organic resort in maaser al shouf (2)
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7/31/2019 Organic Resort in Maaser Al Shouf (2)
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Organic resort in
Maaser Al ShoufDone By: Sandy Bou Diab
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Type of Attraction :
It is a double sided attraction.
It is a human made organic resort that is built up ofnatural resources in purely natural environment.
Ownership: it is a private owned attraction,shareholders from the local people.
Location:
The resort will be located in Maasser Al-shoufvillage, close to the Al-shouf Cedars naturalreserve.
It is an area covered with cedar trees that are anextension of the Maasser cedar forest.
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Resources Natural resources: cedar forests and
reserve
Human made: old houses
traditionally built with bricks,
no modern buildings.
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Houses in Maasser
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Objectives of the Resortmanagement
use local la
bor and local staff
operate in harmony with the forest, and
nature
Provides villages beauty of nature,
culture, and authentic experience.
Promote the resort
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Promotion
Brochures Website
Banners
Media advertising
A yearly party event in the resort totalk bout it and introduce to those
that dont know it.
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Organic resort An eco resort is a resort that uses nature
friendly resources These resorts try to maximize their
ecological impact
Eco-resorts have made importantenvironmental improvements to itsstructure
The organic resort in Maasser Alshouf willoperate preserving the environment.
It will be using the natural environment ina ver sustainable wa
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Impacts of The Resort
Economic impacts: Providing job opportunities to local
people.
Making possible funds and retaining them
bring valuable foreign currency and
improve countys balance of payment.
Brings up jobs indirectly
Encourages the building of many other
i lt l i t
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io-cultural impact
Encourages the villages heritage
Preserves local peoples traditions andculture
Brings interaction between local people in
the village and those in the other regions.
The contribution of local people in
sustainability
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vironmental impact Preserving the environment
minimizing forest destruction
Maximizing the use of local, organically-grownfruits and vegetables.
Minimizing the use of energy
Minimizing water use and managing waste.
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Market segmentation
Geographical segmentation: locally,regionally, and internationally, mainlydeveloped countries.
Demographic segmentation:
All ages especially that of the active
working, and youth. Men and women equally
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sychographic segmentation:
Green-minded guests.
Nature loving people, people concerned
about health, and responsible type oftourists.
People interested in knowing newauthentic cultures
Adventurous tourists
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Behaviouristicsegmentation
Visitors seeking a unique experience with
nature
First time and potential users
Tourists that would not substituteecotourism activities with other generalones
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Transportation
Public transportation, outside resort GREEN VEHICLES: theuse of
bicycles and battery-operated vehicles,
insight.
d t
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core product: what customer isreally buying
Consists of the main benefit that a buyer
seek in order to satisfy certain needs. In the resort a visitor will be seeking
authenticity and a clean relaxing
atmosphere
Tangible product:
Quality of service: the food service in theorganic restaurant.
The attitude of employees (waiters,
hostess, reception)
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Packaging
Attractive entrance for attraction ofvisitors
Combine the resort service with
other activities already existing inMaasser alshouf( hiking, biking,visiting the reserve)
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Brochures
Signposts
Banners
Website for the resort
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Brand Name
Cedar logo
The authentic experiencewith nature, within a clean
and healthy environment
Alshouf cedars reserve
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Augmented Product
Special entrances and catering for peoplewith special needs
Opening time is all days of year at 7 am
Easy access by road and specialtransportation
means to drive in to the resort
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