paho experts food marketing to children
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8/2/2019 PAHO EXPERTS FOOD MARKETING TO CHILDREN
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Zemb``egfivlbg} azb` i _ig I`ezlmig Deihvd
Bzkigl~ivlbg Etpezv Mbg}uhvivlbg bg
vde @izcevlgk ba Abbf igf Gbg-Ihmbdbhlm Jeqezike
vb Mdlhfzeg lg vde I`ezlmi}
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ZEMB@@EGFIVLBG] AZB@ I _IG I@EZLMIG
DEIHVD BZKIGL^IVLBG ET_EZV MBG]UHVIVLBG
BG VDE @IZCEVLGK BA ABBF IGF
GBG-IHMBDBHLM JEQEZIKE] VB MDLHFZEG LG
VDE I@EZLMI]
]u}vilgijhe Feqehbp`egv igf Egqlzb`egvih Deihvd Izei $]FE,
_IG I@EZLMIG DEIHVD BZKIGL^IVLBG
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[BZHF DEIHVD BZKIGL^IVLBG
5:5 V{egv|-vdlzf ]vzeev( G'['
[i}dlgkvbg( F'M' :??=;( U']'I'
:?99
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_IDB DY Hljziz| Mivihbkulgk-lg-_ujhlmivlbg Fivi
_ig I`ezlmig Deihvd Bzkigl~ivlbg
Zemb``egfivlbg} zb` i _ig I`ezlmig Deihvd Bzkigl~ivlbg Etpezv Mbg}uhvivlbg bg vde @izcevlgk b
Abbf igf Gbg-Ihmbdbhlm Jeqezike} vb Mdlhfzeg lg vde I`ezlmi}
[i}dlgkvbg( F'M'> _IDB( :?99
L]JG>
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Mbgvegv}
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Jeqezike} vb Mdlhfzeg lg vde I`ezlmi}
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Zemb``egfivlbg} zb` i _ig I`ezlmig Deihvd Bzkigl~ivlbg Etpez v Mbg}uhvivlbg
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quhgezijhe vb vde lguegme b
ifqezvl}lgk( }b {e u}v pzbvemv
vde` j| viclgk }vzbgk igf
eemvlqe pujhlm deihvd imvlbg}' *
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8/2/2019 PAHO EXPERTS FOOD MARKETING TO CHILDREN
8/41@izcevlgk b Abbf igf Gbg-Ihmbdbhlm Jeqezike} vb Mdlhfzeg lg vde I`ez lmi}
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hlqe}'
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vde l`phe`egvivlbg b ge{( deihvd-}eg}lvlqe }vigfizf}
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Zemb``egfivlbg} zb` i _ig I`ezlmig Deihvd Bzkigl~ivlbg Etpez v Mbg}uhvivlbg
]u``iz| ba
Zemb``egfivlbg}
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8/2/2019 PAHO EXPERTS FOOD MARKETING TO CHILDREN
10/41@izcevlgk b Abbf igf Gbg-Ihmbdbhlm Jeqezike} vb Mdlhfzeg lg vde I`ez lmi}
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ze}pbg}ljlhlv| bz vde pzbme}}'
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b bbf} dlkd lg iv}( }ukiz}( bz }ihv( {lvd vde kbih b zefumlgk zl}c} vb
mdlhf deihvd'
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b vde ifqez}e l`pimv b bbf `izcevlgk bg mdlhfzeg'
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egvlv| ze}pbg}ljhe bz pbhlm| feqehbp`egv'
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igf bvdez phime} {deze mdlhfzeg kivdez igf }pegf vl`e'
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igf( lg `ei}uzef `efli( `izcevlgk lgvegfef bz ifuhv} juv qle{ef j|
mdlhfzeg'
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Zemb``egfivlbg} zb` i _ig I`ezlmig Deihvd Bzkigl~ivlbg Etpez v Mbg}uhvivlbg
Vde puzpb}e b vde zemb``egfivlbg}
l} vb kulfe ebzv} j| @e`jez ]vive} lg
fe}lkglgk ge{ igf"bz }vzegkvdeglgk
etl}vlgk pbhlmle} bg bbf `izcevlgk
mb``uglmivlbg} vb mdlhfzeg'
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8/2/2019 PAHO EXPERTS FOOD MARKETING TO CHILDREN
12/41@izcevlgk b Abbf igf Gbg-Ihmbdbhlm Jeqezike} vb Mdlhfzeg lg vde I`ez lmi}
Lg @i| :?9?( vde @e`jez ]vive} b vde [bzhf Deihvd
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vb Mdlhfzeg $[DB ]ev b Zemb``egfivlbg},'9Vde
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etl}vlgk pbhlmle} bg bbf izcevlgk mb``uglmivlbg} vb
mdlhfzeg'
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kegezih pzlgmlphe} vdiv zeyulze ifflvlbgih kulfigme
lg bzfez vb je ipphlef i} mbgmzeve pbhlmle} lg givlbgih
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@e`jez ]vive} }dbuhf mbbpezive lg feqehbplgk
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`izcevlgk' Abhhb{lgk vdl} zemb``egfivlbg( vde _ig
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vb feqehbp lv} zemb``egfivlbg}' Vde fl}mu}}lbg {i}
ji}ef bg i [bzclgk _ipez pzepizef bz vdl} puzpb}e':
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bqezqle{ b vde givuze( etvegv( igf eaemv} b bbf
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fe}mzlje} vde etl}vlgk pbhlm| egqlzbg`egv izbugf vde
{bzhf igf lg vde I`ezlmi}3 igf }u``izl~e} eqlfegme
b vde eaemv} b etl}vlgk pbhlmle} izbugf vde {bzhf'
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vde fbmu`egv pze}egv} 9= zemb``egfivlbg} bz vde
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zemb``egfivlbg l} ih}b pzbqlfef'
