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NOVEMBER 2019
OUR DELICATE TONERS FOR HIGH LEVEL BLONDES
New Level 10 Shades EQ shades
DID YOU GET YOUR HOLIDAY DUOS YET?Win more this year with holiday!
HOLIDAYS CASES OF BREWS Send your clients home with a 3-pack of Brews this holiday season
NEW THICKENING SHAMPOO Tackling the #1 mens hair concern: hair loss and hair thinning
LET'S GET DIGITAL The interactive digital dealsheet is here!
SEE THE LIGHT WITH REDKEN Receive up to 25% off your favorite Redken lighteners.
THE DIRECTOR’S CUT By Terry Ritcey, National Education Director
5TH
NEW ON
ARE YOU #REDKENREADY FOR...OUR BEST TONERS FOR HIGH LEVEL BLONDESNEW LEVEL 10 SHADES EQ SHADES
#GLOSSITUP
#GLOSSITUP
#SHADESEQ
#SHADESEQ
#GLOSSITUP
#GLOSSITUP
#SHADESEQ
#GLOSSITUP
#GLOSSITUP
DID YOU KNOW?Your blonde clients represent 50% your salon revenue* WHAT THEY WANT? Their No.1 desired color effect: “Subtly lightens my natural color”* THE REDKEN ANSWER THAT YOU HAVE BEEN WAITING FOR New Shades EQ Gloss level 10 shades! Level 10 provides on level, true-to-tone results without the need to dilute an existing 09 level shade, or worry that your gloss formula will be darker than the desired end result. NEW 010N Delicate Natural and 010VV Lavender Ice, powered by two of our star Shades EQ families, Natural (N) and Violet (V).
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N-T
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N = NATURALBLUE/VIOLET REFLECT. Provides balanced, neutral results
MEET THE NEW LEVEL 10 SHADES:
09N
Café au Lait
08N
MojaveMirage
07N
Walnut
05N
Chicory
04N
Espresso
03N
Moroccan Sand
06N
010N
NEW!Delicate Natural
ALSO INTRODUCTING A NEW SHADE FAMILY—VIOLET VIOLET!VV = VIOLET VIOLETDOUBLE VIOLET REFLECT.Diminishes yellow undertones while providing a soft violet tone
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ND 010VV
NEW!Lavender
Ice
SHADES EQ GETS A NEW LEVEL FOR THE 1ST TIME IN 40 YEARS
OUR DELICATE TONERS FORHIGH LEVEL BLONDESNEW LEVEL 10 SHADES EQ SHADES
*U&A Haircolor tracker 2015
N.1: TRUE TO TONE RESULTS, NO GUESS WORK Calibrated depositing provides true-to-tone results at a level 10 without the need to dilute an existing 09 level shade, or worry that your end result might appear deeper than originally desired.
OFFER 1: A TOAST TO SHADES EQPURCHASE 3 SHADES EQ GLOSS 010VV 60ML 3 SHADES EQ GLOSS 010N 60ML MIX & MATCH 24 SHADES EQ
RECEIVE 1 COLOR EXTEND BLONDAGE SHAMPOO LITRE 1 COLOR EXTEND BLONDAGE CONDITIONER LITRE
PLV 1 SHADES EQ LEVEL 10 SWATCH PAGE 1 LEVEL 10 BLONDE ESSENTIALS GUIDE
3 REASONS TO LOVE LEVEL 10S
N.2: HIGH LEVEL BLONDE TONING 010N is best for neutral, creamy blonde toning while 010VV is best for cool, icy blonde toning with violet reflect.
N.3: CREATIVE TONINGUse the level 10 shades alone for full reflect strength or mix with other Shades EQ Gloss shades for the ultimate custom toning palette.
SALON VALUE:
SALON PRICE
FREE
Mix 010N and 010VV with your other favorite Shades EQ Gloss shades.
TRADITIONAL DILUTION SOLUTION FOR HIGH LEVEL BLONDE TONING:
Achieve on–level, true–to–tone results at a level 10 without the need for dilution with Shades EQ Gloss 000 Crystal Clear.
