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O N L I N E S S S TAT E M E N T !U N I T E D S TAT E S O F A M E R I C A S P E C I A L O LY M P I C S I S T H E O N LY C O U N T R Y O P E N T O AT H L E T E S F R O M E V E R Y R A C E A N D E V E R Y N AT I O N . !T H E R E A R E P R E S E N T LY 5 4 4 , 5 8 1 AT H L E T E S PA R T I C I PAT I N G PA R T I C I PAT I N G I N A L L 3 0 S P O R T S O F F E R E D B Y S P E C I A L O LY M P I C S .
U N I T E D S TAT E S O F A M E R I C A S P E C I A L O LY M P I C S
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U N I T E D S TAT E S O F A M E R I C A S P E C I A L O LY M P I C S I S T H E O N LY C O U N T R Y O P E N T O AT H L E T E S F R O M E V E R Y R A C E A N D E V E R Y N AT I O N .
Authenticity !!
4.
Meaning
!Value
Commitment
Vision
Flexibility
USA Special Olympics began 1968 to foster the acceptance and inclusion
of all individuals.
North America Special Olympics has 544,51 Special Olympians participating in all 30 sports .
.
USA Special Olympics
provides individuals with intellectual disabilities to the chance to make their dreams
become a reality.
USA Special Olympics allows individuals with allows
individuals with intellectual disabilities the freedom to be
themselves.
USA Special Olympics recognizes and celebrates the success of
i individuals with intellectual disabilities.
!
______________________________“ “Actively managing the asset,
requires a top down mandate and a bottom up understanding
of why it’s important”(Wheeler,40.) This quote applies to the USA Special Olympics as it starts up
celebrating the individuals having intellectual disabilities, but for this to occur it requires great
dedication from the olympians families,coaches,and financial
support from many organizations. ________________________________
Special Olympian Tanealya Hueth approached Congress
with a dollar in one hand and seven in the other hand.
she proclaimed $1 given turns into $7 for athletes
health. Congress agreed.
O N L I N E S S S TAT E M E N T !South Africa Special Olympics is a the only growing movement in Africa, where acceptance and celebration of the gifts of people with intellectual disabilities is not common.
S O U T H A F R I C A S P E C I A L O LY M P I C S
6
O N L I N E S S S TAT E M E N T
7
Meaning
Vision
Authenticity
Flexibility
Value
Commitment
South Africa Special Olympians provides sports games and and activities that develop
skills and eye-hand coordination to introduce them to Special
Olympians.
Her Excellency President Joyce Banda, of the Republic of Malawi in partnership with Special Olympics firmly recognized critical needs and importance of individuals with intellectual disabilities and placed this on their global development agenda
South Africa seeks to increase the awareness and
value of individuals of all ages having intellectual
disabilities
South Africa Special Olympics is a the only growing movement in Africa,where the acceptance and celebration of the gifts of people with intellectual disabilities has just begun to be recognized.
The African Leaders Forum on Disability Officially signed the first ever national protocol Agreement between the Special Olympics program and the National Government resulting in a greater awareness and celebration of individuals with intellectual disabilities. !
!In February 2014, Special Olympics and the South Africa Nation calls to humanity to help build a fair and just society,which includes include those having intellectual disabilities to have access all benefits.
South Africa founded in 1992, presently reaches over 32,000 special olympians
in 9 different Provinces.
O N L I N E S S S TAT E M E N T G R E AT B R I TA I N I S T H E O N LY C O U N T R Y T O O F F E R T H E PA R A LY M P I C S S P O R T S C O M P E T I T I O N F O R E L I T E L E V E L D I S A B L E D AT H L E T E S W I T H P H Y S I C A L A N D S E N S O R Y D I S A B I L I T I E S , I N C O N J U N C T I O N , W I T H S P E C I A L O LY M P I C S S E R V I N G I N D I V I D U A L S W I T H I N T E L L E C T U A L D I S A B I L I T I E S . !!