9' Lgvzbfumvlbg
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8/2/2019 PAHO EXPERTS FOOD MARKETING TO CHILDREN
13/41:
Zemb``egfivlbg} zb` i _ig I`ezlmig Deihvd Bzkigl~ivlbg Etpez v Mbg}uhvivlbg
:'9 Eqlfegme lg vde ze}eizmdhlvezivuze
Vde [DB ]ev b Zemb``egfivlbg} {i} feqehbpef bg
vde ji}l} b }vzbgk eqlfegme zb` }mlegvlm ze}eizmd
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@b}v b vdl} `izcevlgk l} bz bbf} {lvd i dlkd mbgvegv
b iv( }ukiz bz }ihv' Eqlfegme ih}b }db{} vdiv veheql}lbg
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Vde}e mbgmhu}lbg} {eze e}vijhl}def bg vde ji}l} b
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bz vde mbgmhu}lbg vdiv bbf `izcevlgk vb mdlhfzeg
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bhhb{lgk vbplm}>
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bbf}, ize fzi}vlmihh| buv b hlge {lvd fleviz|
zemb``egfivlbg} bz mdlhfzeg'
Vde givuze b bbf `izcevlgkmb``uglmivlbg}' Abbf `izcevlgkmb``uglmivlbg} vb mdlhfzeg ize zepevlvlqe igf
pezqi}lqe( bz`lgk i `inbz pizv b mdlhfzeg}
egqlzbg`egv}' Vdeze l} kzb{lgk eqlfegme vdiv
veheql}lbg ifqezvl}lgk( {dlhe ugyue}vlbgijh|
l`pbzvigv i} i bbf `izcevlgk vbbh( l} bgh|
bge pizv b ig lgmzei}lgkh| flqez}e izcevlgk
mb``uglmivlbg} `lt vdiv v|plmihh| bmu}e} bg
julhflgk jzigf} igf julhflgk zehivlbg}dlp}{lvd mbg}u`ez}' E}}egvlih vb vdl} pzbme}} l}
vde mbgvegv b vde mb``uglmivlbg} `e}}ike(
e}pemlihh| vde mzeivlqe }vzivekle} lv uvlhl~e}(
{dlmd ize fe}lkgef vb lgmzei}e vde pb{ez b
bbf `izcevlgk mb``uglmivlbg} vb lguegme
mdlhfzeg'
:' Jimckzbugf> Abbf @izcevlgk vb Mdlhfzeg i}i _ujhlm Deihvd _zbjhe` lg vde I`ezlmi}
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8/2/2019 PAHO EXPERTS FOOD MARKETING TO CHILDREN
14/41@izcevlgk b Abbf igf Gbg-Ihmbdbhlm Jeqezike} vb Mdlhfzeg lg vde I`ez lmi}
Vde eemv} b bbf ifqezvl}lgk bg mdlhfzeg}fleviz| pzeezegme}( jediqlbz}( igf deihvd'
Veheql}lbg ifqezvl}lgk l} vde `b}v {lfeh| u}ef
bz` b bbf `izcevlgk vb mdlhfzeg' ]vzbgk
eqlfegme hlgc} vdl} ifqezvl}lgk vb mdlhfzeg}
bbf cgb{hefke( pzeezegme}( puzmdi}e
zeyue}v}( igf mbg}u`pvlbg pivvezg}' Etpb}uze
vb veheql}lbg ifqezvl}lgk l} i}}bmlivef {lvdkzeivez pzeezegme} bz bbf} igf jeqezike}
dlkd lg iv}( }ukiz}( bz }ihv( igf {lvd lgmzei}ef
puzmdi}e zeyue}v} bz vde}e v|pe} b bbf}'
Lv l} hlce{l}e i}}bmlivef {lvd lgmzei}ef
mbg}u`pvlbg b }gimc} igf fzlgc} dlkd lg
}ukiz( mbg}u`pvlbg b guvzlegv-pbbz bbf}(
igf lgmzei}ef mihbzlm lgvice' Vde eaemv b
veheql}lbg ifqezvl}lgk l} lgfepegfegv b bvdez
imvbz} cgb{g vb lguegme fleviz| dijlv}
i`bgk mdlhfzeg( }umd i} ike igf pizegvih
lguegme}' Lv di} ig eaemv iv vde heqeh b jzigf}
$mdlhfzeg ize `bze hlceh| vb zeyue}v puzmdi}eb ig ifqezvl}ef }gimc jzigf, igf mivekbzle}
$mdlhfzeg ize `bze hlceh| vb zeyue}v puzmdi}e
b vde v|pe b }gimc ifqezvl}ef,' Vde}e ze}uhv}
zb` }vufle} b veheql}lbg ifqezvl}lgk ize hlceh|
vb ugfeze}vl`ive vde bqezihh eaemv b bbf
`izcevlgk mb``uglmivlbg} vb mdlhfzeg( klqeg
vde phuzihl}vlm igf lgvekzivef givuze b vde}e
mb``uglmivlbg}'
Vde ze}eizmd bg vde givuze igf etvegv b bbf `izcevlgk
mb``uglmivlbg} vb mdlhfzeg di} jeeg pzl`izlh|
mbgfumvef ilgh| lg dlkd-lgmb`e mbugvzle}( juv ih}b
lg `ig| bvdez mbugvzle}' Vde eqlfegme bg vde eaemv}
b bbf ifqezvl}lgk bg flev( lgflqlfuih pzeezegme} igf
bbf puzmdi}lgk feml}lbg} di} jeeg pzl`izlh| mbgfumvef
lg vde Uglvef ]vive}' Vdeze ize ih}b }vufle} zb` bqez :5
bvdez dlkd-lgmb`e mbugvzle}( lgmhuflgk Migifi' Ae{ez
}vufle} mb`e zb` hb{-lgmb`e igf `lffhe-lgmb`e
mbugvzle} $izbugf 9? mbugvzle}( i} b vde `b}v zemegv
}|}ve`ivlm zeqle{ lg :??
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8/2/2019 PAHO EXPERTS FOOD MARKETING TO CHILDREN
15/416
Zemb``egfivlbg} zb` i _ig I`ezlmig Deihvd Bzkigl~ivlbg Etpez v Mbg}uhvivlbg
@izcevlgk lg }mdbbh} l} i ce| vimvlm vdiv }bv fzlgc
mb`pigle} lg Hivlg I`ezlmi diqe u}ef vb ivvzimv
|bugk pebphe'=? Lg etmdigke bz fbgivlbg b
ze}buzme} vb }mdbbh}( mb`pigle} ifqezvl}e lg }mdbbh}
igf jzigf }mdbbh eyulp`egv igf imlhlvle}' ]bv
fzlgc mb`pigle} ih}b egkike lg pdlhigvdzbplm
imvlqlvle} lg }mdbbh}( lgmhuflgk vdb}e pzb`bvlgk
deihvd| hlqlgk $e'k'( @etlmb,' Ge{ vemdgbhbkle} ize lgmzei}lgkh| jelgk u}ef vb
`izcev bbf} vb mdlhfzeg lg vde I`ezlmi}' Gbg-
vziflvlbgih ifqezvl}lgk l} gb{ e`ezklgk lg }pime}
}umd i} mijhe veheql}lbg( pzlgvef efli( igf
ehemvzbglm `efli( i} {ehh i} vdzbukd vde u}e b ime-
vb-ime vemdglyue}' Ihh heiflgk bbf mb`pigle} diqe
{ej}lve} vdiv u}e ki`e} igf igl`ivlbg vb pzb`bve
pzbfumv} vb mdlhfzeg $e'k'( @etlmb,'=9 Mb`pigle}
ih}b pzb`bve vdelz pzbfumv} lg }mdbbh}( pizc}(
igf mhuj}( lg ezmdigfl}lgk( igf lg efumivlbgih
pzbkzi`}'
Vde eemv} b bbf `izcevlgk bg mdlhfzeg
