organising international meetings...2014 cannes, france 2013 toronto, on canada 600 2012 glasgow,...
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52nd ICCA Congress
International Congress and Convention Association .
Twitter: #ICCA13
Organising International Meetings
presented by
Alice Au, Director of International Sales
Toronto Convention Bureau
International Congress and Convention Association .
Twitter: #ICCA13
• Comparison of the needs and focus between
International Association Congress and
International Corporate & Incentives Sectors
Sector Comparison
International Congress and Convention Association .
Twitter: #ICCA13
• Long process - from lead development to final
hosting of congress (1 – 8 years)
• Heavy research using the ICCA database,
business exchange with peers, and/or simply
Google website for more information
• Based on rotation around 3-4 continents
• Relationship building with International
Association / National Association / PCO
• Budget conscious
International Association Congress
International Congress and Convention Association .
Twitter: #ICCA13
• Member-driven
• Destination selection often based on General
Assembly vote / Sometimes a city is selected due
to need to grow membership in that region
• Goals of conference: Networking & Knowledge
exchange - strong scientific program led by
local & international experts in the field
• Professional accreditation / CME
• Budget driven, therefore events tend to be low
key unless “sponsored”
International Association Congress
International Congress and Convention Association .
Twitter: #ICCA13
• Time line: short lead time / often last minute
request (1 – 12 months)
• Continuous relationship building with corporate
end users, third party agencies & meeting planners
• More flexibility with budget
• Corporate meetings: Goal driven / team-building /
bonding
• Incentives: Reward high performance teams
• Programs include fun, creative, themed events
International Corporate/Incentives
International Congress and Convention Association .
Twitter: #ICCA13
• The annual Distripress Congress is the
international meeting point for members involved
in distribution and marketing of newspapers and
periodicals
• At the heart of the Congress are the Executive
Forum, the Business Conference, the Distripress
Expo and the Social Programme
Case Study – Distripress 2013
International Congress and Convention Association .
Twitter: #ICCA13
• June 2008: Through research uncovered the above lead opportunity
• Annual conference that attracts 600 to 1200 participants
• CVB – pursued Association MD & PCO via sales call, IMEX, EIBTM, invite for site visit, bid negotiations
• Competitor: Dubai
Case Study – Distripress 2013
International Congress and Convention Association .
Twitter: #ICCA13
2016 Dubai, UAE
2015 Brussels, Belgium
2014 Cannes, France
2013 Toronto, ON Canada 600
2012 Glasgow, United Kingdom 850
2011 Barcelona, Spain 960
2010 Hamburg, Germany 1061
2009 Phoenix, Az U.S.A. 613
2008 Istanbul, Turkey 1181
History of Distripress Congress
International Congress and Convention Association .
Twitter: #ICCA13
Destination comparison:
TORONTO – significantly lower costs with proved
quality, political & economic stability; Toronto (1988)
DUBAI – growing importance of the region in the
press industry; possibility to attract new members;
convenient for Asian members; argument simply -
never been to Dubai!
• From RFP to final selection – TWO years
• Toronto WON
Case Study – Distripress 2013
International Congress and Convention Association .
Twitter: #ICCA13
Marketing Support:
1. Offered use of attendance building marketing
program to promote conference electronically
2. Save the Date postcards produced
3. Video & promotional materials provided to MD
for year prior promos at various conferences
4. Tourism Toronto CEO gave official Welcome
Remarks on behalf of the City at Opening
Ceremony
Case Study – Distripress 2013
International Congress and Convention Association .
Twitter: #ICCA13
58th Distripress Congress Toronto 2013
The Office of the Prime Minister is pleased to provide Distripress
with a welcome message from the Right Honourable Prime Minister
Stephen Harper, Canada
International Congress and Convention Association .
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Highlights of Distripress 2013
International Congress and Convention Association .
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• Industry consolidation & Economic climate in Europe affected their attendance numbers
• Visa issues for Russian delegation due to their error in completing application
• Targeted attendance: 800-1000
• Final attendance: 600 (budgeted for 500 as break-even so no financial loss)
• Conference was considered a success as program offered great learning for all
Distripress 2013 - Challenges
International Congress and Convention Association .
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2009 World Wushu Championship 2 years
2010 ICS/IUGA 4 years
2011 Alzheimer’s Disease INTL 4 years
2011 SWIFT SIBOS 5 years
2012 ISRRT 5 years
2013 ISRS 5 years
2014 AIPPI 6 years
2015 ISTH 8 years
2018 ISA (2 attempts: Lost 2014) 11 years
Time Line from RFP to Hosting
International Congress and Convention Association .
Twitter: #ICCA13
• Conferences and events booked years ahead help
to build the base for hotel occupancy
• Affect the economic impact of the city
• Create jobs in all sectors – hotels, convention
centres, restaurants, attractions, entertainment,
retail, even the hot dog stands
• High profile events enhance the image of a city,
e.g. G8 Summit / plot the city on the world map
Impact of INT’L Events on a City
International Congress and Convention Association .
Twitter: #ICCA13
ARE YOU UP FOR THE CHALLENGE?
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