panda, penguin, penalties and more: staying on top of algorithm updates

November 3–6, 2014

#CZLCHI | @ClickZLive

The Global Conference Series Designed by Digital Marketers, for Digital Marketers

Panda, Penguin,

Penalties and more!Staying on Top of Algorithm UpdatesNate DameFounder/CEO, Propecta

@seonate

November 3–6, 2014 | #CZLCHI | @ClickZLive

Panda,

Penguins, and

Penalties,

Oh My!!

@seonate

November 3–6, 2014 | #CZLCHI | @ClickZLive

Context is EverythingImage source http://commons.wikimedia.org/wiki/File:ESO-VLT-Laser-phot-33a-07.jpg

@seonate

November 3–6, 2014 | #CZLCHI | @ClickZLive

@seonate

November 3–6, 2014 | #CZLCHI | @ClickZLive

Show me the $$!!

@seonate

November 3–6, 2014 | #CZLCHI | @ClickZLive

Calico Labs: Biotech R&D to better

understand aging and increase longevity

Google X :Improving existing technologies by a factor of 10 (self-driving car, Google Glass & contact lenses, drones, medical advances…)

Home automation - smart thermostats, smoke detectors, and more?

Unnamed energy division to overhaul the world’s power grid

@seonate

November 3–6, 2014 | #CZLCHI | @ClickZLive

Average cost-per-click declined every quarter since 2012

The pressure is on for more ad impressions, and more ad clicks!

@seonate

November 3–6, 2014 | #CZLCHI | @ClickZLive

@seonate

November 3–6, 2014 | #CZLCHI | @ClickZLive

Google’s

updates are

never meant to

benefit you!

@seonate

November 3–6, 2014 | #CZLCHI | @ClickZLive

@seonate

November 3–6, 2014 | #CZLCHI | @ClickZLive

Now hiring SEO associates!Last guy quit… don’t ask…

@seonate

November 3–6, 2014 | #CZLCHI | @ClickZLive

Where is

Google going?

@seonate

November 3–6, 2014 | #CZLCHI | @ClickZLive

As usual, rand nails it! http://moz.com/rand/google-seo-dont-actually-change-much/

* Image used with permission

@seonate

November 3–6, 2014 | #CZLCHI | @ClickZLive

@seonate

November 3–6, 2014 | #CZLCHI | @ClickZLive

Panda

Squirrel: Stop scraping content, nuke the low quality content.

Big picture: Google hates poor user experiences. If your strategy uses/abuses others, it will lose.

@seonate

November 3–6, 2014 | #CZLCHI | @ClickZLive

Penguin

Squirrel: Stop keyword stuffing.

Big picture: Traditional ranking factors not focused on user benefits will continue to decline in importance.

@seonate

November 3–6, 2014 | #CZLCHI | @ClickZLive

Knowledge Graph

Squirrel: Get our company’s Wikipedia

updated ASAP!

Big picture: Google would prefer to keep

users on Google.com whenever possible.

@seonate

November 3–6, 2014 | #CZLCHI | @ClickZLive

Pirate

Squirrel: Don’t pirate content.

Big picture: Don’t pirate content.

@seonate

November 3–6, 2014 | #CZLCHI | @ClickZLive

Hummingbird

Squirrel: Will hummingbird kill

link building? Is Hummingbird

the end of SEO?!

Big picture: Google’s back-

end got an upgrade so it’s

machine learning algorithms

could get even smarter, faster.

@seonate

November 3–6, 2014 | #CZLCHI | @ClickZLive

Pigeon

Squirrel: Proximity to city

center…

Big picture: Google does in

fact make mistakes. “Local”

and “standard” SEO

continue to merge.

@seonate

November 3–6, 2014 | #CZLCHI | @ClickZLive

@seonate

November 3–6, 2014 | #CZLCHI | @ClickZLive

SEO Strategies of the Future!

Tactics for long-term, sustained growth.

@seonate

November 3–6, 2014 | #CZLCHI | @ClickZLive

Don’t Bend the Rules

@seonate

November 3–6, 2014 | #CZLCHI | @ClickZLive

Target keyword + user intent

combinations

@seonate

November 3–6, 2014 | #CZLCHI | @ClickZLive

Content with topical authority

@seonate

November 3–6, 2014 | #CZLCHI | @ClickZLive

Content with topical authority

@seonate

November 3–6, 2014 | #CZLCHI | @ClickZLive

Create SEO landing pages that

influencers will amplify!

@seonate

November 3–6, 2014 | #CZLCHI | @ClickZLive

Discovery keywords everywhere!

@seonate

November 3–6, 2014 | #CZLCHI | @ClickZLive

Link building Influence building

• Content worthy of links

• Outreach worthy of a response

• Influencer relationships worthy of a second

(and 3rd) date

@seonate

November 3–6, 2014 | #CZLCHI | @ClickZLive

SEO Deep funnel

@seonate

November 3–6, 2014 | #CZLCHI | @ClickZLive

Nate Dame

CEO/Founder

Propecta

@seonate

nate@propecta.com

@seonate

November 3–6, 2014 | #CZLCHI | @ClickZLive