part 2 2 applying the 7 steps to customer pain points and initiatives applying the 7 steps to...

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Part 2Applying the 7 Steps to Customer

Pain Pointsand Initiatives

Numeracy Literacy Assessment Literacy Intervention

Early Learning FSL 21st Century Learning Student Success

Market Conditions

and Funding

What’s the

big deal?

Key Contacts and

Responsibilities

Who holds

the key?

Making the conversation

bloom…

differentiating our

Unique Positioning

Statement(s)

Seven Steps

Special Considerations around the

Caution.

Sales and

Marketing

Supports

Highlights from our

Integrated Plans

Break!

Key Initiative:

Numeracy

Market Conditions

and Funding

What’s the

big deal?

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EQAO Grade 3

At or Above Level 3

EQAO Grade 3

!At or Above Level 3

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EQAO Grade 6

At or Above Level 3

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EQAO Grade 6At or Above Level 3

Key Contacts and

Responsibilities

Who holds

the key?

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Key Contacts

School Leadership District Leadership

• Principals • Superintendent of Curriculum

• Principal of Program

• Numeracy Consultant

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Improving EQAO Math Scores:

Possible Initiatives

Assessment Support?

• to help teachers diagnose

areas of student need

• to gather system data

Intervention Support? • to close gaps• to target instruction

Instructional Support?

• to improve teacher’s “pedagogical

content knowledge”

• to foster home connections

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Improving EQAO Math Scores:

Possible SolutionsNumeracy Support:

Assessment?Numeracy Support:

Intervention?Numeracy Support:

Instruction?

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Improving EQAO Math Scores:

Possible SolutionsNumeracy Support:

Assessment?

• Numeracy Nets

• Insights: EQAO Math 6

• (SuccessMaker)

Numeracy Support:

Intervention?

• SuccessMaker

• (Insights: EQAO Math 6)

Numeracy Support:

Instruction?

• Professional Learning Resources

- Cathy Marks Krpan: Math Expressions

- John Van de Walle: Student-Centered Mathematics (2nd ed)

- Alex Lawson: What to Look for?

NEW!

NEW!

NEW!

Making the conversation

bloom…

differentiating our

Unique Positioning

Statement(s)

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Possible Solutions:

SuccessMaker

www.pearsoncanada.ca/successmaker

Assess

Assign

Adapt

Alert

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UPSObjectives• To improve EQAO

scores without increasing staff

• To enhance home-school relations

• To improve ongoing data collection

Key Initiatives• After school programs• Parent Ed. sessions

Challenges• Decreased budgets

Possible Solutions

• Insights: Gr 6 EQAO Math

• SuccessMaker

• Numeracy Nets

• Professional Learning Resources

• Proven to significantly improve achievement

• Assesses learning on all five strands

• Adapts instruction to meet student needs

• Alerts teachers to areas on ongoing need

• Personalized and self-guided

• Game-based and interactive

• Aligned to Ontario

• Detailed reports for teachers

• Cost-effective

• 24-hour access

SuccessMaker’sSecret Sauce

Developing a Superintendent of Curriculum

Principal of Program

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UPSObjectives• To improve EQAO

scores without increasing staff

• To enhance home-school relations

• To improve ongoing data collection

Key Initiatives• After school programs• Parent Ed. sessions

Challenges• Decreased budgets

Possible Solutions

• Insights: Gr 6 EQAO Math

• SuccessMaker

• Numeracy Nets

• Professional Learning Resources

SuccessMaker is a cost-effective online resource that is proven to significantly advance math achievement in as little as 10 weeks.

Districts are currently using it to collect ongoing data, target level 1 and 2 students, and engage the parent community.

