out on a limb: a branch campus life dr. charles p. bird

Out on a Limb: A Branch Campus Life

Dr. Charles P. BirdVice President for University Outreach

EmeritusOhio University

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Chapter Topics

Chapter One: A Partial Memoir

Chapter Two: Characteristics of a Branch Campus

Chapter Three: Politics, Purpose, and Practice

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Chapter Topics (Continued)

Chapter Four: Students

Chapter Five: Branch Campus Faculty Members

Chapter Six: Branch Campus Support Staff

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Chapter Topics (Continued)

Chapter Seven: Agendas and Stakeholders

Chapter Eight: Financing and Managing Budgets

Chapter Nine: Lessons Learned

Chapter Ten: Future Challenges and Opportunities www.drcharlesbird.c

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Times are Changing

• Funding issues/cost of attendance• Changing demographics• Increased competition (no geographic

monopoly)• Alternatives to traditional degrees

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Common Residential Campus Responses

• More spending to recruit traditional audiences

• More emphasis on international students• More emphasis on out of state students• Focus on retention• Some online programs• An interest in attracting more adult

learners or other nontraditional audiences• Reduced staffing and spending reductions

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Values of Adult Learners

• Program Choice• Schedule Flexibility• Price/Value proposition• High Quality Support Services• Brand

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Competitive Advantages for Branch Campuses

• Physical Presence• Community Engagement• Meeting Location for Classes• Face-to-Face Support Services• Mission Focus (Hedgehogs!)

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Examples of “New” Directions

• Single/limited program branches

• More distant locations• Separate accreditation• Programs tied to specific

partners• Certificate and badge programs• Shortened time to degree• International branches

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Thriving in the Encore Stage

• Considering new opportunities for work and play

• Personal steps to prepare• Became a Certified Professional Coach• Training in Appreciative Inquiry• Personal study in positive psychology• Developing a life portfolio/mapping priorities• Networking like crazy!

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Personal Outcomes

• Rebalancing activities (especially around family, friends, fitness, “giving back,” and work)

• Maintain a small coaching practice• Serve as a branch campus “resource”• Consulting• Facilitating planning processes• Speaking/keynoting• Writing (blogs, book, essays)

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Get in Touch

bird@ohio.edu Phone: (740) 707-2087Web site: www.drcharlesbird.com Blogs:www.branchcampus.blogspot.com www.drcharlesbird.com/creatingthefuture