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Paid Owned Earned Media: what does that mean for a media company? Clo Willaerts @SanomaBE #mediaparade 30 May 2013
Hello, my name is Clo
I work here at Sanoma
A media company
Dual business model
The Stacks (Bruce Sterling)
Paid - service
d2c: Magstore app
Owned - service
Earned – service ?
Earned – d2c ?
Cf. Robb’s Law for web hosting
Model: The conversity model
Objective: consumer intimacy
Objective: branding/presence
Model: Hub & spokes
Objective: traffic to the site
Creating cheat sheets and playbooks
Center of Excellence
Learnings
1. Kill channel thinking. It’s about attention and trust.
2. Use a hub and spokes model. Site = most important digital asset.
3. Insource and train. Social is becoming part of a lot of people’s day to day jobs.
4. Find a way to exchange best practices. (and f***-ups).
Thank you very much!
http://www.conversity.be/blog http://www.slideshare.net/bnox
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