Great Britain Special Olympics
Competitor # 2
O N L I N E S S S TAT E M E N T
Meaning
Authenticity
Commitment
Value
Flexibility
Vision
Great Britain provides training through 150 clubs in England, Scotland,and Whales. Training and competition is provided in 26 sports.
Great Britain seeks to see each
special realize their dreams.
Great Britain currently supports and celebrates over 8,000
Special Olympians
Great Britain offers the Paralympics sports Competition for elite level disabled
athletes with physical and sensory disabilities
Great Britain celebrates special olympians importance,value, and
achievements by presenting official medals given by armed force
uniforms to honor the olympians.
Great Britain was founded in the year 1978 as a
part of Special Olympics inc.
G R E AT B R I TA I N I S T H E O N LY C O U N T R Y T O O F F E R T H E PA R A LY M P I C S S P O R T S C O M P E T I T I O N F O R E L I T E L E V E L D I S A B L E D AT H L E T E S W I T H P H Y S I C A L A N D S E N S O R Y D I S A B I L I T I E S , I N C O N J U N C T I O N , W I T H S P E C I A L O LY M P I C S S E R V I N G I N D I V I D U A L S W I T H I N T E L L E C T U A L D I S A B I L I T I E S . !
O N L I N E S S S TAT E M E N T !A U S T R A L I A S P E C I A L O LY M P I C S T H E I S T H E O N LY S P E C I A L O LY M P I C S T O S U P P O R T E D B Y PAT R O N S A N D A M B A S S A D O R S G R O U P O F D E D I C AT E D A M B A S S A D O R S
Australia Special Olympics
O N L I N E S S S TAT E M E N T !A U S T R A L I A S P E C I A L O LY M P I C S T H E I S T H E O N LY S P E C I A L O LY M P I C S T O S U P P O R T E D B Y PAT R O N S A N D A M B A S S A D O R S G R O U P O F D E D I C AT E D A M B A S S A D O R S
Meaning
Vision
Authenticity
CommitmentFlexibility
Value ! Australia seeks to improve
and celebrate the over 500,00 individuals with intellectual
disabilities. !
Australia strive to ensure each special olympian
attains their dream.
Australian special olympians represented the country in the Southern -Pacific Asian Games with the most athletes actively
participating.
Australia Special Olympians are supported by many public
organizations with the “Law Enforcement Torch Run” to provide financial support for
the Special Olympics. !
Australia seeks to empower individuals with difficulties and feel valuable and
important in all communities as Australians believe in all different
abilities,not disabilities. .
“A is simply more than a name; it is a promise.”(Levens,83) Australia is
commits to each special olympian to to assure their success and effort is acknowledged and celebrated.
!
Australia celebrates coaches and special olympians of all ages.
Competitor #1 South Africa
Special Olympics
!!!!
.
Competitive Review
Project Company: USA Special Olympics
Competitor # 2 Great Britain
Special Olympics
Competitor #3 Australia
Special Olympics
Similarities to Competitors : Similarities to Competitors :
Differences from Competitor:
! Onliness statement:
Similarities to Competitors
Differences from Competitor:
Similarities to Competitors
Differences from Competitors
Onliness statement:
Onliness statement:
Differences from Competitor:
Onliness statement
Provides opportunities for individual having intellectual disabilities to
have their achievements celebrated
Includes athletes from every race and every nationality.
Provides opportunities for individuals having intellectual disabilities to
have their achievements celebrated.
South Africa Special Olympics is a the only growing movement in Africa,where the acceptance and celebration of the gifts of people with intellectual disabilities has just begun to be recognized.
South Africa Special Olympians provides sports games and activities that develop skills and
eye-hand coordination to introduce them to Special Olympics !
U N I T E D S TAT E S O F A M E R I C A S P E C I A L O LY M P I C S I S T H E O N LY C O U N T RY O P E N T O AT H L E T E S F R O M E V E RY R A C E A N D E V E RY N AT I O N .
wants every child and adult having an intellectual disability to have the opportunity have quality training in sports and in competition to improve and celebrate their success.
