patronicity - michigan municipal league 2017.pdf · the patronicity advantage community-focused...
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Evolving crowdfunding by combining the power of crowdfunding with the resources of grantmaking organizations
Crowdgranting
Crowdgranting
Traditional grant process
Granting
Org
Black Box
Process
Not Funded
Projects Apply
Projects Apply Project Funded
Granting
Org
Transparent
Process
Projects Funded!Crowdfunding
Crowdgranting
The Patronicity Advantage
◻ Community-focused crowdfunding⬜ Online & offline donations⬜ Flexibility⬜ Localized network effect⬜ Personalized support
A CrowdGranting partnership between the Michigan Economic Development Corporation (MEDC) & Patronicity
Patronicity.com/PureMichigan
Public Spaces, Community Places
Public Spaces, Community Places
◻ First-ever Statewide crowdfunding partnership ◻ Support projects that activate public/community space◻ Provide matching challenge grants IF goal reached
Public Spaces, Community Places
◻ How it works
Apply
• Projects apply through Patronicity.com
• Patronicity ensures fit, creates compelling story
Review
• MEDC approves or rejects through Patronicity
• Approvals within 72 hours
Live
• Patronicity polishes up, launches
• Patronicity coaches through crowdfunding
Public Spaces, Community Places
◻ Engaged: Citizens given power to control grants◻ Innovative: Combining traditional grants w/technology◻ Effective: MEDC spends less time reviewing projects,
more time supporting them
Public Spaces, Community Places
99%Success Rate
$7,299,093+Total Funds Allocated
1,00,000+Citizens reached
3.5FTE
5,362,639+Square Feet Activated
Portland’s Red Mill Pavilion
● The Town: less than 4,000 residents
● The Project: a farmer’s market/community center
● The Goal: raise $50,000 to meet a $50,000 match
$51,109 Raised with Patronicity + $50,000 MEDC Match = $101,109
“Crowdfunding was a way for community members to become emotionally bought into their space and its mission before they opened”
Bekah Wallace
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