_izegv} }i| vdiv ifqezvl}lgk egmbuzike} mdlhfzeg
vb `ice puzmdi}e zeyue}v} bz ifqezvl}ef jzigf}
$Izkegvlgi( Jzi~lh( @etlmb,'=:(== _izegv} ih}b }i| vdiv
veheql}lbg ifqezvl}lgk lguegme} vdelz puzmdi}lgk
dijlv} $Jzi~lh,(=6 i} fb mdlhfzeg $Jzi~lh,' =5
Ifqezvl}lgk lguegme} bbf-puzmdi}lgk jediqlbz
i`bgk mdlhfzeg $Mdlhe,'=1(=;
Bge }vuf| bugf vdiv veheql}lbg qle{lgk bz `bze
vdig v{b dbuz} i fi| l} i}}bmlivef {lvd lgmzei}ef
jbf| i}} lgfet $J@L, i`bgk jb|} $Jzi~lh,'=4
:': Muzzegv pbhlm| higf}mipe
:':'9 Khbjih bqezqle{
]lgme vde pi}}ike b vde [DB} Khbjih ]vzivek| bg Flev(
_d|}lmih Imvlqlv| igf Deihvd lg :??6( kbqezg`egv} igf
vde bbf igf ifqezvl}lgk lgfu}vzle} diqe feqehbpef
ig lgmzei}lgk gu`jez b pbhlmle} bg bbf izcevlgk vb
mdlhfzeg' Vde}e mig je }u``izl~ef i} bhhb{}>
]vivuvbz| zekuhivlbg }pemlam vb bbf `izcevlgk'Vb five( iv hei}v :1 kbqezg`egv} diqe `ife
etphlmlv }vive`egv} bg bbf `izcevlgk vb mdlhfzeg
lg }vzivek| fbmu`egv}' V{egv| diqe feqehbpef
bz ize feqehbplgk etphlmlv pbhlmle} lg vde bz` b
}vivuvbz| ei}uze}( bmlih kulfehlge}( bz ippzbqef
bz`} b }eh-zekuhivlbg'=< Abuz mbugvzle} diqe
feqehbpef }vivuvbz| zekuhivlbg} }pemlm vb bbf( vde
`b}v ze}vzlmvlqe jelgk vde Uglvef Clgkfb`( {deze
veheql}lbg ifqezvl}lgk igf }pbg}bz}dlp b bbf} dlkd
lg iv}( }ukiz}( bz }ihv l} jiggef bz mdlhfzeg ugfez
vde ike b 91' Lzehigf ze}vzlmv} vde u}e b mehejzlvle}
igf zeyulze} {izglgk}' Jzi~lh ih}b zeyulze}
{izglgk} $}ee jehb{,( igf Azigme zeyulze} vdiv
guvzlvlbgih e}}ike} immb pig| ihh ifqezvl}lgk'
Eheqeg mbugvzle} diqe feqehbpef ippzbqefbz`} b }eh-zekuhivlbg $l'e'( }eh-zekuhivlbg vdiv
di} jeeg feqehbpef lg mbhhijbzivlbg {lvd( bz
iv vde zeyue}v b( kbqezg`egv, bz diqe iv hei}v
egmbuzikef }eh-zekuhivlbg $l'e'( vde kbqezg`egv
di} `ife i pbhlm| }vive`egv }i|lgk lv iqbz} }eh-
zekuhivlbg( juv di} gbv jeeg flzemvh| lgqbhqef lg
vde feqehbp`egv b i mbfe,' Abz eti`phe( lg ]pilg(
vde kbqezg`egv {bzcef {lvd bbf igf ifqezvl}lgk
lgfu}vz| i}}bmlivlbg} vb feqehbp i }eh-zekuhivbz|
mbfe( {dlmd pzbqlfe} kegezih kulfigme bg bbf
ifqezvl}lgk vb mdlhfzeg igf ze}vzlmv} vde u}e b
mehejzlvle} igf pzbfumv phime`egv' V{b b vdembugvzle} {lvd }vivuvbz| zekuhivlbg ih}b diqe }b`e
bz` b ippzbqef }eh-zekuhivlbg'6?
Abbf lgfu}vz| phefke}'Vde `b}v zemegv pbhlmle}feqehbpef j| vde pzlqive }emvbz ize qbhugviz|
phefke} bg bbf `izcevlgk vb mdlhfzeg' Jev{eeg
:??5 igf :??
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8/2/2019 PAHO EXPERTS FOOD MARKETING TO CHILDREN
16/41@izcevlgk b Abbf igf Gbg-Ihmbdbhlm Jeqezike} vb Mdlhfzeg lg vde I`ez lmi}
phefke} lg vdiv vde| pzbqlfe kegezih kulfigme
bg vde mbgvegv b bbf ifqezvl}e`egv} $e'k'( vde|
}dbuhf gbv feplmv etme}}lqe mbg}u`pvlbg,
zivdez vdig imvuihh| ze}vzlmvlgk vde v|pe} b bbf}
`izcevef vb mdlhfzeg' Vde `b}v zemegv zeqle{( lg
:??1( lgflmivef vdiv }eh-zekuhivbz| bzkigl~ivlbg}
}ev up j| vde ifqezvl}lgk lgfu}vz| diqe feqehbpef
igf if`lgl}vez }umd kulfehlge} lg `bze vdig :=mbugvzle}'6:
:':': _bhlmle} lg vde I`ezlmi}
Ihvdbukd `b}v b vde imvlqlv| fe}mzljef ijbqe di}
viceg phime lg Euzbpeig mbugvzle}( vdeze diqe ih}b jeeg
feqehbp`egv} lg Hivlg I`ezlmi igf Gbzvd I`ezlmi'
Igget : hl}v} vde kbqezg`egv- igf lgfu}vz|-hef pbhlmle}
lg phime lg vde Zeklbg' [lvd zekizf vb kbqezg`egv-
hef ippzbimde}( Jzi~lh l} vde b}v ifqigmef lg Hivlg
I`ezlmi' Lv di} i zekuhivlbg lg phime zeyulzlgk vdiv
{izglgk} immb`pig| ifqezvl}e`egv} bz bbf} dlkd lg
iv}( }ukiz}( bz }ihv( ihvdbukd vdl} l} gbv jelgk ipphlef
j| vde `e`jez} b vde heiflgk bbf lgfu}vz| vzife
i}}bmlivlbg $IJLI,'6= Vdbukd vde zekuhivlbg bg {izglgk}
`ice} Jzi~lh vde `b}v ifqigmef lg pbhlm| vez`}( lv l} i
`umd-zefumef qez}lbg b i `bze mb`pzedeg}lqe fziv
zekuhivlbg {dlmd {buhf diqe pzbdljlvef ihh bz`} b
`izcevlgk mb``uglmivlbg} vb mdlhfzeg' Vdl} zekuhivlbg
{i} geqez pujhl}def'
Vdeze di} ih}b jeeg imvlbg lg Mdlhe( Mbhb`jli( igf
@etlmb' Lg Mdlhe( i fziv jlhh di} jeeg pzbpb}ef {dlmd
{buhf ze}vzlmv ifqezvl}lgk vb mdlhfzeg |bugkez vdig 96
|eiz} b ike' Lg Mbhb`jli( i hi{ pi}}ef lg :??< }vive}
vdiv ig egvlv| {lhh je }ev up vb `bglvbz ifqezvl}lgk vb
mdlhfzeg( {dlhe lg @etlmb( vde ]egive zemegvh| ippzbqef
ig i`egf`egv vb vde Kegezih Deihvd Mbfe }vivlgk vdiv
vde mbgvegv b ifqezvl}e`egv} }dbuhf gbv egmbuzike
ugdeihvd| eivlgk dijlv}'
[lvd ze}pemv vb qbhugviz| imvlbg j| vde bbf lgfu}vz|(
phefke} diqe jeeg lg phime lg Migifi igf vde Uglvef
]vive} }lgme :??;:??4 igf diqe etpigfef vb mbqez
i kzeiv gu`jez b `efli mdiggeh} igf `izcevlgkvemdglyue}' Lg vde Uglvef ]vive}( vde Aefezih Vzife
Mb``l}}lbg $AVM, di} jeeg kegezihh| }uppbzvlqe b vde
U] bbf lgfu}vz|} }eh-zekuhivbz| phefke( juv lv di} ih}b
zeyue}vef vdiv vde phefke je ife bze }mlegme-ji}ef
igf mbg}l}vegv' Lg :??