+
09N + 010N09V + 010VV 07P + 010VV 08T + 010VV010N + 010VV 09GI + 010VV 08VB + 010N 09NA + 010N
USING THE NEW SHADES EQ LEVEL 10 SHADES:
09V
GET CREATIVE WITH BESPOKE BLONDE COMBINATIONS:
Clear
+
09N Clear 09N + Clear
09V + Clear 010N
Delicate Natural
010VV
lavender IceStarting Level: 10
DID YOU GET YOUR HOLIDAYS DUOS YET?MERCHANDISE THEM ON SHELVES
HOLIDAYS CONTEST JOURNEY
CONSUMER PURCHASES THEIR HOLIDAY PRESCRIPTION.
STYLIST WRITES THEIR NAME AT THE BACK OF THE BOX.
CONSUMER HEADS TO WWW.CONTEST.REDKEN.CA TO FILL IN THE INFORMATION
WITH THEIR UNIQUE PROMO CODE
THE STYLIST THAT PRESCRIBES THE MOST DUOS IN THEIR REGION WILL WIN
2 TICKETS TO FUSION 2020, TRAVEL AND HOTEL PAID FOR BY REDKEN!
STYLIST PRIZE CONSUMER PRIZEA CHANCE TO WIN $100 VALUE OF KIEHL'S BEAUTY PRODUCTS WHEN ENTERING THE CONTEST
ONLINE!
XXXX
Put 4 boxes side by side to create a full New York City skyline story on shelf!
WIN MORE THIS YEAR WITH HOLIDAYS!
CLASSICPRESCRIPTIONS 1 ALL SOFT SHAMPOO & CONDITIONER DUO
1 EXTREME SHAMPOO & CONDITIONER DUO
1 COLOR EXTEND SHAMPOO & CONDITIONER DUO
SALON PRICE
PREMIUMPRESCRIPTIONS 1 ALL SOFT MEGA SHAMPOO & CONDITIONER DUO
1 COLOR EXTEND BLONDAGE SHAMPOO & CONDITIONER DUO
1 COLOR EXTEND GRAYDIANT SHAMPOO & CONDITIONER DUO
1 COLOR EXTEND MAGNETICS SHAMPOO & CONDITIONER DUO
SALON PRICE
NATURALPRESCRIPTIONS 1 ALL SOFT NATURE + SCIENCE SHAMPOO & CONDITIONER DUO
1 EXTREME NATURE + SCIENCE SHAMPOO & CONDITIONER DUO
1 COLOR EXTEND NATURE + SCIENCE SHAMPOO & CONDITIONER DUO
SALON PRICE
STYLINGPRESCRIPTIONS
VOLUME 1 GUTS 10 10.58oz
SALON PRICE
HEAT 1 IRON SHAPE 11 8.5oz
SALON PRICE
DRY 1 TRIPLE DRY 15 8.5oz
MSRP: $31.65
SALON PRICE
CONTROL 1 TRIPLE TAKE 32 9oz
SALON PRICE
PURE 1 TRIPLE PURE 32 9.1oz
SALON PRICE
EXTEND 1 PILLOW PROOF BLOW DRY TWO DAY EXTENDER
3.4oz
SALON PRICE
ALL STYLING BOXES COME WITH REDKEN LIMITED
EDITION SOCKS VALUE OF
SUGGESTED RETAIL PRICE
SUGGESTED RETAIL PRICE
SUGGESTED RETAIL PRICE
100% POST-CONSUMER RECYCLED CARTON.100% RECYCLABLE.
NEW!NEW!
HOLIDAY CASES OF BREWS
SEND YOUR CLIENTS HOME WITH A 3-PACK OF BREWS THIS HOLIDAY SEASON.
JUST BECAUSE IT’S THE HOLIDAYS, DOESN’T MEAN YOU SHOULD GIVE UP ON YOUR LOOK.
