our warm welcome - distributors of axe brand oil …singhaholdings.com/images/company profile...

OUR WARM WELCOME

To Mr Singha

Weeraskera,(Chairman)

Madame Mala Weerasekera

(Director)

And

Mr Mahen Weerasekera

(Deputy Chairman )

Established :1983

Singha Holdings (pvt) Ltd

No 5 Jayanthi Road Dehiwala

Colombo

Sri lanka

Tel: 0094112714789

Fax:0094112714788

Email:axesrilanka@stlnet.lk

About -

1983-Singha Holding was established as holding company

1986- Appointed as distributor and local representative for M/S Leung Kai Fook (pte) Ltd Singapore

2010- Appointed as Distributor and local representative for Cholayil Company India

2012- Appointed distributor for Bajaj Corp Limited India

-Appointed Distributor for MAYDEN Pharma India(pvt) Ltd.

Negotiations being finalized with DATHRI AYURVEDA Pvt Ltd India

Cont’

2006-2012- The Upward Journey We commenced our own distribution network covering the entire island with a young, dynamic and highly motivated team of sales and marketing personnel. The growth was dramatic. Thus Singha holding (Private) Limited came into operation as a fully fledged distribution company. Since then we have been strategically converting the traditionally balm market to the usage of medicated oil as a Pain Reliever.

Cont’ • Our work force. The work force, Comprises of staff and

management totaling to 50 members. Being a Distribution company its focus is distribution .To achieve this task the company has one of the dedicated Sales and Distribution teams in Sri Lanka . A dedicated Deputy Chairman / Managing Director who actively participate in the company’s affairs, from its inception to provide leadership to achieve the goals and objectives of the company.

• Work Force break down

1 Chairman

1 Deputy Chairman

1 Managing Director

1General Manager

2 Regional Managers

8 Office staff

2 Modern Trade Representatives

16 Sales Representatives

4 Minor Staff

Organization Structure

Chairman

Deputy

Chairman

Managing

Director

General

Manager Area

Manager 1

Area

Manager 2

Distribution network and Coverage

Sales and Distribution

Managing Director

Regional Manager 1

Modern Trade Representatives

Western Province

Northern Province

Eastern Province

Regional Manager 2

Southern

North Central

North western central

Uva

Sabaragamuwa

Profile of Regional Manager 1 • Name : Azyan Rafeek (25 years of experience)

• 2006 Sept to date Regional Manager/ BusinessDevelopment

Singha Holdings (Pvt) Ltd

• 2006 July to Sep Merchandising Supervisor

• Qatar National Import & Export

• Doha Qatar

• 2005 To 2006 Key Accounts Manager

• Ole’ Marketing ( Pvt) Ltd

• 2003 2005 Area Sales Manager

• East West Marketing (Pvt) Ltd

• Colombo1999- 2002

• Energizer Lanka Ltd. (Formerly Eveready Co).

• 1997 1998 Sales Representative at Maldives Island,

Male

• cont:

Cont: • Energizer Lanka Ltd

• 1996 1997 Sales Representative

• Responsible for territory sales development of

• Eveready & Energizer brands of Batteries & Flashlights.

• Sales experience in territories of Kurunegala, Dambulla, and

Mahargama ,Colombo City, Embilipitiya

• 1990 -1996 Sales Representative

• New Zealand Milk products Lanka (Pvt) Ltd.

• 100, Delgoda Rd, Biyagama

• Sales experience in Territories of Matara, Colombo Metro,

Kiribathgoda

• Vavuniya, Trincomalee.

• 1988 1989 Sales Promotion Officer

• M/S Jahan Enterprises.

