overview of video production

Nick Bolton

Chris Blok

September 2011

iMedia Brand Summit

© 2010 Viocorp International Pty Ltd. All rights reserved. 3

Agenda

2.15 – 2.30 Introductions

2.30 – 3.00 Theory

3.00 – 3.45 Scripting and storyboarding

3.45 – 5.00 Production

Viocorp will edit 5pm-9pm and hopefully clips get played at dinner tonight

© 2010 Viocorp International Pty Ltd. All rights reserved.

Introductions

Introductions

Facts and stats about online video

About Viocorp

Aims for the day

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Nick Bolton, Media and Entertainment Manager

M: 0412 101726

E: nick.bolton@viocorp.com

T: @nickybee99

W: www.nickbolton.com.au

Viocorp, Sydney, Melbourne, Singapore

T: 02 8007 6200

W: www.viocorp.com

F: www.facebook.com/viocorp

T: @viocorp

Viocorp

© 2010 Viocorp International Pty Ltd. All rights reserved.

Facts and stats about online video

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© 2010 Viocorp International Pty Ltd. All rights reserved. 7

© 2010 Viocorp International Pty Ltd. All rights reserved. 8

© 2010 Viocorp International Pty Ltd. All rights reserved.

Case study: AGL Green screen videos

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© 2010 Viocorp International Pty Ltd. All rights reserved.

Pre Production๏Brainstorm

• Ideas / Themes / Concepts in line with

• Messaging and Objectives

• Creative execution

๏Script and storyboard

๏Locations

๏Cast

• Talent: Casting, Auditions

๏Crew

• DOP / Director / Gaffer / First AD / Sound / Lighting / Make Up / Wardobe

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© 2010 Viocorp International Pty Ltd. All rights reserved.

Pre Production

๏Paperwork

• Call sheet

• Shot list

• Gear checklist

• Talent release forms

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© 2010 Viocorp International Pty Ltd. All rights reserved.

Case study: AGL – Concepts

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© 2010 Viocorp International Pty Ltd. All rights reserved.

Case study: AGL – Storyboards

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© 2010 Viocorp International Pty Ltd. All rights reserved.

Case study: AGL – Call sheet

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© 2010 Viocorp International Pty Ltd. All rights reserved.

Case study: AGL – Talent Release Form

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© 2010 Viocorp International Pty Ltd. All rights reserved.

Production

๏Camera

• Lens / Style of shot

๏Lighting

• White balance

๏Audio

๏Continuity

๏Safety

๏Follow the shot list

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© 2010 Viocorp International Pty Ltd. All rights reserved.

Cameras - DIY

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Consumer – Canon 5D

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Consumer – Canon 5D

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© 2010 Viocorp International Pty Ltd. All rights reserved.

Professional Cameras low budget

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© 2010 Viocorp International Pty Ltd. All rights reserved.

HD – Red camera

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© 2010 Viocorp International Pty Ltd. All rights reserved.

Broadcast

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Audio – lapel

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Audio – handheld

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© 2010 Viocorp International Pty Ltd. All rights reserved.

Audio – boom

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© 2010 Viocorp International Pty Ltd. All rights reserved.

Post Production

๏Management:

• Project Settings in your Post Production Software ie Pixels, Data rates etc

• Log all of your footage eg shot lists

• Import into your editing software and label in an order that makes sense to you

• Title, description, metadata

๏BACK IT UP – usually in 3 places (local, hard drive and hard drive offsite

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© 2010 Viocorp International Pty Ltd. All rights reserved.

The clapper!

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© 2010 Viocorp International Pty Ltd. All rights reserved.

Post Production

๏ Assembling Footage

• Rough cut

• Fine cutting: adding effects/transitions etc

• Lower thirds: credits, text, logos, stock photos

• Fix audio and add soundtrack

• Apply ‘grade’

๏ Approvals

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© 2010 Viocorp International Pty Ltd. All rights reserved.

Grading

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© 2010 Viocorp International Pty Ltd. All rights reserved.

After effects

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© 2010 Viocorp International Pty Ltd. All rights reserved.

Icons

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© 2010 Viocorp International Pty Ltd. All rights reserved.

Lower thirds

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© 2010 Viocorp International Pty Ltd. All rights reserved.

Publishing

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๏ Web

๏ Mobile

๏ Browser

๏ Download

๏ Security

© 2010 Viocorp International Pty Ltd. All rights reserved.

Teams

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๏ Nick’s team

๏Vicki

๏Danielle

๏Papa

๏Barbara

๏ Chris’s team

๏ Markus

๏ Pradeep

๏ Helen

© 2010 Viocorp International Pty Ltd. All rights reserved.

2010 example

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© 2010 Viocorp International Pty Ltd. All rights reserved.

The Brief

Ad-Tech Director

Mark Abay is getting married soon

Create a short clip congratulating Mark,

free to offer advice, tips, etc!

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