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8/2/2019 PAHO EXPERTS FOOD MARKETING TO CHILDREN
17/411
Zemb``egfivlbg} zb` i _ig I`ezlmig Deihvd Bzkigl~ivlbg Etpez v Mbg}uhvivlbg
{lvd vde bbf lgfu}vz| phefke} lg Iu}vzihli( Migifi(
Euzbpe( igf vde Uglvef ]vive} di} jeeg bugf vb je
izbugf etpb}uze vb
ifqezvl}e`egv} j| }lkgivbzle} b bbf lgfu}vz| phefke}(
igf etpb}uze vb ihh bbf ifqezvl}lgk'
[lvd ze}pemv vb ifqezvl}lgk j| phefke }lkgivbzle}( vde
Euzbpeig Uglbg $EU, _hefke di} jeeg eqihuivef v{lme
j| i `izcev ze}eizmd ikegm|' Vde zepbzv e}vl`ivef
vdiv mdlhfzeg} etpb}uze $`ei}uzef i} l`pimv}, vb
ifqezvl}e`egv} j| phefke `e`jez} bz bbf} mbqezef
j| vde ze}vzlmvlbg} fuzlgk mdlhfzeg} pzbkzi``lgk
femhlgef j| 4=% jev{eeg :??5 igf :?9?'6; Vdeze
{i} ih}b i =1% femhlge lg mdlhfzeg} etpb}uze vb
ifqezvl}e`egv} bz ihh bbf pzbfumv} fuzlgk ihh ilzvl`e'
Vde zepbzv bgh| lgmhufef vde 99 }lkgivbzle} b vde EU
_hefke( igf vdezebze lv flf gbv `ei}uze {devdez vdeze
{i} i femhlge lg ihh bbf ifqezvl}lgk j| ihh mb`pigle}' 64
]eqezih }vufle} }ukke}v vdiv eqihuivlgk vde l`pimv b
pbhlmle} bg etpb}uze jemb`e} bze mb`phet {deg ihh
bbf ifqezvl}lgk j| ihh bbf mb`pigle} l} mbg}lfezef' Ig
eqihuivlbg j| imife`lm ze}eizmdez} b vde bbf lgfu}vz|phefke lg Iu}vzihli bugf vdiv {dlhe ifqezvl}lgk j| vde
mb`pigle} vdiv pizvlmlpivef lg vde phefke dif femhlgef(
vde hizke}v pzbpbzvlbg b vdelz ifqezvl}lgk {i} }vlhh bz
ugdeihvd| bbf}( {dlhe ifqezvl}lgk b ugdeihvd| bbf}
j| gbg-`e`jez} dif lgmzei}ef' I} i ze}uhv( vdeze {i}
gb gev femhlge lg ugdeihvd| bbf ifqezvl}lgk'6< I }vuf|
j| \ihe Uglqez}lv| ze}eizmdez} bugf vdiv vde yuigvlv|
b ifqezvl}lgk j| i}v bbf mb`pigle} vdiv dif }lkgef
vde bbf lgfu}vz| phefke lg vde Uglvef ]vive} imvuihh|
lgmzei}ef ivez vde| }lkgef vde phefke' Ihvdbukd vde
mb`pigle} {eze mb`phligv( lg vdiv vde }pemlm bbf}
{eze pez`lvvef ugfez vde mb`pig|-}pemlm mzlvezli(vde}e bbf} {eze }vlhh nufkef vb je ugdeihvd| j|
lgfepegfegv }mlegvlm }vigfizf}' 5?
I }vuf| eqihuivlgk vde eaemv} b vde kbqezg`egv jig
lg Yuejem ih}b dif mb`phet gflgk}' Lv mb`pizef
mdlhfzeg lg Yuejem {lvd mdlhfzeg lg vde gelkdjbzlgk
pzbqlgme b Bgvizlb igf bugf vdiv vde Yuejem
mdlhfzeg {eze etpb}ef vb he}} vdig dih i} `ig| bbf
ifqezvl}e`egv} vizkevef flzemvh| iv vde`' Vde| ih}b }i{
e{ez ifqezvl}e`egv} bqezihh bz migf| igf }gimc}' Juv
{deg ihh bbf ifqezvl}e`egv} {eze lgmhufefvdiv l}(
ihh vde bbf ifqezvl}e`egv} vde| }i{( gbv nu}v vde bge}
vizkevef flzemvh| iv vde`vdeze {i} gb flaezegme
jev{eeg vde v{b pzbqlgme}' 59
Lg vde Uglvef Clgkfb`( vdeze di} jeeg i mheiz femhlge
lg etpb}uze }lgme vde jig bg ifqezvl}lgk vb mdlhfzeg
|bugkez vdig 91 |eiz} b ike' Ivez vde ze}vzlmvlbg(
mdlhfzeg }i{ ijbuv =;% he}} ifqezvl}lgk bz bbf} dlkd
lg iv}( }ukiz}( bz }ihv' Vde eaemv {i} kzeivez i`bgk
|bugkez mdlhfzeg> mdlhfzeg 6< |eiz} bhf }i{ 5:%
he}}( {dlhe mdlhfzeg 9?95 |eiz} bhf }i{ ::% he}}' Vdl}
femhlge {i} fzlqeg j| qle{lgk fuzlgk mdlhfzeg} ilzvl`e>
etpb}uze vb ifqezvl}lgk b bbf} dlkd lg iv}( }ukiz}( bz
}ihv {i} ehl`lgivef fuzlgk mdlhfzeg} ilzvl`e i} {ehh i}
fuzlgk peic mdlhf-qle{lgk dbuz}' Juv lg ifuhv ilzvl`e(
vdeze {i} bgh| i 9% femhlge lg etpb}uze( }lgme mdlhfzeg
}i{ 61% bze ifqezvl}lgk bg mb``ezmlih mdiggeh}
vdig jebze vde jig' Etpegflvuze fivi $}ee }emvlbg
:'='=, ih}b ippeiz vb lgflmive vdiv ifqezvl}lgk bg bvdez
mb``uglmivlbg mdiggeh} di} lgmzei}ef'
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8/2/2019 PAHO EXPERTS FOOD MARKETING TO CHILDREN
18/41@izcevlgk b Abbf igf Gbg-Ihmbdbhlm Jeqezike} vb Mdlhfzeg lg vde I`ez lmi}
:'='= Ifqezvl}lgk etpegflvuze lgflmivbz}
Bgh| bge bglvbzlgk zepbzv eti`lgef {devdez i jig
dif iaemvef ifqezvl}lgk etpegflvuze' Lg vde Uglvef
