overcome your small list overcome being a ‘newbie’ overcome lack of experience

• Overcome Your Small List• Overcome Being a ‘Newbie’• Overcome Lack of Experience• Overcome Low Budget to Market

Take Responsibility Now!Whatever It Is That You Are

Promoting. Whatever Biz Op or MLM You Have Joined. Know This Much:

It Is NOT Responsible For Your Successful Rate Of Conversions.

You Are!

Hyper-Responsive Customer

Good Loyal Customer

Front-Door And That’s It Customer

YOU Are Responsible For Recruiting,

Cultivating, Developing,

Transforming, & Energizing Your

Customers/Members Into…

Wow’ategy

Visa Carrying Buying Monsters

Wow’ategy

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Send Traffic to…

The 2 Most ImportantMetrics

To Growing Any Business

1. Cost Per Acquisition2. Lifetime Customer

Value

Life Time Customer Value –

The Total Value (In terms of money spent) of your average customers spanning the entire period that these customers are likely to do business with you.

Wow’ategy

= Purchased/Joined

The HOT Customer Time Line

90 Day Customer Value –

The Total Value (In terms of money spent) of your average customers spanning the entire 90 Day period that these customers are likely to do business with you.

Wow’ategy

Highest Potential of Conversions

90 Day Mark Lowest Potential

Average Member Stays 90 Days

Time Is My Monetizing Partner!

Wow’ategy

“90 Day Window”

MARKETINGThe Front End – The Marketing & Selling Activities Designed To Acquire New Customers.

The Back End – The Marketing & Selling Activities Designed To Maximize The Profitability Of Each And Every Customer Relationship.

Wow’ategy For Developing Hyper

Responsive Members/CustomersThe Front End WowAtegy – That

Which You Do and/or Give That Reassures Your New Member/Customer That They Made The Right Choice.The Back End WowAtegy – That Which You Do and/or Give That Keeps Them LOYAL and Buying.

Think of ‘Front-End’ as the first sale, the pipeline that brings new customers into your business.

The $25 Blog

The ‘Back-End’ is the product (or products) you sell to your members/customers after they purchase your initial offering.

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$15k Master’s Retreat

“Back-End” Can Be An Immediate Attempt At An ‘Up Sell’ After The Initial Point of Purchase And Can Also Be Any Attempt To Sale To An Existing Customer – Best To Do During the Hot 90 Day Window.

A Few Questions…• Which Sale is Harder to Make, the Front-End or the Back-End?Answer: The Front-End

• Which ‘End’ Faces More Competition?

Answer: The Front-End

• Which ‘End’ Requires Constant Innovation?

Answer: The Front-End

• Which Sale Has a Higher Conversion Rate? Answer: The Back-End

• Which ‘End’ You Make Bigger Profits From? Answer: The Back-End

Which ‘End’ Should You Put On ‘Auto

Pilot’?Answer: The Back-End

So Why Do A Majority of Internet Marketers Try to Put Their Front Ends on Auto Pilot and Then Continually Come Up With Different Back-Ends?

Pay Attention EN Affiliates! In the Short-Term you can always make more money

from a Back-End promotion than a Front-End promotion. Especially, in Empower Network where you can stand to make a lot of money from the ‘Back-End’ products.

Back-Ends usually sell for more money and we tend to make a larger percentage of profits…

BUT WHAT ABOUT LONG TERM?

In the long-term you MUST HAVE new customers entering into relationships with your business, or eventually you’ll be OUT OF BUSINESS!

Let Me Put It Like This…

If you aren’t bringing in MORE customers/members than the rate of ATTRITION, you are going OUT OF BUSINESS EVERY DAY!

The customers that have the greatest potential value are the ones acquired most recently.

$25 Dollars Adds Up! $100 Dollars Adds Up!

Residuals

Wow Factor Back-End Offer

New Customer/Member

The Goal of Wow’ategy

To Have Your Customers/Members Gain So Much Trust And Belief in Your Work Ethics, Accessibility, Training, Vision and Products That They Rarely Follow or Buy From Anyone Else But YOU!

In Fact, When Contemplating Buying From Another Guru or Joining Another Guru’s Team They Will Contact You First For Your Opinion!

You Become Their ‘Go To Guy’ For Everything As Far As Their Biz Op Entrepreneur Goals!

Is To Make Selling Superfluous

Wow FactorBack-End Offer

Customer Joined

The I-Just-Want-To-Make-Money Calendar

90 Day Customer Value

90 Day Customer Value

Front-End Doorway

Customer