paid advertising - internet marketing pillar #5

……………………………………………………………………………………………………………………………………………………………………………………………………………..

•Pillar #5:

Paid Advertising

Pillar #5: Paid Advertising

……………………………………………………………………………………………………………………………………………………………………………………………………………..

•Pillar #5: Paid Advertising• Pay per click• Major directory submissions

……………………………………………………………………………………………………………………………………………………………………………………………………………..

•Pay Per Click• Google AdWords• Yahoo Search Marketing• MSN AdCenter

……………………………………………………………………………………………………………………………………………………………………………………………………………..

•Google AdWords• Most Popular• Easy to use• Best place to start

……………………………………………………………………………………………………………………………………………………………………………………………………………..

•Three Essential AdWords Tips• Square brackets around keyword

phrases = exact match• Always test your ads against each

other to get a winner – then test again

• Include negative matches (e.g. –free)

……………………………………………………………………………………………………………………………………………………………………………………………………………..

•Paid Advertising• Major directory submissions

……………………………………………………………………………………………………………………………………………………………………………………………………………..

•Major Directories• Yahoo ($299/year)• DMOZ.org (Free)• Business.com ($199/year)• BOTW ($239.95 one off)

……………………………………………………………………………………………………………………………………………………………………………………………………………..

•Major Directories• Yahoo ($299/year)

……………………………………………………………………………………………………………………………………………………………………………………………………………..

•Freddie Faldo•Golf Shop Owner

•Freddie’sYahoo Listing

……………………………………………………………………………………………………………………………………………………………………………………………………………..

•Yahoo Submission Tips• Use your site brand as the title• Keep descriptions impartial• Ensure the category is as specific

and relevant as possible

……………………………………………………………………………………………………………………………………………………………………………………………………………..

•Pillar #5: Paid Advertising• Pay per click• Major directory submissions

……………………………………………………………………………………………………………………………………………………………………………………………………………..

Now visitwww.13pillars.com

to download our FREE ’13 Pillars of Internet Marketing’ eBook

paid advertising - internet marketing pillar #5

paid advertising pillar

paid advertising pay

year pillar

free pillar

possible pillar

major directories yahoo

yahoo submission tips

year botw

Business

lean advertising 101 - paid acquisition for startups

generating a worthwhile return on paid advertising...

getting started with paid search advertising

modeling indirect effects of paid search advertising...

paid social media advertising

paid internet advertising tactics

whats new in paid search advertising - may 2013

kenshoo whitepaper - facebook advertising boosts paid search...

is the supply of second pillar pension funds and … ·...

paid search advertising fundamentals by matt van wagner

pay to play - delaware tech social media conference ·...

a model of individual keyword performance in paid search...

paid advertising : all about ppc, sem and paid ads

meta digital marketing - paid social and search advertising

ppc advertising a paid search marketing

paid advertising - wa social summit 2016

inbound paid advertising

google places paid advertising

paid advertising: 10 tips to win

small business paid advertising€¦ · advertising...