Clgkfb`( vde Fepizv`egv b Deihvd mb``l}}lbgef i
}vuf| j| i efli ze}eizmd ikegm| vb eti`lge {devdez
vde jig bg ifqezvl}lgk vb mdlhfzeg dif iaemvef
ifqezvl}lgk etpegflvuze}' Lv lgmhufef gbv nu}v veheql}lbg
ifqezvl}lgk( juv `izcevlgk vdzbukd ziflb( vde pze}}(mlge`i( pilf-bz }pime bg vde Lgvezgev( igf pblgv-b-}ihe
pzb`bvlbg}' Lv bugf vdiv igguih etpegflvuze bz ihh bbf
igf fzlgc ifqezvl}e`egv} imzb}} ihh efli lgmzei}ef j|
9
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8/2/2019 PAHO EXPERTS FOOD MARKETING TO CHILDREN
19/414
Zemb``egfivlbg} zb` i _ig I`ezlmig Deihvd Bzkigl~ivlbg Etpez v Mbg}uhvivlbg
=' Zemb``egfivlbg} azb` vde
_IDB Etpezv Mbg}uhvivlbg
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8/2/2019 PAHO EXPERTS FOOD MARKETING TO CHILDREN
20/41@izcevlgk b Abbf igf Gbg-Ihmbdbhlm Jeqezike} vb Mdlhfzeg lg vde I`ez lmi}
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{dlhe pivmd|( eivuze} etpezlegme} vdiv mig je fzi{g upbg vb lgbz pbhlm| feqehbp`egv'
Lgvezgivlbgih etpezlegme} }db{ vdiv l`phe`egvivlbg b ze}vzlmvlbg} l} ei}ljhe( pzimvlmih(
igf egbzmeijhe( juv vdiv pbhlmle} geef vb je mizeuhh| fe}lkgef lg bzfez vb imdleqe l`pimv'
Viclgk vdl} lgvb immbugv( {e pze}egv 9= zemb``egfivlbg} bg db{ kbqezg`egv} lg vde
I`ezlmi} mig ipph| vde [DB ]ev b Zemb``egfivlbg} bg vde @izcevlgk b Abbf} igf Gbg-
ihmbdbhlm Jeqezike} vb Mdlhfzeg' Vde}e lgmhufe zemb``egfivlbg} bg pbhlm|( pzbme}}( igf
pzbmefuze( igf bg db{ vb feage `izcevlgk bbf vb mdlhfzeg'
Zemb``egfivlbg 9
Vde @lgl}vz| b Deihvd bz ig i}}bmlivef fepizv`egv(
ikegm|( bz lg}vlvuve {lvd flzemv ze}pbg}ljlhlv| bz vde
deihvd b vde givlbg }dbuhf feqehbp i pbhlm| bg bbf
`izcevlgk vb mdlhfzeg' Vde @lgl}vz| b Deihvd bz ig
i}}bmlivef fepizv`egv( ikegm|( bz lg}vlvuve }dbuhf je
ze}pbg}ljhe bz viclgk vde heif lg pbhlm| feqehbp`egv'
ZivlbgiheVde [DB ]ev b Zemb``egfivlbg} bg vde @izcevlgk
b Abbf} igf Gbg-ihmbdbhlm Jeqezike} vb Mdlhfzeg
zemb``egf} vdiv kbqezg`egv} vice vde heif zbhe lg
pbhlm| feqehbp`egv' Deze( lv l} zemb``egfef vdiv
vde @lgl}vz| b Deihvd bz ig i}}bmlivef fepizv`egv(
ikegm|( bz lg}vlvuve $heif ikegm|, vice vde heif {lvdlg
kbqezg`egv jemiu}e vde}e lg}vlvuvlbg} ize uhvl`iveh|
ze}pbg}ljhe bz deihvd pbhlm| igf bz }evvlgk }vigfizf} vb
pzbvemv pujhlm deihvd lg eimd mbugvz|' Vde| ize vde je}v
eyulppef vb mbgqege vde pzbme}}( }ev deihvd-zehivef
bjnemvlqe} igf vizkev} bz pbhlm| lg ig lgfepegfegv igf
bjnemvlqe `iggez( igf pzbqlfe vemdglmih etpezvl}e'
Zemb``egfivlbg :
Vde bjnemvlqe b vde pbhlm| }dbuhf je vb zefume
mdlhfzeg} etpb}uze vb `izcevlgk b bbf} dlkd lg iv}(
}ukiz}( bz }ihv( lg bzfez vb pzbvemv igf pzb`bve mdlhfzeg}
deihvd' Vde uhvl`ive kbih l} vb zefume vde zl}c vb mdlhf
deihvd miu}ef j| bbf `izcevlgk'
ZivlbgiheVdl} bhhb{} zb` vde zemb``egfivlbg lg vde [DB ]ev
b Zemb``egfivlbg}'
Zemb``egfivlbg =
Vde heif ikegm| }dbuhf }vizv vde pbhlm| pzbme}} j|
julhflgk igf ilgvilglgk mbg}eg}u} {lvdlg kbqezg`egv
bg vde geef bz pbhlm|' Mbg}eg}u}bz iv hei}v ig
immepvijhe mb`pzb l}e}dbuhf je julhv {lvd igf
{lvdlg ihh lgl}vzle}( fepizv`egv}( ikegmle}( uglv}(mb``lvvee}( igf mbugmlh} zeheqigv vb vde pbhlm| bz
pzbme}}( }umd i} vdb}e mbgmezgef {lvd bbf( deihvd(
guvzlvlbg( mdlhfzeg( efumivlbg( jzbifmi}vlgk igf
mb``uglmivlbg}( ikzlmuhvuze( vzife( vde embgb`|( igf
embgb`lm feqehbp`egv' Vde nuflmliz| igf pbhlvlmih
zepze}egvivlqe} }dbuhf ih}b je lgmhufef' Vde heif
ikegm| }dbuhf mbg}lfez z}v julhflgk mbg}eg}u} {lvd
vdb}e pizv} b kbqezg`egv b}v i`egijhe vb pbhlm|
feqehbp`egv igf vdeg {lvd bvdez pizv} b kbqezg`egv'
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8/2/2019 PAHO EXPERTS FOOD MARKETING TO CHILDREN
21/419?
