optimize your business by implementing mobile · pdf fileoptimize your business by...

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Konzern IT

Optimize Your Business by

Implementing Mobile Apps

Michael Moser CIO, Werner & Mertz

Amit Khanna, Product Manager for SAP Retail Execution, SAP

30.04.2013 | M. Moser

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Konzern IT

Werner & Mertz today

• produces branded products for selected international markets for e.g..

household cleaning and care products

• private limited company in family ownership at follows the principles of

sustained economy

• Reinhard Schneider is CEO, shareholder and the fourth generation at the

helm of the company

• areas of competence consumer division and professional division

Werner & Mertz

The „Care of all good things“ … has been our credo for more than 140 years

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Konzern IT

• Hybrid Solution: Online + Offline

• Re-building of the existing Processes from CRM 4.0

• Intuitive User Interface (Internet Explorer)

• Optimization of Tour and Visit Planning

• Integration with MS Outlook

• Integration with iPhone and iPad

• Offline scenario (for visits) per iPad App

Project Scope

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Konzern IT

System Landscape including Mobile Scenario

Technical figures

Server

SAP ECC 6.6

SAP BW 7.01

SAP CRM 7.2

Client

Win 8

Office 2010

Middleware:

SAP Mobile Platform

2.2 SP2

Mobile App:

SAP Retail Execution

3.0.16

Device Management:

SAP Afaria 7.00 SP2

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Konzern IT

Project Scope: Visiting Processes

Tour planning

Tour optimizing

Visit preparation Visit execution Visit post-processing

Mobile Visit execution Mobile Visit post-processing

Online Visit execution Online Visit post-processing

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Konzern IT

Tour planning & optimisation

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Konzern IT

Mobile visit execution

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Konzern IT

Store checks

• Drive retail compliance check’s

with activity journals (product audits)

• Reduces turn-around time between store and head quarters

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Konzern IT

Mobile visit post-processing

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Konzern IT

Business benefits

SAP Retail Execution improves sales effectiveness in retail channel by:

• Providing real time information

about promotions in store with their flyers, discounts, etc…

• Providing single point of truth as the mobile device is integrated to the backend CRM system and hence avoids additional emails/excel files.

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Konzern IT

Mobile Consumer Products – Development Roadmap *

SAP Retail Execution 3.1

RTC June 2013

Release Focus

Performance

optimization

CRM Order

Management

Device Platforms

iPad

Android Tablet / Phone

2014

2013

Q1 Q2 Q3 Q4

2014

Q1 Q2 Q3 Q4

2015

Q1 Q2 Q3 Q4

SAP REX

SAP DSD

SAP Retail Execution 3.2

RTC Sep 2013

Release Focus

Performance

Optimization

iPhone support

Device Platforms

iPad / iPhone

Android Tablet / Phone

SAP Retail Execution 3.3

RTC Feb 2013

Release Focus

Functional

enhancements

Customer feedback

Device Platforms

iPad / iPhone

Android Tablet / Phone

SAP Retail Execution 4.0

RTC June 2014

Release Focus

Supervisor role

Transaction Analytics

Windows support

Device Platforms

iPad / iPhone

Android Tablet / Phone

Windows Tablet / Phone

Direct Store Delivery 1.0

RTC Nov 2013

Release Focus

Van sales process

Ruggedized devices

Device Platforms

Windows 6.5

3.1 3.2 3.3 4.0 4.1

1.0 2.0

* Planning information only, subject to change

Direct Store Delivery 2.0

RTC TBD

Release Focus

Customer driven

enhancements

1st step harmonization with

REX solution – usage of

common components

Device Platforms

Windows 6.5

Mobile CPG Suite

RTC TBD

Release Focus

Fully harmonized SAP Retail

Execution and Direct Store

Delivery solution

Device Platforms

iPad / iPhone

Android Tablet / Phone

Windows Tablet / Phone

Windows 6.x