• 83/A, Hospital Rd, Dehiwela

• Marketing of paint products

Regional Manager 2 • Name : U.N.M.Rodrigo ( 24 Years of experience)

• 1989 – Macsoy Lanka (Pvt) Ltd as sales representative

• 1994 East West Marketing (Pvt ) Ltd As sales representative

• 2000 Promoted as senior sales representative

• 2000 Promoted as Field sales supervisor

• 2003 Promoted as field sales executive

• 2004 Transferred to overlook Milgro Milk products as field sales

Executive

• 2008 Promoted As Area manager

• 2010 Gajamunthu Food Products Pvt Ltd as sales manager

• 2011 Field Sales Manager Singha Holdings (Pvt) Ltd

Sales in Units

Axe oil Imports Comparison 06/07/08/09/10/11/12

Qty In Doz 06 Qty in Doz 07 Qty In Doz 08 Qty in doz 09 Qty In Doz2010 QtyIn Doz 2011 Qty in Doz 2012

3 ml 59,000 65,850 38,000 60,000 42,500 47,500 46,250

5 ml 8,000 9,000 5,000 12,500 9,500 16,000 20,000

10 ml 13,500 25,000 24,600 27,100 29,450 30,000 21250

28ml 1,200 3,900 3,500 2,000 1,900 3,900 2700

56 ml 5,100 6,800 4,700 4,750 5,500 8,000 5500

Bankers

• Commercial Bank of Ceylon PLC Ltd

• HSBC

• Pan Asia

Channel of Distribution

Company

Wholesalers Retailers

Modern Trade

Agents/ Distributors

Outlet coverage

• Present coverage per Sales rep:30 outlets per day .

• Our sales force is 18 at present .

• Our coverage of outlets island wide is15,730 outlets

which includes Pharmacies and retail, Whole sale

outlets.

• Modern Trade :Arpico /Cargills /Keells/Laugh Sun up

/Family Super /and other Mini super markets in the

region are covered by the two Modern Trade

representatives overlooked by the Regional Manager .

Modern trade coverage

• All Modern trade outlets are serviced

through the CPU directly by the company

and merchandising activity where

permissible is done by the two modern

trade representatives .

• All modern trade outlets are serviced and

weekly deliveries made on the orders

generated by the Representatives .

Modern trade chain and no of

outlets CHAIN No of Outlets

Cargills Food City (CFC) 228

Keells Super (Keells) 45

Arpico Super centers (Arpico) 20

Laughfs Sun up (Laughfs) 28

Others - individual 17

Sales Trend

0

20000000

40000000

60000000

80000000

100000000

120000000

140000000

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18

sa

les

va

lue

year

SINGHA HOLDINGS (PVT)LTD SALES REPORT UP TO 1995 TO 2012

95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12

OUR BRAND PARTNERS 1.Leung Kai Fook Medical Co Pte Singapore

2.Cholayil Pvt Ltd -India

3.Bajaj – India

Sports Magazine Advertisement

Bill Boards

Dealer Boards

Bus Branding

Medical Camps

Vehicle Branding

Sponsorship of Sports events

Failures are the pillars of

success • From Einstein, to Churchill, to Lincoln and on

I have always been amazed by what great people have

accomplished in their life and often ask myself the

following question: "What makes them so different from

us"? Here are a few examples:

• Albert Einstein couldn't talk before the age of four.

Beethoven’s music teacher: "You will never compose

any music!"

Thomas Edison’s teacher: "You're too stupid to learn!"

Walt Disney was fired as a reporter - not creative!

Winston Churchill had to repeat a school year.

• These people started out as ordinary people just

like you and me. They became successful

because they never gave up and because they

chose "Yes I can!" as their life motto. I am sure

they also had their sad and discouraging

moments, but they let the "Yes I can!" overrule

and that is what really matters.

• A man is but the product of his thoughts.

What he thinks, he becomes.”

- Mahatma Gandhi

• One of the most interesting examples is

Abraham Lincoln. He failed as a businessman

and as a lawyer, then turned to politics and was

defeated in his first try for the legislature, again

defeated in his first attempt to be nominated for

congress, defeated in his application to be

commissioner of the General Land Office,

defeated in the senatorial election of 1854,

defeated in his efforts for the vice-presidency in

1856, and defeated in the senatorial election of

1858. And in 1860 he became the 16th

President of the United States!

• Have you been defeated? Are you in a

black hole right now? Full of self-doubt?

Turn around and tell yourself: "Yes I can!"

and everything will change!

Thank You