overcoming barriers to uc adoption-bill haskins of wainhouse research

The UC-Enabled Enterprise

Deployments, Barriers, and Targets

Bill Haskins

Senior Analyst

Wainhouse Research

CoLab

11 March 2013

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Definitions

Source: Wainhouse Research, WebMetrics 2012 H1

50%

55%

60%

65%

70%

75%

80%

85%

90%

2004 2005 2006 2007 2008 2009 2010 2011 2012

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Enterprise IM Usage

52%

16%

9%

5%

18%

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IM in the Enterprise

Source: Wainhouse Research, RichMedia Metrics Q4 2012

0%

10%

20%

30%

40%

50%

60%

70%

Instant Messaging Desktop Sharing UC Audio UC Video PBX / Telephony

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UC Feature Deployments

Platform Cost

Equipment Expertise Features User Habit

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UC Barriers

• Operational

– Cut costs (travel, telephony, real estate)

– Support workforce virtualization

• Productivity

– More efficient workers, less human latency

– More inclusion, better decisions

– Shorter time to market

– Reduced management stress

• Strategic

– Business transformation & improvement

– Innovation

– Sexier recruiting

Hard

Soft

Squishy

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Platform Barrier - Cost

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0%

5%

10%

15%

20%

25%

30%

35%

Source: Wainhouse Research, 2012 UC Survey

Feature Barrier - VideoWhat UC Features are you currently trialing?

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69%

44%42%

36%

67%

56%

48% 48%

39%

12%9%

13%

36%

18%

13%

23%

0%

10%

20%

30%

40%

50%

60%

70%

80%

IM andPresence

Audio Video Desktop /App Share

IM andPresence

Video Audio Desktop /App Share

Available Used Regularly

Smartphone Tablet

Source: Wainhouse Research, 2012 UC Survey

Feature Barrier - MobilityIf you have a UC client on your device, what features do you use?

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10Source: Wainhouse Research, 2012 UC Survey

Deployment

Volume / Reach

Complex Communications

Events

Group Video

Voice – 2 party (PSTN)

Desktop Video

Desktop / App Sharing

Voice – 2 Party (On-Net)

Audio Conferencing

Social Enterprise

Instant Messaging and Presence

Content Creation and Management

Email

Impact

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Impact

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Vendors – Use CaseEvents

Group Video

Voice – 2 party (PSTN)

Desktop / App Sharing

Desktop Video

Voice – 2 Party (On-Net)

Audio Conferencing

Social Enterprise

Instant Messaging and Presence

Content Creation and Management

Email

Volume / Reach

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Full UC deployments are still the exception

Value prop includes hard, soft and squishy targets

Mobility and Video are the areas of focus

Deployment metrics lean towards the premises

Enterprises are thinking holistically

There is (growing) demand for solutions sale

Summary

Your Guide to Survival

“It is not the strongest of the

species that survives, nor the most

intelligent. It is the one that is the

most adaptable to change”

…Charles Darwin

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15

Q&A

Bill Haskinsbhaskins@wainhouse.com

@whaskins

Make Smarter Decisions

Asia

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