Zemb``egfivlbg} zb` i _ig I`ezlmig Deihvd Bzkigl~ivlbg Etpez v Mbg}uhvivlbg
ZivlbgiheVdl} zemb``egfivlbg l} ji}ef bg pzeqlbu} igf bgkblgk
etpezlegme} lg feqehbplgk pbhlmle} bg bbf izcevlgk vb
mdlhfzeg lg vde I`ezlmi}' Vde}e etpezlegme} diqe }db{g
vdiv `ig| jbfle} {lvdlg kbqezg`egv dbhf i }vice lg vde
feqehbp`egv b }umd pbhlmle}( juv ihh fb gbv }dize vde
}i`e etpezvl}e( etpezlegme}( igf pez}pemvlqe} bg vde
l}}ue' Flaezegme} `i| izl}e( bz eti`phe( i} vb {devdezetl}vlgk zuhe} pez`lv vde feqehbp`egv b pbhlmle} vdiv
ze}vzlmv izcevlgk mb``uglmivlbg} iv ihh( {devdez vdeze
l} i geef bz pbhlm|( igf db{ vb fege {div }dbuhf je
mbqezef j| ig| ze}vzlmvlbg}' Etpezlegme zb` mbugvzle}
}db{} vdiv himc b pbhlvlmih mbg}eg}u} {lvdlg kbqezg-
`egv fuzlgk vde mbg}vzumvlbg b vde pbhlm| lgmzei}e} vde
hlcehldbbf b lv} ilhuze' Lv ih}b delkdveg} kbqezg`egv
quhgezijlhlv| vb pze}}uze zb` etvezgih }vicedbhfez} {db
bppb}e }umd pbhlm| feqehbp`egv' Julhflgk igf `ilg-
vilglgk mbg}eg}u} `i| vice vl`e igf eabzv( juv givlbgih
etpezlegme} vb five }ukke}v lv l} ig e}}egvlih lgqe}v`egv'
Vde z}v pizv b vdl} pzbme}} lgqbhqe} feglgk zeheqigvkbqezg`egv }vicedbhfez}3 vde }embgf( vde pzbme}} b
julhflgk pbhlvlmih mbg}eg}u}3 igf vde vdlzf( ilgvilglgk
vdl} mbg}eg}u}'
Zemb``egfivlbg 6
[dlhe mbg}eg}u} l} jelgk julhv {lvdlg kbqezg`egv( vde
heif ikegm| }dbuhf ih}b egkike {lvd bvdez }vicedbhfez}
vb lgmzei}e cgb{hefke igf i{izege}} b vde ifqez}e
l`pimv b bbf izcevlgk bg mdlhfzeg' Vdl} e}}ike
}dbuhf zeimd vde pujhlm( hekl}hivbz}( vde nuflmliz|( deihvd
pzbe}}lbgih}( igf vde ifqezvl}lgk( mb``uglmivlbg}(
igf jzbifmi}vlgk lgfu}vzle}' Lv l} zemb``egfef vdiv
`i}} `efli mi`pilkg} je mbgfumvef i} i `eig} b
lgmzei}lgk cgb{hefke igf i{izege}}' Kbqezg`egv}
}dbuhf ih}b pzbqlfe ugf} igf bvdez ze}buzme}( lgmhuflgk
pujhlm }ezqlme ilz}pime( vb egijhe mbg}u`ez igf deihvd
kzbup} vb mbgfumv i{izege}}-zil}lgk mi`pilkg}'
ZivlbgiheVdl} zemb``egfivlbg l} pizvlmuhizh| l`pbzvigv bz
Hivlg I`ezlmig mbugvzle}( }lgme vdeze l} zehivlqeh| hlvvhepujhlm cgb{hefke b vde deihvd zl}c} mzeivef j| pbbz
eivlgk dijlv} igf pezqi}lqe bbf `izcevlgk vb mdlhfzeg'
Lg mb`pizl}bg {lvd Gbzvd I`ezlmi( Hivlg I`ezlmi
di} }eeg hl`lvef lgqbhqe`egv j| vde `efli lg zil}lgk
i{izege}} ijbuv deihvd| eivlgk3 e{ pbhlvlmlig} diqe
}db{g pbhlvlmih mb``lv`egv vb vdl} l}}ue( igf kzbup}
b deihvd pzbe}}lbgih} diqe zizeh| mbg}lfezef lv'
@bzebqez( zehivlqeh| e{ mbg}u`ez igf deihvd kzbup}
ize imvlqe igf diqe }umlegv ze}buzme} lg vdl} izei'
Vde etpezlegme lg Hivlg I`ezlmig mbugvzle} }db{} vdiv
vdl} di} mzeivef i qez| pbbz egqlzbg`egv bz }umme}}uh
pbhlm| feqehbp`egv' Eabzv} vb lgmzei}e i{izege}} igf
cgb{hefke ize ih}b geefef hivez lg vde pzbme}}( vb
mzeive i pb}lvlqe egqlzbg`egv bz pbhlm| l`phe`egvivlbg
$e'k'( j| egmbuziklgk mbg}u`ez mb`philgv},' Lgmzei}lgk
}umd i{izege}} {lhh vice lgqe}v`egv' I} i ze}uhv(
kbqezg`egv} ize egmbuzikef vb feqehbp gigmlgk}mde`e}( }umd i} vite} bg pzbfumv} dlkd lg }ukiz}( iv}(
bz }ihv3 vite} bg vde ifqezvl}lgk b vde}e pzbfumv} vb vde
ifuhv pbpuhivlbg3 igf vde mzeivlbg b i ugf zb` ge}
l`pb}ef bz qlbhivlbg} b ig| e}vijhl}def zekuhivlbg'
Lgvezgivlbgih ikegmle} igf ugfez} mbuhf ih}b je i}cef
vb mbgvzljuve'
Zemb``egfivlbg 5
Fuzlgk vde }i`e vl`e pezlbf( vde heif ikegm| }dbuhf
mbgqege i kbqezg`egv-hef }vicedbhfez {bzclgk kzbup
$][K, i} vde egvlv| ze}pbg}ljhe bz pbhlm| feqehbp`egv'
Vde ][K }dbuhf je `ife up b kbqezg`egv egvlvle} juv
}dbuhf mbgfumv zekuhiz mbg}uhvivlbg} {lvd e`jez}
b mlqlh }bmlev|( imife`li( vde nuflmliz|( hi{|ez}( igf
vde pzlqive }emvbz' ]pemlm vi}c} `i| ih}b je zeyue}vef
b vde}e gbgkbqezg`egvih }vicedbhfez}' Ihh vde}e
mbg}uhvivlbg pzbme}}e} }dbuhf je pujhlm igf vde
lgbz`ivlbg etmdigkef `ife iqilhijhe vb vde pujhlm'
Zivlbgihe
Vdl} zemb``egfivlbg zembkgl~e} vde pze}egmeb flaezegv }vicedbhfez} {lvdlg kbqezg`egv $}ee
Zemb``egfivlbg =,' I kzbup vdiv lgmhufe} vde}e
flqez}e kbqezg`egv }vicedbhfez} di} kzeivez pbvegvlih
vb feqehbp i pbhlm| vdiv mig kilg }uppbzv imzb}}
kbqezg`egv' Mbg}uhvivlbg} {lvd etvezgih etpezv} ize
zemb``egfef jemiu}e b vde vemdglmih givuze b
pbhlm| feqehbp`egv' Flihbkue mig ih}b je u}ef vb kilg
}uppbzv zb` jbvd lgvezgih igf etvezgih }vicedbhfez}
{dlhe pzbqlflgk i `eig} bz ugfez}vigflgk flaezegv
pez}pemvlqe}'
-
8/2/2019 PAHO EXPERTS FOOD MARKETING TO CHILDREN
22/41@izcevlgk b Abbf igf Gbg-Ihmbdbhlm Jeqezike} vb Mdlhfzeg lg vde I`ez lmi}
Zemb``egfivlbg 1
Bge b vde mbze vi}c} b vde ][K }dbuhf je vb fege
vde }mbpe igf etvegv b vde pbhlm|' Vdl} lgqbhqe} z}v
feglgk {div l} `eigv j| `izcevlgk bbf vb mdlhfzeg(
viclgk lgvb immbugv vde flaezegv ehe`egv} b vdl}
mbgmepv' Vde}e lgmhufe vde mb``uglmivlbg mdiggeh}
igf `izcevlgk vemdglyue} mbqezef $`izcevlgk,( vde
}pemlm vizkevlgk igf ippeih b vde `izcevlgk $vb
mdlhfzeg,( ike $mdlhfzeg,( igf vde bbf} mbqezef j| bz
ete`pvef zb` vde ze}vzlmvlbg} $bbf,' Vde feglvlbg
}dbuhf je hilf buv lg bzfez vb imlhlvive vde bjnemvlqe b
zefumlgk mdlhfzeg} etpb}uze vb `izcevlgk b bbf} igf
jeqezike} dlkd lg iv}( }ukiz}( bz }ihv $Zemb``egfivlbg
:,' Vde ][K }dbuhf ih}b }ev vizkev} bz vde etvegv
b vde zefumvlbg' ]pemlmihh|( {e zemb``egf vdiv
kbqezg`egv} ifbpv i feglvlbg ikzeef iv vde
zeklbgih heqeh( mb`pzl}lgk vde feglvlbg} hilf buv lg
Zemb``egfivlbg} ; vdzbukd 9?'
