opportunities for the stock photo and microstock industry

AMOS STRUCK

STOCKPHOTOSECRETS.COM - MICROSTOCK-NEWS.COM - MICROSTOCKCHARTS.COMMICROSTOCKPLUGIN.COM - GUTEWOLKE.COM - FOTOSKAUFEN.DE - FOTOS-VERKAUFEN.DE

WHO AM I?

• I‘m not from the Stock Photo Industry

• I never worked for any Stock Photo Agency

• I‘m not a real Stock Photographer

• I don‘t know how to sell Images to Professionals

WHY AM I HERE?

THE REASONS I‘M HERE

• My industry is already consolidated

• Margins are below 10%

• Every reseller buys at the same distributor

• Customers can buy the exact same product from everybody

• 20.000 Resellers buy from 5 Distributors

RECOGNISE ANY OF THESE CHANGES?

I SURVIVED

SURVIVAL TOOLS FOR THE STOCK PHOTO INDUSTRY

• Blogs & Online-Magazines

• APIs, Plugins and other Tools

• Affiliate Programs

WHY YOU NEED CASUAL BUYERS TOO

• Total spend is growing

• Many aren‘t yet customers

• Early access to professional buyers

BLOGSand Online-Magazines

“BLOGGERS ARE NOT OUR CUSTOMERS“

Not yet!Image courtesy of iStockphoto

Source: Wordpress.com

WHO USE BLOG TECHNOLOGY TODAY?

WORDPRESS 3.0 HAD BEEN DOWNLOADED OVER 32.5 MILLION TIMES

“ WordPress is used by over 13% of the 1,000,000 biggest websites“ Source: Wikipedia

ASK YOURSELF

• Can I ignore more than 20 Million potential customers?

• Can I ignore a publishing program which has been downloaded 32.5 million times?

• Have you ever tried to find the right image for a online-article?

• Was it easy to find, purchase, download, upload and double check if look correct on your website?

These are some of the reasons why most “Bloggers“ currently don‘t buy Stock Photos!

THIS IS PART OF MY SOLUTION

www.microstockplugin.com

• Developed by Lee Torrens and myself

• More than 5000 installations

• 2 click installation

• Automatically finds relevant photos

• Automatically buys and inserts the photos

• Automatically inserts referral links

30 SECOND DEMO

AFFILIATE PROGRAMS

AFFILIATE PROGRAM FACTS

• Most traditional agencies don‘t have one

• Most microstock Agencies have one

• Most traditional agencies don‘t think they need one

• But many microstock agencies programs are inaffective

HOW DO THEY WORK?Banners

Bannercode

HOW DO THEY WORK?Affiliate Links, Tools and Search Boxes

Search Boxes for Websites

Dynamic Banner Tools

Affiliate Links

http://www.shutterstock.com/?rid=5759

http://www.bigstock.com/?refid=NC8dNSYyZ5

http://www.dreamstime.com/res230592-high-resolution

http://www.istockphoto.com/Amosnet

http://www.fotolia.com/partner/7757

http://www.123rf.com/#Amosnet

CRITICAL COMPONENTS

• Referral links to any page

• Dynamic banners

• Variety of banners

• Social Media integration

• Inbound Link Tracking

• Helpful performance data and reporting

• API

DO NOT!

• No external affiliate programs

• No bulky tracking codes

• Don‘t be a affiliate snob

• Don‘t leave them out in the cold

• Never rest

AFFILIATE RATES & EARNINGS

IF YOU PAY PEANUTS...

• One time referral fees are not attractive

• Offer an ongoing 10% minimum

• Make it last

• Offer bonuses for high performers

• Offer landing pages, rebates, coupons and tools

• Low minimum payout - $50

SHUTTERSTOCK‘S AFFILIATE PLUGIN

• 2 click install

• Image results within search, pages and posts

• Highly customizable

• Large previews and details on the page

• Direct buy button

30 SECONDS DEMO

WHAT TOOLS WILL SAVE YOU?

AMOS STRUCK