outbound telemarketing–a cost-effective marketing tool

Outbound Telemarketing–A Cost-Effective Marketing Tool

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Introduction:

Telemarketing services are gaining huge popularity across different industry spheres due to its multiple benefits. This is a cost-effective marketing tool that help companies to reach new customers as well as maintain positive relationship with existing customers. It is a crucial business element to improve brand rapport in the competitive marketplace.

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Types of telemarketing :

Telemarketing services can be divided into two parts:

• Inbound telemarketing • Outbound telemarketing

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Inbound telemarketing:

This type of telemarketing involves prompting audience to call you. You can achieve this through various mediums such as social media, email, media based advertising or even direct mail. After getting aware about your services and products through ads, consumer calls directly to get detailed information. In inbound telemarketing, the primary function of telemarketers is to take orders and support customers in any problems.

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Outbound telemarketing:

Outbound telemarketing is different from inbound telemarketing technique. It involves a proactive sales approach wherein a team of skilled telemarketers make outbound calls to targeted customers to sell purchase a product or service. This service help your business in building the strong sales pipeline.

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Understanding three essential components of outbound telemarketing:

• Excellent telemarketing skills• Regular training sessions• Cutting-edge technology

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Excellent telemarketing skills:

Many best telemarketing companies employ well-skilled and talented operators to perform outbound operations. Backed by experienced and constant training, these agents are expert in generating leads. Most of the successful telemarketing campaigns have a talented sale force. They use telephone to outreach wide audience. Once the callers exhibit some interest in the product or service, they focus on converting these leads into customers. Plus, telemarketers aim at strengthening healthy relations with pre-existing customers to develop loyal customer base.

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Regular training sessions:

This is one of the most crucial components of the telemarketing services. Companies typically teaming up with a telemarketing call centre, which continuously upgrade their employees’ skillsets. Regular sessions led by experienced managers and subject matter experts improves the telemarketing skills of the executives.

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Cutting-edge technology:

With the advent of technology, organisations are transforming the way they do their business operations. A telemarketing service provider needs to have state-of-the-art infrastructure and technology to facilitate smooth business functioning. With outsourcing, companies cut down huge capital outlays on the latest technology, IT maintenance and hiring skilled personnel.

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Importance of outbound telemarketing services:

Telemarketing is a cost-effective marketing tool for setting appointments, building strong sales pipeline, and developing customer base. It is a proven fact that no other marketing method is capable of generating endless leads and growing customer base.

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Products & Services :

By outsourcing outbound telemarketing services, companies can improve their marketing campaigns by widening their audience base. Companies can also use these services to gather customer feedbacks. With the help of customer feedback, businesses can improve their products & services by meeting customer expectation levels.

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Conclusion:

Telemarketing is a fast and cost-effective marketing tool for upselling and cross-selling. Choose effective outbound telemarketing services to augment your business sales growth.

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