opening keynote at the creative company conference by arne van oosterom

LET’S START BREAKING DOWN THE WALLS!

Arne van OosteromCreative Company Conference 2010

OUR WORLD IS CHANGING.

CHEAPER AND EASILY ACCESSIBLE TECHNOLOGY.

GLOBALISATION.

WE CAN ALL BE PUBLISHERS.

MORE EDUCATED PEOPLE.

NEW WORLD POWERS.

INDIVIDUALISATION.

ENVIRONMENT.

HEALTHCARE.

FINANCIAL.

ENERGY.

WWW.

CHANGE IS A CONSTANT.

EVERY ERA NEEDS A NEW MINDSET.

DESIGN THINKING IS A MINDSET.

"DESIGN THINKING IS A NEW STORY NOT A NEW PROCESS”- Kevin McCullagh quoting Bill Moggridge at #DMILondon -

SERVICE DESIGN = DESIGNING SERVICES WITH A DESIGN THINKING MINDSET.

SERVICE DESIGN =DESIGNING SYSTEMS, WITH PEOPLE AND FOR PEOPLE TO HELP THEM REACH GOALS.

SERVICE DESIGN = NEW MARKETING.

A STRONG AND HEALTHY ECO-SYSTEM IS AN OPEN SYSTEM THAT FOLLOWS THE LAWS OF EVOLUTION.

“The battle to control content delivery to your living room is on.

One week after Apple (AAPL) unveiled plans for Apple TV, a new home-entertainment delivery system, archrival Google (GOOG) has announced plans for its own TV service -- featuring full-blown Internet browsing on TV. It's set to launch this fall...”

- DailyFinance 09/09/2010 -

THE PLOT THICKENS.

VALUE CO CREATION.

VALUE IN EXCHANGE.

VALUE IN USE.

VALUE IN CONTEXT.

VALUE CO CREATION.

WE NEED A CHANGE OF MINDSET.

LET’S START BREAKING DOWN THE WALLS!

Arne van OosteromCreative Company Conference 2010