pakistan newspaper industry report – feb & march 2014

NEWSPAPER INDUSTRY REPORT

February & March 2014

OVER ALL NEWSPAPERS ADVERTISING (Feb & March)

Feb-ruary43%

March

57%

- Type: ROP & Ordinary Ad Types (Pure Commercial). Unit: Cols / Cms

Top 10 Newspapers (Feb & March)

Jang

Express

Tribune

Daily Tim

es

The News

Express

Dawn

Business

Record

er

Dunya

Khabrain

Nawa-e-Waqt

14.9%

8.9% 8.8% 8.4%7.7%

6.6%6.2% 5.8% 5.7% 5.6%

Top 10 Categories (Feb & March)

12.6%

7.2%6.3%

5.3%5.0%

4.1%

2.5% 2.5%1.7% 1.6%

Top 15 Sub Categories (Feb & March)5.5%

3.0% 2.9% 2.9%

1.9%

1.6%1.4% 1.3% 1.2% 1.2% 1.2% 1.2% 1.1% 1.0% 1.0%

Top 15 BRANDS (Feb & March)

GOVT of Sindh

Bahria Town

Oxford Universi

tyNBP

The Vitamin Company

MPC Health PTCL

Karachi E

lectric

Bank Alfalah

PSO

Highway Division Roads

The Bank Of P

unjab

Law And Ju

stice

Courts

GOVT of Khyber P

akhtu...

Damac

1.7%

1.4%

1.2% 1.1%

0.7% 0.6% 0.6% 0.6% 0.5%

0.5% 0.5% 0.4% 0.4% 0.4% 0.4%

Top Ten News Paper (Colored / Black & White)

JangDawn

The News

Express

Express

Tribune

Daily Tim

es

Nawa-e-Waqt

Business

Record

er

Dunya

Khabrain

35%

46%53% 49%

74%

93%

49%39%

60% 58%

65%54%

47% 51%

26%

7%

51%61%

40% 42%

Color Black / White

AD TYPE Newspapers (Feb & March)

ROP / Ordinary; 71%

Annoucement; 13%

Tender Notice; 8%

Classified; 3%

Jobs Wanted Situation Vacant; 2%

Supplement; 2%

Court Notice; 1%

Box/Window; 1%

For query on DATA, please contact:

For other queries, please contact PAS at:secretariat@pas.org.pk

THE END

Mr. Chander KantChander.k@mediabank.net.pk

0343-2330696