patrick comer's opening remarks @ samplecon 2013

Framing the Future Patrick B. Comer

Founder & CEO, Federated Sample @comerpatrick

Welcome to Sample’s

BIG REVEAL

We are the growth engine of research

Just look at M&A activity in past 10 years…

Now is our time to shine, beyond the context of

research

From back office to the bank

Phase I – Panels

• Large scale recruitment efforts • Deep profiling to capture niche markets

Phase 2 – Routers, Aggregation, & River

• Routers increase panel output • Real-time river reduces short-term recruitment costs • Aggregation increases delivery

Phase 3 – Exchange Platforms & Integrations

• Automated targeted delivery and pricing between buyers and sellers with trade desks

• Resurgence of panel as liquidity is released • Direct integration of panels and survey platforms into

exchange

Mommy, where does sample come from?

Time to talk about the Birds & the Bees…

So What’s an Exchange?

Unified platform for automated distribution and pricing

How do you fit in?

There are new doors to knock on…

Broker: Facilitates transaction for 3rd party

Market Maker: A middleman that is not supplying or consuming sample

Clearinghouse: The distribution and auditable record of transactions

Natural Buyer: Firm actually running the survey

Natural Seller: Panel or supplier; the actual originator

The Industry roll out…

XL Firms (Global MR and Sample Companies)

• Already built similar technology

• Adopt quickly

• Need liquidity

Large Firms

• Honomichl 50 firms

• Build own trade desks

• Adopt platform

Medium-Small Firms

• Need broker

• Need field management services

Automation is revolutionizing Advertising

50% 50% Guaranteed Non-Guaranteed

We’re not too far off… it’s happening

45% *U.S. purchased completes on Fulcrum

How can we make this work together?

Thank you. @comerpatrick