ZivlbgiheVde}e feglvlbg} ize i geme}}iz| mb`pbgegv b ig|
pbhlm| bg bbf `izcevlgk vb mdlhfzeg' I} gbvef j|
vde [DB ]ev b Zemb``egfivlbg}( vde feglvlbg}
u}ef `ice i }lkglmigv flaezegme vb vde pbvegvlih
eaemv} igf eaemvlqege}} b vde pbhlm|' Vdeze ize jbvd
deihvd- igf ju}lge}}-bzlegvef zei}bg} bz mbugvzle}
vb bhhb{ i feglvlbg }ev iv vde zeklbgih heqeh' Azb` i
deihvd pez}pemvlqe( vde l`pbzvigme b deihvd| eivlgk
ipphle} vb mdlhfzeg vdzbukdbuv vde I`ezlmi}3 vdeze l}
gb zei}bg {d| }b`e }dbuhf je `bze pzbvemvef vdigbvdez}' Azb` i ju}lge}} pez}pemvlqe( bbf `izcevlgk
mi`pilkg} ize bveg mzeivef j| mb`pigle} {lvd i
pze}egme lg `bze vdig bge mbugvz| lg vde I`ezlmi}'
]b`e b vdl} bbf `izcevlgk mzb}}e} jbzfez}' Zeklbgih
mbg}l}vegm| lg pbhlm| {buhf heqeh vde phi|lgk ehf bz
vde}e mb`pigle} lg flaezegv mbugvzle}' _bhlmle} bg bbf
`izcevlgk vb mdlhfzeg `i| ih}b je pezmelqef i} i vzife
l}}ue( igf diz`bgl~ivlbg {buhf `eig vdiv vde pbhlmle}
mbuhf gbv je pezmelqef i} vzife jizzlez}' Lfeihh|( vdeg(
ihh kbqezg`egv} lg vde Zeklbg }dbuhf ifbpv vde }i`e
`bfeh vb egmbuzike zeklbgih mbdezegme( eqeg l }b`e
ifipvivlbg `i| je geme}}iz| vb vice immbugv b vde
givlbgih mbgvetv'
Zemb``egfivlbg ;
[e zemb``egf vdiv `izcevlgk je fegef i}
ig| mb``ezmlih mb``uglmivlbg} `e}}ike vdiv l}
fe}lkgef vb lgmzei}e( bz di} vde eaemv b lgmzei}lgk(
vde zembkglvlbg( ippeih( igf"bz mbg}u`pvlbg b
pizvlmuhiz pzbfumv} igf }ezqlme}( lgmhuflgk ig|vdlgk
vdiv imv} vb ifqezvl}e bz bvdez{l}e pzb`bve i pzbfumv
bz }ezqlme'54 Vdl} feglvlbg l`phle} vdiv vdeze }dbuhf
je gb izcevlgk vemdglyue bg ig| mb``uglmivlbg
mdiggeh vb pzb`bve bbf} dlkd lg iv}( }ukiz}( bz }ihv vb
mdlhfzeg' Abhhb{lgk vde [DB ]ev b Zemb``egfivlbg}(
{e zemb``egf vdiv vdl} lgmhufe gb `izcevlgk
mb``uglmivlbg} lg phime} {deze mdlhfzeg kivdez
igf }pegf vl`e( lgmhuflgk }mdbbh}( fi|mize imlhlvle}(
hljzizle}( zemzeivlbg imlhlvle}( igf pizc}( i} {ehh i} fuzlgk
mdlhf-vizkevef eqegv}( }umd i} }pbzvlgk igf zemzeivlbgih
eqegv}' [e ih}b zemb``egf vdiv( lg }mdbbh}( ze}vzlmvlbg}
bg `izcevlgk b ugdeihvd| bbf} je immb`piglef j| ize}vzlmvlbg bg vde iqilhijlhlv| b vde }i`e bbf}'
Vb eg}uze mhizlv|( {e zemb``egf vdiv vde }pemlm
`izcevlgk vemdglyue} igf mb``uglmivlbg mdiggeh} je
hl}vef vb lgmhufe ihh vdb}e muzzegvh| cgb{g( i} {ehh i}
vdb}e vdiv `i| je u}ef lg vde uvuze' Vde pzbpb}ef hl}v l}
i} bhhb{}>5
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8/2/2019 PAHO EXPERTS FOOD MARKETING TO CHILDREN
23/419:
Zemb``egfivlbg} zb` i _ig I`ezlmig Deihvd Bzkigl~ivlbg Etpez v Mbg}uhvivlbg
[bzf-b-`buvd igf qlzih `izcevlgk3
_dlhigvdzbplm imvlqlv| vlef vb jzigflgk
bppbzvuglvle}3
Ihh bvdez bz`} b mb``ezmlih mb``uglmivlbg}
vdiv ize fe}lkgef vb lgmzei}e( bz diqe vde eaemv
b lgmzei}lgk( vde zembkglvlbg( ippeih( igf"bz
mbg}u`pvlbg b pizvlmuhiz pzbfumv} igf }ezqlme}(
lgmhuflgk ig|vdlgk vdiv imv} vb ifqezvl}e bz
bvdez{l}e pzb`bve i pzbfumv bz }ezqlme'
Lg ifflvlbg( vde ze}vzlmvlbg} }dbuhf mbqez jzigf
`izcevlgk( {dlmd `i| diqe vde eaemv b pzb`bvlgk
bbf} dlkd lg iv}( }ukiz}( bz }ihv' Abz eti`phe(
ze}vzlmvlbg} }dbuhf ipph| vb `izcevlgk mb``uglmivlbg}
vdiv zeez vb( bz eivuze( i jzigf gi`e vdiv l} lfegvlef
{lvd i }pemlm pzbfumv dlkd lg iv( }ukiz( bz }ihv( eqeg l
vde }pemlm pzbfumv l} gbv egvlbgef' 1?