PROFESSIONAL MENS GROOMING ROUTINES MADE EASY
PROFESSIONAL MENS GROOMING ROUTINES
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NYC CRAFTED. BARBER INSPIRED
SAVE 37%
SALON PRICE
1 REDKEN BREWS WORK HARD PASTE 1 REDKEN BREWS DAILY SHAMPOO TRAVEL: DAILY CONDITIONER
MORNING ROUTINE ESSENTIALS
SAVE 33%
SALON PRICE
1 REDKEN BREWS OUTPLAY POMADE 1 REDKEN BREWS MINT SHAMPOO TRAVEL: SHAVE CREAM
FEEL REFRESHED ROUTINE ESSENTIALS
SAVE 35%
SALON PRICE
1 REDKEN BREWS MANEUVER 1 REDKEN BREWS 3 IN 1 SHAMPOO TRAVEL: WORK HARD
POST-GYM ROUTINE ESSENTIALS
SAVE 35%
SALON PRICE
1 REDKEN BREWS THICKENING POMADE 1 NEW REDKEN BREWS THICKENING SHAMPOO TRAVEL: HAIRSPRAY
HAIR BOOSTING ROUTINE ESSENTIALS ALL NEW BREWS
HOLIDAY PACKS AT:
ONLY
ALL BREWS PACKS COME WITH A BONUS TRAVEL BUDDY INSIDE
• Improves the appearance of advanced thinning hair• Invigorating ginger/mint fragrance• Strengthens hair fiber to prevent breakage.
Source(s): The Men’s Opportunity –Men’s Grooming CMI 2017
SHELF TALKER
OFFER: THE PLOT THICKENSPURCHASE: 4 THICKENING SHAMPOO 300ml
RECEIVE: 1 THICKENING SHAMPOO 1L 1 SHELF TALKER
SAVE 31%
SALON PRICE
FINISH THE YEAR OFF STRONG BY TACKLING THE BIGGEST PROBLEM MEN FACE WHEN IT COMES TO THEIR HAIR.
All rights reserved. 2019
Gently cleanses, strengthens, nourishes the scalp and thickens existing hair to instantly create the look and feel of fullness and density
THICKENING SHAMPOOFOR THICKER, FULLER-LOOKING HAIR, INSTANTLY
NEW THICKENING SHAMPOO#1 MENS HAIR CONCERN HAIR LOSS AND HAIR THINNING Formulated to improve the appearance of thinning and thin hair. Gently cleanses and strengthens the hair while stimulating and nourishing the scalp.
NEW ON TAP
SCAN QR CODE AND SIGN UP TO RECEIVE YOUR DEALSHEET BY EMAIL
LET’S GET DIGITALTHE INTERACTIVE DIGITAL DEALSHEET IS HERE!
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SEE THE LIGHT WITH REDKENRECEIVE UP TO 25% OFF YOUR FAVORITE REDKEN LIGHTENERS.LIGHTEN UP YOUR CLIENTS' HAIRCOLOR WITH THE COMPLETE LIGHTENING LINE, AND GET THEBEST BLONDES WITH THE ICONIC REDKEN SHADES EQ!
FLASH LIFT MAXIMUM POWER LIGHTENING POWDER
BLONDE ICING CONDITIONING CREAM LIGHTENER
FREE HAND CREAMY LIGHTENER FOR OPEN AIR TECHNIQUES
BLUE OIL LIGHTENING SYSTEM
BLONDE DIMENSIONS DUST-FREE CONDITIONING LIGHTENER
The lightener of choice whenspeed and lift are priorities.Creamy formula with highadherence providesprecise application.
Customized mixing ratios allow for any preferred consistency. Protects the hair’s lipidic layer for silky conditioning.
The perfect solution for allbalayage techniques. Thepaste-like consistency witha dry outer shell and moistinterior ensures continuous lift that never dries out or flakes when processing.
Ideal for on-scalp applications. Flexibility in mixing allows for various textures and customizedlift to create precise results.
Our most conditioning lightener. Provides balanced lift for on or off-scalp applications. A must forevery corrective situation.
