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What is Crowdfunding?

Crowdfunding is best explained by examplePhil from Leeds Bread wanted to setup a co-operative organic bakery in Leeds.

The bank said he was mad, but that did not stop him, and he setup a Crowdfunder Campaign.

He raised over £8000 from 114 people

He knew the first 30 people, but the rest werefriends of friends and other local people who loved his idea. Great ideas spread.

The deal was simple, you put £100 into the project and you get a loaf of bread every week for a year.

He offered the reward and people got involved.

Benefits of Crowdfunding

Funding

Advocates

Validation

Marketing

Crowdfunding & CommunityWho can benefit the most from Crowdfunding?

1. Charities & Community Groups2. Entrepreneurs & Startups3. Match funders

Crowdfunding Communities - Examples

What Works?

What Works?

What Works?

What Works?

What Doesn’t Work?

Crowdfunding Top Tips

1. Creating Your Project2. Pre-Promotion3. Post-Launch Promotion

Creating Your Project1. Set your target of how much you want to raise2. Write a description3. Add a video4. Offer rewards5. Set up payment options6. Prepare for over-funding

Pre-Promotion90% of the work should be done BEFORE you launch

Watch videos and learn from similar projects

Talk to everyone and have friends and family readyto back your project

Post-Launch PromotionPrepare your messaging- Emails (one to one over bulk messaging)

- Press (Unique idea? Draft a press release)

- Updates (Generate great content and keep people engaged)

- Socials (Harness the power of your existing network)

Thank your backers and keep it personal!

Joel HughesNational Partnerships Manager

@HughesyJoel @crowdfunderuk