ZivlbgiheZemb``egfivlbg ; l} ji}ef bg mheiz eqlfegme
vdiv $i, bbf izcevlgk lg vde I`ezlmi} ice} u}e
b i {lfe zigke b mb``uglmivlbg mdiggeh} igf
`izcevlgk vemdglyue}( igf $j, ze}vzlmvlbg} bg ig|
bge mb``uglmivlbg mdiggeh $e'k'( VQ, bz `izcevlgk
vemdglyue $e'k'( hlmeg}ef mdizimvez}, heif} vb i `lkzivlbg
b izcevlgk vb gbg-ze}vzlmvef mdiggeh} bz vemdglyue}'
]lgme vde lgvegfef eaemv l} vb zefume bqezihh etpb}uze(
lv {buhf gbv `ice }eg}e vb pez`lv mb`pigle} vb
`izcev bbf vdzbukd mezvilg mb``uglmivlbg mdiggeh}
bz izcevlgk vemdglyue} igf gbv bvdez}' Vde [DB ]ev
b Zemb``egfivlbg} }vive} vdiv i mb`pzedeg}lqeippzbimd vb `izcevlgk ze}vzlmvlbg} l} `bze hlceh| vb je
eaemvlqe'
Lv l} zemb``egfef vdiv }pemlih ivvegvlbg je klqeg vb
}mdbbh} igf bvdez phime} {deze mdlhfzeg kivdez igf
}pegf vl`e( bz }eqezih zei}bg}>
Eqlfegme }db{} vdiv }mdbbh} igf bvdez phime}
{deze mdlhfzeg kivdez diqe jeeg i bmu} bz bbf
mb`pigle}( gbvijh| }bv fzlgc mb`pigle}( }eeclgk
vb izcev vdelz pzbfumv} lg vde I`ezlmi}' Vdeze
l} ih}b eqlfegme vdiv mb`pigle} ize lgmzei}lgkh|
`bqlgk vdelz `izcevlgk je|bgf }mdbbh} vb bvdez
phime} {deze mdlhfzeg kivdez( }umd i} }pbzvlgk
eqegv} igf phi| }pime} lg pujhlm izei}'
@izcevlgk b bbf} lg }mdbbh} igf bvdez phime}
{deze mdlhfzeg kivdez i| l`ph| ig egfbz}e`egv
b vde pzbfumv} j| vde }mdbbh igf bvdez iuvdbzlvle}
i} lg vdelz mipimlv| i} gbz`ivlqe lg}vlvuvlbg}'
]mdbbh} igf bvdez mdlhf-mize imlhlvle} ize i mipvlqe
}pime {deze pizegvih }upezql}lbg l} etmhufef(
l`ph|lgk kzeivez ze}pbg}ljlhlv| bz }mdbbh} igf"bz
vde }vive lg vdl} izei'
@izcevlgk b bbf igf fzlgc lg phime} {deze
mdlhfzeg kivdez igf }pegf vl`e l} bveg zelgbzmef
j| vde iqilhijlhlv| b vde }i`e bbf} igf jeqezike}
lg vde}e }pime}( vdu} mzeivlgk ig l``eflive igfpb{ezuh eaemv'
Vde zemb``egfivlbg vdiv ze}vzlmvlbg} ih}b ipph| vb
vde iqilhijlhlv| b ugdeihvd| bbf} lg }mdbbh} l} ji}ef
bg vde zivlbgihe vdiv pzbqlflgk bz }ehhlgk }umd bbf}(
hlce ifqezvl}lgk vde`( l`phle} ig egfbz}e`egv b vdelz
mbg}u`pvlbg' Lg vde [DB Khbjih ]vzivek| bg Flev(
_d|}lmih Imvlqlv| igf Deihvd $:??6,( kbqezg`egv} ize
egmbuzikef vb ifbpv pbhlmle} vdiv }uppbzv deihvd|
flev} iv }mdbbh igf hl`lv vde iqilhijlhlv| b pzbfumv}
dlkd lg }ihv( }ukiz igf iv} $pizikzipd 6=,' Lv {buhf
vdu} je lgmbg}l}vegv vb ihhb{ vde bbf} vdiv ize }ujnemv
vb `izcevlgk ze}vzlmvlbg} vb je iqilhijhe bz }ihe bz
mbg}u`pvlbg lg }mdbbh}' Ze}vzlmvlgk jbvd izcevlgk igf
}ihe"pzbql}lbg iv vde }i`e vl`e l} vde `b}v mbg}l}vegv
igf eaemvlqe ippzbimd vb pzb`bvlgk deihvd| flev} iv
}mdbbh'
Zemb``egfivlbg 4
[e zemb``egf vdiv vde feglvlbg b `izcevlgk vb
mdlhfzeg }peml| ig| izcevlgk mb``uglmivlbg} vdivize flzemvef vb mdlhfzeg( ippeih vb mdlhfzeg( bz( lg
`ei}uzef efli( vb {dlmd mdlhfzeg ize etpb}ef' Lg
bpezivlbgih vez`}( vdl} mig je }pemlef j| vde bhhb{lgk
vijhe( lgflmivlgk {dlmd clgf} b `izcevlgk ize vb je
ugfez}vbbf i} `izcevlgk vb mdlhfzeg>
ZivlbgiheVde bmu} b vde}e zemb``egfivlbg} i} i {dbhe l}
`izcevlgk vb mdlhfzeg' [e vdu} zemb``egf vdiv
`izcevlgk flzemvef etmhu}lqeh| vb mdlhfzeg igf
`izcevlgk vdiv di} }pemlm ippeih vb mdlhfzeg je
pzbdljlvef' L`pbzvigvh|( vdbukd( etpezlegme zb`
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geme}}izlh| zefume vde i`bugv b veheql}lbg ifqezvl}lgk
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8/2/2019 PAHO EXPERTS FOOD MARKETING TO CHILDREN
26/41
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27/4191
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8/2/2019 PAHO EXPERTS FOOD MARKETING TO CHILDREN
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8/2/2019 PAHO EXPERTS FOOD MARKETING TO CHILDREN
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-
8/2/2019 PAHO EXPERTS FOOD MARKETING TO CHILDREN
35/41:6
Zemb``egfivlbg} zb` i _ig I`ezlmig Deihvd Bzkigl~ivlbg Etpez v Mbg}uhvivlbg
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8/2/2019 PAHO EXPERTS FOOD MARKETING TO CHILDREN
37/41:1
Zemb``egfivlbg} zb` i _ig I`ezlmig Deihvd Bzkigl~ivlbg Etpez v Mbg}uhvivlbg
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8/2/2019 PAHO EXPERTS FOOD MARKETING TO CHILDREN
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-
8/2/2019 PAHO EXPERTS FOOD MARKETING TO CHILDREN
39/41:4
Zemb``egfivlbg} zb` i _ig I`ezlmig Deihvd Bzkigl~ivlbg Etpez v Mbg}uhvivlbg
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8/2/2019 PAHO EXPERTS FOOD MARKETING TO CHILDREN
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