option - utah department of...

Agency: VanguardMediaGroupClient: PrescriptionPainMedicationManagementTitle: “WhatPharmacistsSay/WhatPatientsHear”

POVfromacustomer’sperspective,asweseeapharmacistpatientlyexplainingtoacustomerhowtotaketheirpainmeds(“WhatPharmacistsSay,”).Thenfliptothesamescene,exceptthatallweheararethecustomer’sinternalthoughtsdrowningoutwhatthepharmacistissaying:“DidIremembertofeedthecat?”“Doesthatteethwhiteningstuffreallyworks?”“Iwonderiftheysellstampshere,”etc(“WhatPatientsHear”).AVOdiscussestheimpor-tanceoflisteningtoinstructionsandaskingquestions,andjustbecauseadrugisprescribeddoesn’tmeanitcan’thurtorevenkillyou.

1option

Agency: VanguardMediaGroupClient: PrescriptionPainMedicationManagementTitle: “LongNap”

Weseeamanwhoappearstobeasleeponhissofa.Householdnoisesinthebackground-kidsplayingoutside,etc.AVOtalksabouthowhe’sfinallygettingtherestthathedeservesandhe’sfreeofpain.Unfortunatelyhewon’teverwake.Hedidn’tfollowdirectionsandtooktoomany,thinkingitwasnobigdeal.

2option

Agency: VanguardMediaGroupClient: PrescriptionPainMedicationManagementTitle: “SurrealisticPharmacy”

ECUofpharmacist’shandscountingoutpillsontray,removingcontainersofpharmaceuticalsfromshelves,applyingpatientlabels,etc.Behindeachremovedobject,weseetypestatingafactoid:“___Utahnsdieeachyearduetoaccidentalpainmedicationoverdoses,”“Followdosageinstructionsexactly,”“Don’tsharemedications,”“Besuretothrowoutanyleftoverpainmedications,”and“Justbecausesomethingisprescribedforyoudoesn’tmeanitcan’thurtorevenkillyou.”

3option

Agency: VanguardMediaGroupClient: PrescriptionPainMedicationManagementTitle: “PoisonControlCenter”

Womanisfranticallypacingbackandforthwhiletalkingonphone,sayingthingslike“No,Idon’tknowhowmanywereleftinthebottle.”“Aboutayearnow,forbackpain,”“No,thisisn’tasuicideattempt…hejusttookmorebecausethepainwasactingup,”“He’sjustreallydrowsy,andincoherent,”“Howsoonwilltheparamedicsgethere?”etc.AlternatewithRFtoprescriptionbottleinforegroundwhichhasthingssuperedonlabel.suchas“___Utahnsdieeachyearduetoaccidentalpainmedicationoverdoses,”“Don’tbeafraidtoaskyourpharmacistquestions,”“Followdosageinstructionsexactly,”“Don’tsharemedications,”“Besuretothrowoutanyleftoverpainmedications,”and“Justbecausesomethingisprescribedforyoudoesn’tmeanitcan’thurtorevenkillyou.”

4option

Agency: VanguardMediaGroupClient: PrescriptionPainMedicationManagementTitle: “InternalDebate”

Womaninbedroomorbathroomholdingaprescriptioncontainerhavinganinternaldialoguewithherselfaboutwhetherornotitwouldbeokaytotakemorethantherecommendeddosage.Asweprominentlyhearthedrippingfaucetinthebackgroundandthetickingoftheclockonthewall,shelooksatthedosageinstructionsandupattheclock,sighs,repeatstheprocedureacoupleoftimes,thenplacesthebottlebackinthemedicinecabinetordrawer,whichopensandcloseswithaloudcreak.AVOtalksabout“__Utahnsdieeachyearduetoaccidentalpainmedicationoverdoses,”“Followdosageinstructionsexactly,”“Don’tsharemedications,”“Besuretothrowoutanyleftoverpainmedications,”and“Justbecauseadrugisprescribeddoesn’tmeanitcan’thurtorevenkillyou.”

5option

Agency: VanguardMediaGroupClient: PrescriptionPainMedicationManagementTitle: “FollowingInstructions”

Guyisassemblingsomethingthatcameknockeddown.He’sclearlyhavingsomedifficultyfollowingtheinstructionsheetprovided,evenholdingitupsidedownandsidewaystryingtofigureitout.HediscoversheneedsaPhilipsscrewdriverinsteadofaregularone,etc.Hetalkstohimself,scratcheshishead,etc.Allthisaggravateshisarthritisorbackpain,sohegetsuptotakehispainmeds,readingthelabelandscrupulouslyfollowingtheinstructions.AVOtalksabouthowotherinstructionsinlifemaynotalwaysbeclear,butthoseonpainmedsare,andarethereforareason.

6option

Agency: VanguardMediaGroupClient: PrescriptionPainMedicationManagementTitle: “PearlyGates”

Comiclookataguywho’sclearlyquitesurprisedtofindhimselfintheafterlifeafteraccidentallyODingonpainmeds.Guyevenmentionsthathecan’tpossiblybedead...“hehasagolfgamescheduledforthefollowingSaturday.Angelreassureshimthathecanstillmakeit…inspirit.”AVOdiscusseshowmanyUtahnsdothiseachyear,andwhydosinginstructionsmustbefollowedexplicitly.

7option