origin of stereotypes: where do they come from? socio-cultural perspective kernel of truth...
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Origin of Stereotypes:Where do they come
from?
Socio-cultural perspective
Kernel of truth hypothesis
Illusory correlations
Socio-Cultural Perspective
Premise: Individuals are socialized into a particular culture
(e.g., media or significant others)
Socio-Cultural Perspective
1. People are born into a culture
2. People are rewarded/punished for their beliefs, values, behaviors
3. People act in accord with norms
4. People internalize norms
5. Internalization perpetuates the norms
Socio-Cultural Perspective
Two versions of socio-cultural view:
Structuralist-Functionalist
Conflict theory
Structuralist-Functionalist Version
A single culture accepted
throughout a society
Structuralist-Functionalist Version
Function of stereotypes:
communicate expected behavior
communicate how different people should be treated
Conflict Theory Version
Multiple subcultures within society
People accept norms of their subculture
Conflict Theory Version
People within a subculture are similar
People in different subcultures are different
Differences between subcultures creates conflict
Conflict Theory Version
Function of stereotypes:
justify prejudice
Kernel of Truth Hypothesis
Premise: Stereotypes are exaggerations that exist in some measure in a group
Kernel of Truth Hypothesis
1. The larger a real difference between groups, the more likely the attribute will be in the stereotype
Kernel of Truth Hypothesis
2. Stereotypes become more accurate as contact between groups increases
Kernel of Truth Hypothesis
3. Behaviors punished in one group but not in another tend to be in a stereotype
Kernel of Truth Hypothesis
4. Similar behaviors performed in different situations tend to be in stereotypes, but differ in favorableness
We are loyal - They are clannish
We are brave – They are aggressive
We are thrifty – They are cheap
Kernel of Truth
•are not veridical
•are exaggerated
•are not genetic
Perceived differences…
Illusory Correlations
Perceive stronger relationship between two
variables
than actually exists
Illusory Correlations
Associate group with attribute
Cognitive biases “corroborate” the perceived association
confirmation biasesrecall consistent information better
Models of Stereotype Change
Bookkeeping Model
Conversion Model
Subtyping Model
Bookkeeping Model
Each instance of inconsistent information changes the stereotype
Single instance = small change
Accumulation = large change
Bookkeeping Model
Prediction
More inconsistent information leads to greater stereotype
change
Conversion Model
Large/salient instances of inconsistent information change the stereotype
Conversion Model
Prediction
Concentrated inconsistent
information leads to more stereotype
change
Subtyping Model
Typical instances of inconsistent information change the stereotype
Rare instances of inconsistent information lead to subtypes
Subtyping Model
Prediction
Dispersed inconsistent information leads to
more stereotype change
Stereotype Change Study
Weber & Crocker (1983)
Purpose: Tested the three models of stereotype change
Procedure: Given information about
lawyers
Rated each lawyer on stereotypic traits
Manipulations
Group size: 6 members 30 members
Dispersion: DispersedConcentrated
Stereotype Change Study
Weber & Crocker (1983)
Manipulations
Amount: Small: 6 inconsistent traits
Large: 30 inconsistent traits
Pattern: Dispersed
Concentrated
Stereotype Change Study
Weber & Crocker (1983)
Predictions
More stereotype change when inconsistent information is:
large (bookkeeping)
concentrated (conversion)
dispersed (subtyping)
Stereotype Change Study
Weber & Crocker (1983)
Stereotype Change Study
Weber & Crocker (1983)
3
4
5
6
7
8
Small Large
Amount
Ste
reot
ype
Chan
ge
Stereotype Change Study
Weber & Crocker (1983)
3
4
5
6
7
8
Dispersed Concentrated
Pattern
Ste
reot
ype
Cha
nge
Stereotype Maintenance
Subtyping ModelSubtypes maintain stereotypes
Cognitive BiasesBetter recall of stereotype-consistent information
Confirmation bias
Recall StudyCohen (1981)
Procedures
Video of a librarian
Attributes did and did not match the stereotype
Recalled target’s attributes
60%
65%
70%
75%
80%
85%
90%
Consistent
I nformation
I nconsistent
I nformation
% r
eca
lled c
orr
ect
lyRecall StudyCohen (1981)
Confirmation Biases in Hypothesis Testing
Search for information that confirms one’s
beliefs
Introverted-Extroverted Studies
Snyder & Colleagues
Introverted:“What factors make it hard for you to really open up to people?”
Extroverted:“What kind of situations do you seek out if you want to meet new people?”
Results
Participants asked questions that that elicited confirming
behavior from partner
Introverted-Extroverted Studies
Snyder & Colleagues
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