orkin pp final

LAUNCH of ORKIN APP

PEST CONTROL DOWN TO A SCIENCE.TM

COMPANY OVERVIEW MORE THAN 100 YEARS EXPERIENCE FIGHTS PESTS, TERMITES, RODENTS, & INSECTS 8,000 TEAM MEMBERS 400 LOCATIONS 5 CONTINENTS 1.7 MILLION CUSTOMERS

PROBLEM

CUSTOMER SERVICE CHANNEL OF COMMUNICATION DIFFERENTIATE OURSELVES ONLY COMPETITOR WITH APP CHARGES

CUSTOMER NO APP CUSTOMER HAS TROUBLE INDENTIFIYING

PEST WASTE GAS AND TIME FOR TECHNICIANS

BACKGROUND

CUSTOMERS USE SMART PHONES DEVELOPING AN APP WOULD HELP

CUSTOMERS PROBLEMS WITH INDENTIFYING THEIR PESTS SEND PICTURES THROUGH APP FASTER MORE CONVENIENT WAY TO GIVE

OUT ESTIMATES

OPERATIONS

STAGE OF DEVELOPMENT MEET WITH IT DEPARTMENT FUNCTIONS OF APP COMPETITOR CHARGES CUSTOMER FOR USE KEY FEATURES PRODUCTION STAGE ACQUIRE SERVERS DISTRIBUTION

MARKETING

ORKIN’S WEBSITE SOCIAL MEDIA BUSINESS CARDS BILLBOARDS/FLYERS PINTREST

RADIO DISCOUNTS/COUPONS RUNNING CONTESTS TV COMMERCIALS

FINANCE

• App Development Costs: $76,035

FINANCE FREE MARKETING

Orkin Website Social Media (Facebook)

Customer’s e-mail Pinterest

ESTIMATED COSTS: MARKETING New Business Cards $333.51

Billboards/Flyers $150,000 Youtube $60,000 Contest $15,000

TV Commercials $150,000 Radio $50,000

Discount for customers $50,000

Total Marketing Cost $475333.51

FINANCE ESTIMATED TOTAL COST OF APP LAUNCH

App Development $76,035 Marketing $475333.51

Estimated Total Cost of App Launch $551368.51

FINANCE COST REDUCTION AT 10% CUSTOMER USAGE Daily $4480-15,680

Weekly $31,360-109,760 Monthly $125,440-439,040

Yearly $1,505,280-5,268,480

• $44,800-156,800 daily empty costs.

• 10% usage = 5 month repayment

FINANCE

NET COST OF PROJECT 2015-2016 Total Cost of App Launch $551,368.51-551,368.51

Evaluation Costs with 10% App Usage ($1,505,280-5,268,480) Net Cost of Project 2015-2016 ($953911.49-4,717,111.49)

SUMMARY

CREATE AN APP CONVENIENCE CUSTOMER SATISFACTION MULTIPLE MARKETING STRATEGIES LARGE FINANCIAL INCREASE

RECOMMENDATION

ANALYSIS OF COMPETITORS, SURVEYS, & RESEARCH

COMPETITION HAS SUCCEED IN APP DEVELOPMENT

MINIMAL INVESTMENT CUSTOMER SERVICE INTERACTION

Q & A