outsourcing steve rote
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Global
Sourcing of
Packaging
Page 1
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Making the leap from regional producer to global supplier of
products and services
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Office
Express Board
service center
Agency
Office w/o Customer
Service
M-real global locations and hot outsourcing markets
Mexico
Manaus, ra!il
"ndia
#hina
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Page /
0o'ever, toda&s market place is ever changing)
o understand ho' best to service our customer,
ou have to understand the full value chain)
rand
'ners
etailers
#onsumables
Suppliers
echnolog
Suppliers
oard
Manufacturers
a' Material
Suppliers
Packaging
Manufacturers
. 4.56#0."7
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Page 8
6fficient packaging((
#ey drivers
Essentia! to improve supp!y chain
$ain %rand communicator with consumers " &%i!!%oard effect&
Sustaina%i!ity is every%ody's concern
Cu!ture of fear-tampering and product safety
(ncreasing regu!ations-E) waste directive, direct food contact Consumers and retai!ers are ey decision maers
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6xample of a carton&s cost structureotal cost :;tonnes
oard
+esign
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Page =
M-real&s board deliver options
6xpress oardConvert-to-order %oard de!ivered
from the mi!! or maret sheeter
#all-off stock*e!iveries %ased on
ca!!-offs from dedicated stocs near customers
*ast .ccess oardStandard-si+e %oard )#
Make-to-orderBoard produced, converted
and de!ivered from the mi!! to customer
4endor Managed "nventorStoc contro!!ed, rep!enished and managed
%y $-rea! %ased on customised contract
>
*e!iveries a!so through sheeting merchant partners wor!dwide
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ur offering beond board and paper
+esign services" "nnovation of ne' packaging solutions to enhance brand value" #ontinuous structural and graphic design improvement to create
cost savings
" .nti-counterfeit solutions to protect the brand and revenues
Print management services" Printer profiling and color management to achieve uniform and consistent print
@ualit" n-line content approval for fast and efficient checking of text and laout" +igital contract proof for accurate color approval" +igital asset management for storage of graphic data
Packaging procurement services for efficient suppl
chain management" Procurement of various packaging materials" Management of packaging production" Management of finished packaging inventor A4M"B
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Page 1C
6xample-umene
.umene-a innish cosmetic company
0artners with $-rea!, a g!o%a! supp!ier of %oard and pacaging services1
designed, produced and procured in Europe %y $-rea!2
$-rea! partners with 0ratt, an America/Austra!ian company to produce
disp!ays in 3orth America with same design and paper as Europe2
.umene has disp!ays in 4,555 C6S stores and 7,855 9arget2
9he pacaging !oos the same in a!! g!o%a! retai! !ocations2
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Packaging solutions-identifing customer&s needs
direct palletising
corrugated box astransport package
shelf-read tra
Man packaging solutions re@uire stackabilit of cartons,
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randingPo'er
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Page 1$
+oes packaging make a differenceE
0acaging has to carry product and %rand through the supp!y chain a!!
the way to the she!f " and sti!! %e a%!e to gra% the attention of theconsumer
9he pacage and %rand persona!ity must %e in %a!ance
:igh-;ua!ity print, and paper%oard, are needed to create the impressionof high-;ua!ity product
rightness and shade
Smoothness and surface structure
everse
igidit -> Stiffness, suitable grammage
Even the s!ightest damage to the pacaging can have a direct impact on%rand identity
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Page 1/
Savings b
ight'eighting
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%atch our 'eight - 5p to $$F less
The key is to make board the same thickness as the competitionbut make it lighter.
##7
18,$9= pounds
S
1$,$1C pounds
ight'eightM-real
paperboard
11,/2= pounds
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#ost savings through light'eighting
Stiffness and thicness remained as %efore
Cost savings throughout the who!e pacaging va!ue chain,
such as %etter production, !ower waste and !ower shipping
weight2
(mproved sustaina%i!ity
Packaging value chain
rand
o'ner;packer
#onsumer#onvertera'
material
*iber
recover
etailer
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Page 1=
6nhanced
unnabilit
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*
$$C CCC sheets;'eek 22F more
38C CCC sheets;'eek
%#
*aster die-cutting runnabilit 22F more sheets per hour
=C CCC sheets
=> It takes one day per week more to die-cut CCNgrades
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Page 2C
ogistic
Performance
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#arton packaging in the logistic chain
Packaging must protect the
product during the 'hole chain
+amaged packaging causes
additional costs e)g) in cleaning
Packaging must sta in shape tolook attractive, and even the
slightest damage has a direct
impact on brand identit
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pical etailer
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6xtensive
Sustainabilit
Page 23
6ffi i t h i i t i bl h i
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Page 2$
6fficient chain is a sustainable choiceM-real has a clearl defined environmental polic and targets for
reduced environmental impact)
%ell managed forests Achain of custod certificate-P6*#B
6fficient and 'ell managed production at the mill
Hield advantageD the same area 'ith less 'eight
6xcellent consistencD less 'aste in converting as 'ell as betterutilisation rate
eduction of the total 'eight through the chainD less transport ofmaterial and also less dead 'eight in product transport
ess 'aste at the end of the deliver chain 6nvironmental product declarations, paper profiles available for all
our products
"mproved sustainabilit accumulates through the 'hole supplchain
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Thank
You!
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