oracle confidentialsaturday, 12 december 2015 page 1 delivering new profitable revenue streams...

Oracle Confidential Friday 21 April 2023 Page 1

Delivering new profitable revenue streams faster

Steve Dunwell Oracle Europe, Middle East & Africa

6th October 2005

Workshop

Agenda• Introductions• Business Process & Requirements discussion

• Oracle Value proposition• Overview of the Product Catalogue and Product

Workbench

• System Architecture and Integration methods

COMMUNICATIONSCOMMUNICATIONSCOMMUNICATIONS

5 Key Industry Drivers• Need to control business complexity and cost

• Convergent world is increasingly complex

• Develop a differentiated service portfolio which will Win/protect Market Share

• Increase and accelerate Service innovation• services to be modelled and delivered with greater efficiency

• Improve ‘Time To Market’, with less effort• Lower customer churn

• Harmonize business processes and integrate all areas of the company (BSS/OSS)

• Customer Responsiveness• Improve flexibility & speed in responding to changing

market/customer needs

• Need to lower IT cost and complexity• Shed a large number of legacy systems• Align under a single, simplified architecture

Normal landscape

• Barriers between commercial and operational systems• Stovepipes and Silo’s• Unable to align around a single set of business processes• Unable to meet corporate information needs

• Manual, disconnected processes• Excel & Visio are the most common tools • Excessive non value adding activities• Disconnect between BSS & OSS

• Fragmented systems and data • Mergers & Acquisitions - Absorption of information• Large number of legacy systems• Data duplication• Cost of complex, high maintenance integrations

Enabling Revenue GrowthImproving Operational Efficiency

Target Architecture for OTE

Multi-Channel Sales & Marketing

t Workforce Mgmt

MobileWorkforce

Field Service

Customer Care

TroubleTicketing

NetworkInventory

CorporateSales

Retail CallCentre

Wh’lesaleWebChannel

NetworkAlarms

Convergent Receivables

Mediation

ReceivablesPayments

Collections

TroubleTicketing

Geneva(Infinys Billing & Rating)

Billing

OTE Other

Networks

ATM DSLPSTN FRIP

Reg’r VNOs

ServiceActivation

Service Fulfilment(Provisioning Workflow)

Order Capture(Configuration & Pricing)

Provisioning

Service Ordering Convergent Receivables

AssetMaintenance

-businesssuite

AssetTracking

Asset Optimisation

New channels enabling new revenue streams

Convergent, Streamlined Order Fulfillment Time To Customer

Channel transparent product and pricing. Centralized product management. Time To Market

How managing the Product Lifecycle helps

• Managing Innovation – portfolio analytics

• A consistent process for Service Definition• Planning, tasks, deliverables. Stage-Gate Model

• Tools for efficient Product Modelling• Structuring• Flexible attribution - context specific attributes

• Workflow driven data enrichment

• All digital assets stored in a single place for easy retrieval across the enterprise

• Structured• Unstructured attachments

• Change control & Revision Management

• Manage release for cross-enterprise system integration

Strategy & Commit, Infrastructure and ProductLifecycle Management

Operations

Strategy &Commit

ProductLifecycleManagement

InfrastructureLifecycleManagement

OperationsSupport andReadiness

Fulfilment Assurance Billing

Enterprise Management

eTOM level 1 process model

Marketing & Offering Management

Service Development & Management

Customer Relationship Management

OSS & BSSProduct

StructureVariant

Creation

Oracle Product Catalogue for TelecomArchitecture

Billing

Service

ProductHub

ProductCatalogue

OrderFulfilment

Development Process

Product Lifecycle Management

Product Catalogue• Product/Service Master• Descriptive Attributes• Structures & bundles• Change Management• Digital Assets (files)

Spokes to 3rd Party Systems• Convergys• Siebel• SAP• Custom through SI’s*

Provisioning

•Projects (Stage-Gate)•Lifecycle Control•Product definition•Data Enrichment•Change Management•Workflow

Oracle Product Catalogue

Overview

Product ModellingCatalogue - Data/Attribute ViewsProduct Workbench

Product Modelling - ‘Modularization’ concept

Bringing the Service Pieces together

Creating re-usable building blocks

Oracle Product Catalogue

• Manages• Products, ADSL Broadband 512k

• Product Elements, Internet Services

• Specification Variables Homepage Services

• Specification Values Homepage size = 25mb

# of URL’s = 2, 5, 10

• Unlimited definition of attributes• Attributes can be accessed by Configurator• Role based security model protects information• Workflow driven Change Management involves relevant

people and speeds the process• Manages digital content (documents, spreadsheets, files, …etc)

example

Product Modelling

Functional

Activity

Composite

Product Element

Product

SpecificationVariable

SpecificationVariable Value

Offering

ProductVariants

RelationshipsRules

Lifecycle

(Conceptual)

Product

Customer facing

Product

Production facing

Structure Rules

Instance(eBS Installed base)

Instance

std config

Bundle

Corporate Product Id

Revision Specific Exclusions

P3(Rev 1)

S1(Rev 1)

C1.1 C1.2 C2.1 C2.2 C2.3

Product 3 Rev 1

P3(Rev 2)

S1(Rev 1)

C1.1 C1.2 C2.1 C2.2

Product 3 Rev 2

New Revision Created

Excluded fromRev 2

Exclude from R1 Exclude from R1

Excluded fromRev 2

Oracle Product Workbench

• Uses the data specified in the Product Catalogue• Build structures which define the Product/Service

bundle• Enables configuration and ‘modularity’

• Re-use of common building blocks

• Graphical user interface aids productivity• Multiple windows, Cut/Paste, Drag & Drop, Redlining

• Executes change control dependant on lifecycle phase

• Multiple structures can be managed side by side

Summary & Wrap-up

Summary• One consistent Product/Service definition

• Coding, description, attributes,etc

• Attachments managed alongside Product, Product Element

• Change Management & Revisions give the story & history

• Data is enriched (built up) over lifecycle phases• Flexible Structure management

• Different types of Structures (Offering, Product, Customer Variant, Production Variant)

• Modularity (re-usable Product Element ‘building blocks’)

• Validation rules & Revision specific Exclusion Rules

• Customer & Production Products are defined from same base information – configured

• Customer instances become Installed base records?

• Data is maintained once and passed to any system that needs to use it

Way forward….

• Discuss business priorities

• Conduct Workshop• Provide sample product data• Configure system• Run sample business flows

Screenshots

Administration

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