outdoor
Post on 19-Dec-2014
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The biggerthe brand,
the further awayit will be seen
If we SIMPLIFY & AMPLIFY, the brand identity has a bigger
chance to be recognized when only a part of it is
visible
…as wefill in what is
missing.
There is no surfacetoo difficult nor too
narrow if seenby the viewer.
Just adapt!
CALL-TOACTION!
Always be the
only brandon a given
surface
A text thatmakes you think
is alwaysthe best text
If tiltedyou look
moreinteresting
Only simplemessages
pass throughvisual clutter
If you are unique, there is a bigger
chance tostand out
It is more important to be there than to be
graphically correct
Blow-upis always
closerto your eye!
Too bigdoesn’t
exist
Any surface exposed to viewers
is a surface for a brand or
communication
Maybeyou should not tell
all at once?
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