SAVE 25% SALON VALUE:
SALON PRICE SAVE 20% SALON VALUE:
SALON PRICE SAVE 20% SALON VALUE:
SALON PRICE
SAVE 20% SALON VALUE:
SALON PRICE SAVE 20% SALON VALUE:
SALON PRICE
NEW FLASH LIFT BONDER INSIDE New Flash Lift Bonder Inside is a lightening powder that also has bonder built-in, helping you protect bonds to keep fibers strong while lifting up to 8 levels. Experience amazing, predictable blonding performance, and easy measuring with our new specially-designed packaging with built-in measuring cap.
BUY ONE GET THE SECOND ONE AT 50%
SAVE 25% SALON VALUE:
SALON PRICE
NEW SHADES EQ GLOSS LEVEL 010 SHADES
WHAT ARE THE NEW SHADES EQ GLOSS LEVEL 010 SHADES? DELICATE NATURAL & LAVENDER ICE The two (2) new Shades EQ Gloss Level 010 shades have specially calibrated deposit to give on-level, true-to-tone results at a level 010. They are the perfect option to neutralize, customize, and perfect tones on the highest level blondes. 010N Delicate Natural is an ideal choice for clients who want a balanced, creamy blonde result. 010VV Lavender Ice is perfect for neutralizing any unwanted yellow undertones while providing an icy end result with a slightly violet reflect.
WHAT IS THE BACKGROUND OF THE NEW LEVEL 010 SHADES?The background of the Level 10 shades are as follows: 010N – brown to tan background + blue/violet reflect 010VV – no background + violet/violet reflect
WHAT ARE THE NEW LEVEL 010 SHADES BEST FOR? The level 010VV shade is best for neutralizing unwanted undertones exposed during the lightening process and customizing hair’s tone for maximum personalization on your highest level blonde clients. 010N add's neutral, blondereflect for a creamy blonde result. In addition to using each new shade on its own, they can also be intermixed* with other Shades EQ Gloss shades for endless customizations.
*Can be intermixed with all shades with the exception of those that contain Carmin’R or R5 dyes.
HAPPY COLORING,
BY TERRY RITCEY, NATIONAL EDUCATION DIRECTOR
THE DIRECTOR’S CUT
010VVLAVENDER ICE
DELICATE NATURAL
010N
WHAT’S NEW WITH SHADES EQ GLOSS?With the NEW Shades EQ Gloss Level 010 shades we have the ability to expand our current toning solutions. Through extensive social listening we determined that stylists are looking for a go-to toning option for their highest level blonde clients without the need to dilute an existing 09 level shade or worry that their gloss formula will be darker than the desired end result.
SALON PRICE LIST EFFECTIVE NOVEMBER 1ST, 2019
HAIRCOLORCHROMATICS ULTRA RICH prismatic permanent colorCHROMATICS BEYOND COVER prismatic permanent colorCHROMATICS prismatic permanent colorCITY BEATSCITY BEATS COLOR REMOVERCOLOR FUSION advanced performance color creamCOLOR FUSION COVER FUSIONCOLOR FUSION HI FUSIONCOLOR FUSION EXTRA LIFTNEW COLOR FUSION SUPER GLOWNEW COLOR GELS LACQUERS high saturation permanent liquid haircolorSHADES EQ GLOSSCOLOR KICKERSHADES EQ crystal clear
COLOR THICKENERCOLOR STAIN ERASERHDRESOLUTION low lift alkaline color
Carmin’R ShadesULTRA RICH (6.66 & 5.62) CHROMATICS (4.62 & 6.62) COLOR FUSION (3RV, 5RV, 6RV, & 8RV) SHADES EQ GLOSS (05RV & 07RV)
