation system.

The Patents Office in Washington DC!

Meanwhile, companies and universities joined forces

to conduct research programs.

Science Parks and clusters surfaced.

Nowadays, innovation is shifting outwards, especially to Tier 1 suppliers

Amazon, Nintendo or Apple, a.o., are major customers of the Taïwanese group Foxconn (Original design manufacturers)

Industrial companies outsource innovation to sub-system manufacturers.

Spirit is a Tier 1 supplier of Boeing, which develops and delivers the forward fuselage of the B 787

Innovation processes also migrate to business development

& partnerships with smaller players.

Example : Procter & Gamble

2. How social technologies are pushing Open innovation further

Putting innovation processes on the edge.

Bringing people and human drivers closer to innovation.

Enterprise 2.0 widens open innovation dynamics to new contributors

Innovation is not limited to technology or R&D.

So far, some digital open innovation initiatives

are short term, often only brand engagement oriented actions.

LG Design contest (5 weeks)

Daimler’s “Style your smart” project (6 weeks)

Source : Fiatmio.br !

Fiat Mio Creative Commons designed car (longer term project)

The next step is to integrate innovation as a participative, open,

collaborative and human driven dynamic throughout the

organisation, as well as with the outside world.

(enabled by online social platforms)

Within the organisation, innovation can become an inclusive project.

�Brigade Combat Teams�

modernisation "We are rapidly integrating this technology with the network to provide Soldiers down

to the platoon level with the kind of important battlefield situational awareness that is needed in such complex operating

environments as Afghanistan,"!

Everyone is a sensor.

Innovation triggers energetic, enriching and transversal conversations.

Tapping into the entrepreneurial aspirations of any team member.

So, the articulation between Open innovation and Enterprise 2.0 can create a new business agility.

Source : Mark Sniukas!

Integrating the innovation loop…

Flickr : Village at Sandhill !

…putting innovation closer to the customer.

3. Modern Open innovation has multiple Shapes

There isn’t “one size fits all” model to implement this…

Each company has to find its own way and pace.

Tchibo innovation contest (coffee shops and coffe services)

GE supports its corporate venturing arm with an online platform

Build sectorial online innovation communities

(example in the photovoltaïc industry)

Take part in idea/solutions markets

Flickr : Kretyen!

Open innovation can also be implemented via various the channels

simultaneously (cfr Xerox)

Thank You !

Jean-Yves Huwart!Global Enterprise!

Twitter : @JeanYves!www.global-enterprise.biz!

http://www.slideshare.net/Jeanyveshuwart!

Intrapreneurship!Open Innovation!

Coworking!Ecosystem Strategy!