operation facebuffs of the cu-boulder alumni association harris connect demo february 9, 2010 by kim...
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Operation FaceBuffs of theCU-Boulder Alumni
AssociationHarris Connect demo
February 9, 2010
By Kim Egan
About Harris
• More than 40 years providing solutions to higher education– Print directories– CRM solutions using online communities– Email, phone address append
• CUBAA partner for more than 6 years. Currently in year 2 of 5 year contract
• CUBAA hired dedicated employee
The User Experiencewww.foreverbuffsnetwork.org
About our records
Total Records > 287,262Registered users > 24,524E-mail addresses > 148,211Alumni records > 261,333Student records > 25,929Hidden records > 32,335
FBN activity
Registered users > 24,524Email forwarding > 2,208Social Networking > 809 (at least one friend)
Facebook application > 711 (launched Nov, 2008)
Resumes > 507 Class Notes > 199 Ask a Buffs> 138 (launched July 1, 2009)
Group subscribers > 54 (launched Sept. 1, 2009)
How CUBAA uses Harris
A robust CRM tool• Collect new alumni and student data• Gauge interest and engagement• Integration between tools• Platform for constituents to make connections• Campus groups and chapters use tools to
communicate with their constituents• To communicate with alums and students (email
marketing, event registration, surveys & forms)
Email, Email, Email!Each month, more than 600k emails are sent to alums
around the world. The Harris email tool:• Complex query development based on any data field
(200+ fields) and FBN user activity• Supports templates, WYSIWYG & html editors, text
version editing• Template customization• Future scheduling• Reporting• Robust admin permissions
Campus & Chapter Ecomm Program
Expanding our footprint with Harris
By providing campus and affinity groups access to our tools, we are:
Creating connectionsCentralizing dataReciprocal relationships (CRM)Engagement, cross promotion and
collaboration between groups
Harris Web 2.0
Our Facebook application allows registered users to:
Update profileRegister for an eventPost Buff NewsSearch the DirectorySet up an email addressShare FBN activity on wall (event reg, Buff News,
donation, etc.)
What’s next for Harris?
• Mobile• Twitter • Enhanced event registration tool
What’s next for CUBAA & Harris?
By 2012, we want:• 30k registered• 2k facebook app users• 2k Ask a Buffs
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