Developers & LightenersCHROMATICS Oil in Cream Developer 10, 20, 30 volumeCREAM PRO-OXIDE 10, 20, 30, 40 volumeSHADES EQ processing solutionSHADES EQ processing solution for precision applicationHDRESOLUTION Developing lotion 6, 15 volume
Blonde Idol Color & LightenersFREE HAND LIGHTENER for open air techniquesHIGH LIFT haircolor conditioning cream haircolorBASE BREAKERS low lift lightenerBLUE OIL LIGHTENING SYSTEM extra conditioning oil booster + blue powder activatorFLASH LIFT maximum power lightening powder
NEW FLASH LIFT BONDER INSIDE lightener powder with built-in bonding additiveBLONDE ICING lightenerBLONDE ICING developer 20, 30, 40 volumeBLONDE DIMENSIONS dust-free conditioning lightenerPH-BONDER intro kitPH-BONDER sample kitPH-BONDER #2 fiber restorative pre-wash concentratePH-BONDER post-service perfector
HAIRCARENEW Nature + Science
NEW NATURE + SCIENCE ALL SOFT shampoo
NEW NATURE + SCIENCE ALL SOFT conditioner
NEW NATURE + SCIENCE COLOR EXTEND shampoo
NEW NATURE + SCIENCE COLOR EXTEND conditioner
NEW NATURE + SCIENCE EXTREME shampoo
NEW NATURE + SCIENCE EXTREME conditioner
All SoftALL SOFT shampoo
ALL SOFT conditioner
ALL SOFT mega maskALL SOFT heavy cream super treatmentALL SOFT ARGAN-6 multi-care oil for dry/brittle hair*
All Soft MegaALL SOFT MEGA shampoo
ALL SOFT MEGA conditioner
ALL SOFT MEGA mega maskALL SOFT MEGA Hydramelt
ALL SOFT MEGA Recovery Tissue Mask Cap
CerafillDEFY shampoo normal to thin hair
DEFY conditioner normal to thin hair
RETALIATE shampoo advanced thinning hair
RETALIATE conditioner advanced thinning hair
RETALIATE dense FX hair diameter thickening treatmentRETALIATE texture Effect hair & scalp refresher
Clean ManiacCLEAN MANIAC shampoo
CLEAN MANIAC conditioner
CLEAN MANIAC hair cleansing creamCLEAN MANIAC preart
Color ExtendCOLOR EXTEND shampoo
COLOR EXTEND conditioner
Color Extend BlondageCOLOR EXTEND BLONDAGE shampoo
COLOR EXTEND BLONDAGE conditioner
NEW COLOR EXTEND BLONDAGE anti brass mask Color Extend Graydiant
NEW COLOR EXTEND GRAYDIANT shampoo
NEW COLOR EXTEND GRAYDIANT conditioner
Color Extend MagneticsCOLOR EXTEND MAGNETICS shampoo
COLOR EXTEND MAGNETICS conditioner
COLOR EXTEND MAGNETICS mega maskNEW COLOR EXTEND VINEGAR RINSECurvaceous
CURVACEOUS shampoo
CURVACEOUS no foam shampooCURVACEOUS conditioner
CURVACEOUS ccc sprayCURVACEOUS curl refinerCURVACEOUS spiral lockCURVACEOUS full swirlCURVACEOUS ringletCURVACEOUS wind up
ExtremeEXTREME shampoo
EXTREME conditioner
EXTREME mega maskEXTREME LENGTH primer
EXTREME LENGTH sealerEXTREME extreme cat protein reconstructing treatmentEXTREME anti-snap leave-in treatmentNEW EXTREME PLAY SAFE 450°F
Frizz DismissNEW FRIZZ DISMISS shampoo
NEW FRIZZ DISMISS conditioner
NEW FRIZZ DISMISS smoothing maskNEW FRIZZ DISMISS anti-static oil mistNEW FRIZZ DISMISS instant deflate serumNEW FRIZZ DISMISS leave in smoothing cream
HeatcureHEATCURE Professional Treatment HEATCURE Intense Self-Heating Mask Pack
One UnitedONE UNITED multi-benefit treatmentONE UNITED multi-benefit treatment
Scalp ScienceDandruff shampooSoothing Care shampoo
VolumeHIGH RISE shampoo
HIGH RISE conditioner
HIGH RISE duo volumizer
REDKEN CHEMISTRYVOLUME shot phase , COLOR EXTEND shot phase, ALL SOFT shot phase, EXTREME shot phasePHIX PHASE 3.5, 5.5
