outwrite pr social media overview

@outwritepr @anthony_bullick

How social media can boost a business’ reputation!

Wednesday 29 April, 2015

Who we are!

•  21 years providing high quality content !

•  Digital as standard!

•  Bespoke strategies!

•  Coaching and training!

•  Experts in crisis management

•  A 24/7 team

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Objectives!of the!day!

•  How to create a social media strategy!

•  Best social media content to use!

•  Social media analysis and evaluation

45% of B2B marketers have gained a customer through LinkedIn!

B2B marketers who use Twitter generate, on average, twice as many leads as those who don’t.!

72% of all internet users are now active on social media.!

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Why you should be

excited!

•  SMART!•  Link to your overall business goals!

•  How much can you commit?!

•  Who will own it?

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Strategy and!

objectives!

•  How can social media help you?!

83% of B2B marketers invest in social media to increase brand exposure; 69% to increase web traffic; and 65% to gain market insights.!

•  Attention!o  Unique visits / followers / fans!

•  Engagement!o  Likes / shares / retweets / comments!

•  Influence!o  Follower profile / audience profile!

•  Sentiment!o  Positive / negative / neutral / change

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Typical KPIs!

•  Authority!o  Inbound links / external coverage!

•  Who are your audiences?!

•  When do they want it?!

•  How do they want it?

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Content!is!

King!

•  What content interests them?!

“Interesting content” is one of the top three reasons people follow brands on social media.!

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Content !is!

King!

•  Tips and advice

•  Company and industry news!

•  Customer service!

•  Offers and promotions!

•  Humour!

Posts with videos attract three times as many inbound links as plain text posts.!

•  Starting a tweet with @ limits its visibility!

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Did !you!

know?!

•  Images increase engagement by 70 per cent!

•  Shorter usernames make life easier!

•  Hashtags and locations are used to suggest relevant people!

•  Biographies and about us sections are key to people liking/following!

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Did !you!

know?!

•  Twitter lists are amazing!!•  Social media advertising is a viable option!•  Social media have algorithms just like search

engines – and they change constantly!!

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Analysis and

evaluation!

•  Social media’s own analytics!•  Third party analytics!

•  Hootsuite!•  Followerwonk!

•  Google Analytics!

How have you performed against your objectives?!What type of content performed best? Worst?!

•  Exciting opportunities!

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!Recap!

•  Objectives and strategy!

•  Quality content!

•  Evaluation

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Questions?!!

www.outwrite.co.uk!@outwritepr!@anthony_bullick!!