part 2 serving spanish-speaking populations

Serving Spanish-Speaking

Populations: an IntroductionPart 2

Milly C. Lugo, M.L.S.

and Radames Suarez, M.L.S.

ALA Editions Workshop

January 2013

Part 2

• Needs Assessment

• Collection Development

• Outreach

• Programming

• Resources

• Q & A

January 2013 2

January 2013 3

Needs

Interests

Ethnicity Education

Employment

Income

Level

Identity

Family Unit

Wants

4January 2013

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Needs Assessment Process

1. Who will perform the study?

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Needs Assessment Process

2. Gather background data

Census, Local Government

Library Circulation Records

Other

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Needs Assessment Process

3. Decide on a method.

Focus Groups

Questionnaires

Informal Interviews

Before you begin…

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Needs Assessment Process

4. Gather information

5. Evaluate & recommend

COLLECTION DEVELOPMENT

January 2013 9

Collection

Development

• You must invest time in:

Knowing your community

Knowing your collection policy

Maximizing your budget

Communicating

Identifying vendors

Expanding your Latino knowledge

Merchandising, marketing, and weeding

Collection development is an ongoing process.

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Collection

Development

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Collection

Development

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Become familiar with popular authors and best sellers

As well as popular magazines and newspapers

Collection

Development

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…and new titles… Novedades

Collection

Development

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Other sources of new titles and popular authors

Collection

Development

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DVDs

Collection

Development

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CDs and Audio Books

Collection

Development

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Vendors

Collection

Development

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Use Vendor Selection Tools such as:

Special Collection Lists

Catalogs

Subscription newsletters

Collection evelopment

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Points to consider when working with vendors:

Experience and expertise

Inventory

Details regarding books, cds, dvds, etc.

Order administration

Processing services (e.g. cataloging)

Discounts

Book fair participation

Extras

Collection

Development

January 2013 20

How about e-books in Spanish?

Book Fairs

January 2013 21

A final word

On collection development

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What is wrong with this picture?

Source: http://www.mymcpl.org/blog-tags/displays?page=7 Accessed: 01/05/2013

Outreach

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Services to Latino communities should

be an integral part of all library

planning efforts

Outreach

• Key Steps:

o Determine community needs and prioritize

o Determine target audience

o Identify potential partnerships

o Develop an action plan

oMarketing

o Evaluate results from outreach efforts

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Source: Utah State Library. Planning Outreach Activities. at: http://library.utah.gov/programs/spanish/planning.html Retrieved: 01/02/2013

Outreach

• Examples:

January 2013 25

Source: InfoPeople Archived Webinar. 2012.

Outreach to Hispanic/Latino Populations - Tu

Biblioteca! http://infopeople.org/training/outreach-

hispaniclatino-populations Retrieved: 01/02/2013

USTED Y SU BIBLIOTECA(You and Your Library)

An Information Literacy Program for adult ESL students

by: Milly C. Lugo

March 2012 1

ProgrammingJanuary 2013 26

Programming:

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Planning

Format – Theme -Tie-ins

Audience

Funding

Collaboration

Library Staff

Community Leaders

Local artists, schools, colleges

Marketing and PR

Programming:

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Cultural Film

Art

Crafts

Oral History

Book Clubs

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Programming:

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Life skills Health

Finances

Parenting

Career Fairs

Citizenship

Gang Prevention

Self-Improvement

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Programming:

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Literacy

English as a Second Language

Computer

Information & Language Literacy

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Programming:

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OtherPUERTO-RICAN

FOOD

PREPARATION

Programming:

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Other

GAY PRIDE

MONTH

Programming:

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Other

DIA DE LOS

NIÑOS/DIA DE

LOS LIBROS

Resources

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• There is an increase in Hispanic population in ‘non-

traditional’ areas.

• Migratory families are drawn to programs dealing

with basic needs.

• Librarians able to serve Hispanic and multicultural

populations are needed…we mean

Conclusion

YOU!

END OF PART 2

January 2013 39

Milly C. Lugo

mlugo@santa-ana.org

Radames Suarez

Radames.Suarez@queenslibrary.org