STYLINGDRY TEXTURE COLLECTION
NEW TRIPLE DRY 15NEW DRY SHAMPOO POWDER 02 with charcoalNEW DRY SHAMPOO PASTE 05 1/2 dry shampoo, 1/2 styling paste
Blow DryPillow Proof Blow Dry Express PrimerPillow Proof Blow Dry Express Treatment Primer CreamPillow Proof Blow Dry 2 Day Extender Clear
NO BLOW DRY COLLECTIONNBD airy cream fine hairNBD just right cream med hairNBD bossy cream coarse
VolumizeTHICKENING LOTION 06 body builderAERATE 08 bodifying cream-mousseFULL FRAME 07 protective volumizing mousseGUTS 10 volume boosting spray mousseSTAY HIGH 18 mousse
TexturizeREWIND 06 pliable styling pasteFASHION WAVES 07 texturizing sea sprayROUGH PASTE 12 working materialHARDWEAR 16 super strong sculpting gelROUGH CLAY 20 matte texturizerPOWDER GRIP 03 mattifying hair powder
ShineSHINE FLASH 02 glistening mist
SmoothVELVET GELATINE 07 cushioning blow-dry gelALIGN 12 ultra-straight balm
Heat StylingFABRICATE 03 heat-active texturizerSATINWEAR 04 thermal smoothing blow-dry lotionIRON SHAPE 11 thermal holding sprayHOT SETS 22 thermal setting mist
HairspraysNEW TRIPLE PURE 32 extreme high-hold hairsprayTRIPLE TAKE 32 extreme high-hold hairsprayCONTROL ADDICT 28 high-hold hairsprayFASHION WORK 12 versatile working sprayQUICK DRY 18 instant finishing sprayFORCEFUL 23 super strength finishing sprayQUICK TEASE 15 backcombing finishing sprayWAX BLAST 10 high impact finishing sprayWINDBLOWN 05 dry finishing spray to hold a full windswept effect
REDKEN BREWSTM
HaircareDAILY SHAMPOO, MINT SHAMPOO, EXTRA CLEAN SHAMPOO
DAILY CONDITIONER, SILVER SHAMPOO, 3 IN 1
StylingGET GROOMED finishing cream STAND TOUGH extreme gelGRIP TIGHT holding gel WAX pomade DISHEVEL fiber creamMANEUVER cream pomadeOUTPLAY texture pomadeCLAY pomadeWORK HARD molding paste HAIRSPRAYEXTRA CLEAN gel THICKENING pomade
SkincareAFTER-SHAVE BALM suitable for sensitive skin SHAVE CREAM suitable for sensitive skin BEARD AND SKIN OIL grooming softness CLEANSING BAR pH balanced
HaircolorCOLOR CAMO Light Ash, Light Natural, Medium Ash, Medium Natural, Dark Ash, Dark Natural, Black Natural, Black Ash, Darkest Natural, Darkest Ash
TEXTUREAcid Waves Creative
CURL – normal/fine/limpINNER SECRET
Alkaline WavesVECTOR PLUS – normal/extra body
Permanent Curl ReducerSHAPE CONTROL reducer – normal/resistant/sensitizedSHAPE CONTROL neutralizer – smoothing
TRAVEL RETAILShampoo
EXTREME, ALL SOFT, COLOR EXTEND MAGNETICS Conditioner
EXTREME, ALL SOFT, COLOR EXTEND MAGNETICS Haircare
EXTREME anti-snapALL SOFT heavy cream
StylingNBD airy cream fine hairNBD just right cream med hairNBD bossy cream coarseROUGH PASTE 12 working materialGUTS 10 volume boosting spray mousseIRON SHAPE 11 thermal holding spray
Hairspray & Pillow ProofQUICK DRY 18 instant finishing sprayFASHION WORK 12 versatile working sprayFORCEFUL 23 super strength finishing sprayWAX BLAST 10 high impact finishing sprayCONTROL ADDICT 28 high-hold hairsprayPillow Proof Blow Dry Express Treatment Primer CreamPillow Proof Blow Dry 2 Day Extender Clear
MINI FORMATS OF YOUR FAVORITE REDKEN HAIRCARE & STYLING PRODUCTS ARE AVAILABLE! ASK YOUR DSC TODAY WHILE QUANTITIES LAST!
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