order tracking: when bronto and your commerce platform collide

Order Tracking When Bronto and Your Commerce Platform Collide

Agenda

•  Order Import

•  Integrations & Services

•  Magic

•  Takeaways

•  Questions

Order Import Wait, What’s An Order?

Order Import

Data to Capture

•  Order ID •  Order Date •  List of Products Purchased:

•  SKU •  Name •  Category •  Description •  Image •  URL

•  Quantity •  Price

•  Contact Association •  Delivery Association (optional)

Order Import - JavaScript

addOrder();

Order Import – JavaScript Tips

•  Place on Order Confirmation page

•  Captures orders going forward once implemented, no history

•  Only an Add •  Will duplicate items if order ID already exists

•  If not using a private domain, leverage URL Tracking Parameters to create a first-party cookie

Learn more in the app: Home è Settings è Data Exchange

Order Import - API

addOrUpdateOrders(orderObject[] orders);

deleteOrders(orderObject[] orders);

Order Import – API Tips

•  Can capture historical orders

•  If the order ID already exists, it will perform an Update •  The order date and products array will be updated if not null

•  The entire products array will be replaced during an Update

•  You cannot modify any tracking data with an Update: •  email •  contactID •  tid •  deliveryID •  etc…

Learn more in the API doc / code samples at dev.bronto.com

Order Import – General Tips

•  Email is top priority •  If you pass in a tid or contactID as well as an email and they do not

match, the email is used and the others are disregarded

•  Tax, Shipping, Discount •  Add in as additional items •  Can use a negative number for Discount •  Will render specially in reports

Integrations & Services Don’t Reinvent the Wheel

Existing Integrations

Bronto Professional Services

•  Order Upload •  Regularly scheduled FTP upload of order information

•  Bronto Extension for Magento Implementation •  Install, configure and validate extension

•  Developer Kickstart •  Provide a step-by-step project plan

•  Strategic Sprints •  Post-Purchase Series •  Lapsed (or Never) Purchaser Series •  VIP / Loyalty Program Messaging

Learn more at http://bronto.com/services/scope

The Magic Happens in Bronto TA-DA!

Split Revenue By Channel

Contact Orders & RFM

Segmentation

** BMP comes with allocation of the most recent 100k orders

•  Only affects segmentation on order data •  Want to bring in full history for reporting & RFM •  Can purchase additional blocks of 100k

Use Cases

•  Upgrade & Cross-Sell

•  Customer Lifecycle Management •  Never Purchased •  First-Time Buyers •  VIPs •  Lapsed Purchasers

•  Do Not Clean Recent Purchasers From Your List

•  Highly Targeted and Relevant Messaging

•  Determine Your Focus by Analyzing Orders

Cross-Sell In 4 Easy Steps

Cross-Sell: Step 1

Create Message

Cross-Sell: Step 2

Create Segment

Cross-Sell: Step 3

Create Workflow

Cross-Sell: Step 4

Profit.

What To Remember Like an elephant

Key Takeaways

•  Must. Import. Orders.

•  Leverage Existing Integrations

•  Get Help From Bronto Professional Services

•  The Magic Happens in Bronto

Questions? Thank You! chris.geiss@bronto.com Professor Marvel