part 2 serving spanish-speaking populations

Serving Spanish-Speaking Populations:

an IntroductionPart 2

Milly C. Lugo, M.L.S. and Radames Suarez, M.L.S.

ALA Editions WorkshopJanuary 2013

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Part 2

• Needs Assessment

• Collection Development

• Outreach

• Programming

• Resources

• Q & A

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Needs

Interests

Ethnicity

Education

Employment

Income Level

Identity

Family Unit

Wants

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Needs Assessment Process

1. Who will perform the study?

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Needs Assessment Process

2. Gather background data

Census, Local GovernmentLibrary Circulation Records

Other

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Needs Assessment Process

3. Decide on a method.

Focus Groups

Questionnaires

Informal Interviews

Before you begin…

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Needs Assessment Process

4. Gather information 5. Evaluate &

recommend

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COLLECTION DEVELOPMENT

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Collection Development

• You must invest time in:Knowing your community

Knowing your collection policy Maximizing your budgetCommunicatingIdentifying vendorsExpanding your Latino knowledge Merchandising, marketing, and weeding

Collection development is an ongoing process.

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Collection Development

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Collection Development

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Become familiar with popular authors and best sellers

As well as popular magazines and newspapers

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Collection Development

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…and new titles… Novedades

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Collection Development

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Other sources of new titles and popular authors

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Collection Development

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DVDs

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Collection Development

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CDs and Audio Books

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Collection Development

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Vendors

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Collection Development

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Use Vendor Selection Tools such as:

Special Collection Lists

Catalogs

Subscription newsletters

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Collection evelopment

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Points to consider when working with vendors:

Experience and expertise

Inventory

Details regarding books, cds, dvds, etc.

Order administration

Processing services (e.g. cataloging)

Discounts

Book fair participation

Extras

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Collection Development

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How about e-books in Spanish?

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Book Fairs

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A final wordOn collection

development

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What is wrong with this picture?Source: http://www.mymcpl.org/blog-tags/displays?page=7 Accessed: 01/05/2013

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Outreach

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Services to Latino communities should be an integral part of all library

planning efforts

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Outreach• Key Steps:

oDetermine community needs and prioritize

oDetermine target audienceo Identify potential partnershipsoDevelop an action planoMarketingo Evaluate results from outreach efforts

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Source: Utah State Library. Planning Outreach Activities. at: http://library.utah.gov/programs/spanish/planning.html Retrieved: 01/02/2013

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Outreach• Examples:

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Source: InfoPeople Archived Webinar. 2012. Outreach to Hispanic/Latino Populations - Tu Biblioteca! http://infopeople.org/training/outreach-hispaniclatino-populations Retrieved: 01/02/2013

USTED Y SU BIBLIOTECA(You and Your Library)

An Information Literacy Program for adult ESL students

by: Milly C. LugoMarch 2012 1

26ProgrammingJanuary 2013

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Programming:

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PlanningFormat – Theme -Tie-insAudienceFunding

Collaboration Library StaffCommunity LeadersLocal artists, schools, colleges

Marketing and PR

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Programming:

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Cultural Film

Art Crafts

Oral History Book Clubs

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Programming:

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Life skills Health

Finances Parenting

Career Fairs Citizenship

Gang Prevention Self-Improvement

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Programming:

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Literacy English as a Second Language

Computer

Information & Language Literacy

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Programming:

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OtherPUERTO-RICAN

FOOD PREPARATION

Programming:

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Other

GAY PRIDE MONTH

Programming:

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Other

DIA DE LOS NIÑOS/DIA DE LOS LIBROS

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Resources

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• There is an increase in Hispanic population in ‘non-traditional’ areas.

• Migratory families are drawn to programs dealing with basic needs.

• Librarians able to serve Hispanic and multicultural populations are needed…we mean

Conclusion

YOU!

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END OF PART 2

January 2013

Milly C. Lugo mlugo@santa-ana.org

Radames Suarez Radames.Suarez@queenslibrary.org