partners, not channels: how publishers can align with agencies on programmatic
Post on 04-Dec-2014
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DESCRIPTION
Josh Jacobs, President of Digital Platforms and Partnerships at Omnicom Media Group, will discuss what publishers are doing right, and wrong, as programmatic becomes a bigger part of media mix. Learn how premium programmatic is different from RTB and why it’s important to advertisers and agencies.
TRANSCRIPT
Insanity: Doing the same thing over and over again and expecting different results
Only 48% of media is delivered to the right audience
Source: Admap, May 2013
Ad-content congruence improves purchase motivation by 15%
Direct Sales?
Inside Sales?
Fax Team?
Programmatic is about changing the results, not just automating existing processes
Publishers should focus on relationships not just transactions
Understand the true value of your assets by taking a holistic view of all demand channels
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