Unique Positioning Statement (UPS)

Developing a Superintendent of Curriculum

Principal of Program

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UPSObjectives• To improve EQAO

scores without increasing staff

• To enhance home-school relations

• To improve ongoing data collection

Key Initiatives• After school programs• Parent Ed. sessions

Challenges• Decreased budgets

Possible Solutions

• Insights: Gr 6 EQAO Math

• SuccessMaker

• Numeracy Nets

• Professional Learning Resources

• Proven to significantly improve achievement

• Assesses learning on all five strands

• Adapts instruction to meet student needs

• Alerts teachers to areas on ongoing need

• Personalized and self-guided

• Game-based and interactive

• Aligned to Ontario

• Detailed reports for teachers

• Cost-effective

• 24-hour access

SuccessMaker’sSecret Sauce

Developing a Numeracy Consultant

(Principal?)

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UPSObjectives• To improve EQAO

scores without increasing staff

• To enhance home-school relations

• To improve ongoing data collection

Key Initiatives• After school programs• Parent Ed. sessions

Challenges• Decreased budgets

Possible Solutions

• Insights: Gr 6 EQAO Math

• SuccessMaker

• Numeracy Nets

• Professional Learning Resources

Developing a Numeracy Consultant

(Principal?)

SuccessMaker is a home and

school learning resource that

assesses what students know

and personalizes instruction to

address their needs.

It is aligned to all five strands of

the ON curriculum and gives

teachers up-to-date data on their

students’ progress.

Best of all, it will significantly

improve math achievement in as

little as 10 weeks.

Unique Positioning Statement (UPS)

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Possible Solutions:

Coming late 2013

1. reliably predicts EQAO progress at grade 6;

2. provides instant feedback to students, teachers and districts;

3. provides online support to students through scaffolding, tutorials & virtual manipulatives;

4. informs instructional decisions for teachers, principals and districts throughout the year.

INSIGHTS Grade 6 Math

Possible for District BOY and EOY

(no supports)

Overall level, Time on task, Number correct, Identify wrong answers, etc.

Available to teacher

throughout year

(includes student supports)

INSIGHTS Grade 6 Math

Chandra, Brittany, Ben and Daniel buy different sandwiches and salads for lunch.

Which person should receive about $2.50 change from $10.00?

Chandra

Brittany

Ben

Daniel

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Who would be interested?…and why?

School Leadership District Leadership

• Principals?

• Teachers?

• Directors?

• Superintendents?

• Principal of Programs?

• Numeracy Consultant?

• Other?

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UPSObjectives• To improve EQAO

scores without increasing staff

• To enhance home-school relations

• To improve ongoing data collection

Key Initiatives• After school programs• Parent Ed. sessions

Challenges• Decreased budgets

Possible Solutions

• Insights: Gr 6 EQAO Math

• SuccessMaker

• Numeracy Nets

• Professional Learning Resources

• reliably predicts EQAO progress at grade 6

• provides instant feedback to students, teachers and districts

• provides point-of-use support to students through scaffolding, tutorials & virtual manipulatives

• informs instructional decisions for teachers, principals and districts throughout the year

• searchable by expectation or topic or textbook lesson

• more engaging than paper and pencil

Insight’sSecret Sauce

Developing a

Seven Steps

Special Considerations around the

Caution.

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Special Considerations around SuccessMaker and Insights

• Are they open to digital solutions?

• What else are they trying? How is it working?

• What are their second best alternatives?

• Begin with efficacy and research message to overcome possible biases

• With SM, usse piloting to validate research

• All digital solutions have implementation challenges, including pilots. Have these been considered?

• Has the purpose of the pilot been established?

• Is band-width sufficient? Does the roll-out build on early adopters?

• Is there sufficient training? Is there an opportunity to sell services?

Sales and

Marketing

Supports

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Sales & Marketing Support for

SuccessMaker• Recorded overview video (on

website)• Efficacy Report (on website)• Sample Lessons (on website)• Free Trial Offer (on website)• Sample Reports (on website)• Flipsheet (for displays)• Competitive Review (coming)

Updates from

ProductDevelopment

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Math Makes Sense IWB Lessons and eTexts

• All grades (3-8) in stock by end of August

• K-9 iPad compatible virtual manipulatives complete in Fall

Insights• Beta testing Dec 2013

Alex Lawson: What to Look For• February 2014

Updates on

Product Development

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