G R E AT B R I TA I N I S T H E O N LY C O U N T R Y T O O F F E R T H E PA R A LY M P I C S S P O R T S C O M P E T I T I O N F O R E L I T E L E V E L D I S A B L E D AT H L E T E S W I T H P H Y S I C A L A N D S E N S O R Y D I S A B I L I T I E S , I N C O N J U N C T I O N , W I T H S P E C I A L O LY M P I C S S E R V I N G I N D I V I D U A L S W I T H I N T E L L E C T U A L D I S A B I L I T I E S .
O F F E R T H E PA R A LY M P I C S S P O R T S C O M P E T I T I O N F O R E L I T E L E V E L D I S A B L E D AT H L E T E S W I T H P H Y S I C A L A N D S E N S O R Y D I S A B I L I T I E S ,
A U S T R A L I A S P E C I A L O LY M P I C S T H E I S T H E O N LY S P E C I A L O LY M P I C S T O S U P P O R T E D B Y PAT R O N S A N D A M B A S S A D O R S G R O U P O F D E D I C AT E D A M B A S S A D O R S
Australian special olympians represented the country in the
Southern -Pacific Asian Games with the most athletes actively
participating.
Provides opportunities for individuals having intellectual disabilities to
have their achievements celebrated.
S . W. O . T. A N A LY S I S
Strengths:
Weaknesses
Opportunities:
!
Threats:
* * over 544,00 special olympians * *participants in all 30 sports offered * * includes olympians * from every race and * nation * * began in 1978
* * publicizes chiefly about the individual Special Olympics in each state * *Does not offer compete ions for paraplegics /sensory disabled individuals * Special Olympics.
!! !!!!!
* provides support recognition,and help to athlete families
*Provides opportunities for individuals to provide dedicated training for special Olympians
* Provides opportunities for individuals, and groups to volunteer their time, talents and services
! !
!!
*terrorism * possible injury to athletes
during competition * public boycotts
B R A N D P R O P O S I T I O N
USA SPECIAL OLYMPICS SUPPORTS AND CELEBRATES ALL INDIVIDUALS WITH INTELLECTUAL DISABILITIES
VALUE PROPOSITION
USA SPECIAL OLYMPICS PLACES A STONG IMPORTANCE AND VALUE ON
ALL INDIVIDUALS HAVING INTELLECTUAL DISABILITIES AND THEIR FAMILIES.
SUSTAINABLE COMPETITIVE ADVANTAGE
USA SPECIAL OLYMPICS SUPPORTS AND INCLUDES
ALL SPECIAL OLYMPICS FORM ALL RACES AND NATIONS.
BRAND DEVELOPMENT STRATEGY AND GOAL
USA Special Olympics will communicate the cohesive bond between state’s individual
Special Olympics as a part of a whole to represent the true foundation of the United States of America.
This will be accomplish by stating this in their marketing and design where the whole USA
outline is seen with the various state olympic games highlighted in public advertisements and publications.
Marketing Tactics Ideas
B. Increase public awareness that each state’s Special Olympics is a part of the whole USA Special Olympic by incorporation the use teams of
Special Olympians fro m each state combined for in all public communications relating to Special Olympics in the USA.
A. Using the outline of the United when state games are publicized
!
!
Through the implementation of presenting a unity between all of the state’s individual Special Olympics Games , the USA Special Olympics will be completely inlined with the foundation of
the country.
Conclusion
Special Olympics South Africa. [Web]. Retrieved on April 7, 2014 from http://www.specialolympicssouthafrica.org Special Olympics South Africa. !Special Olympics Great Britain. [Web]. Retrieved on April 8, 2014 from http://www.specialolympicsgb.org.uk [Web].Special Olympics Great Britain. !Special OlympicsOlympics Australia. [Web]. Retrieved on April 7, 2014 from http://www.specialolympics.com.au/ [Wed]Australia Special Olympics. !Special Olympics United States of America. [Web]. Retrieved on April 8,2014 Web]. from http://www.specialolympicsteamusa.org/[Web]. Special Olympics United States of America. !Levens, M. Marketing. I/e Vitalsource eBook for Full Sail University. Pearson Learning Solutions.VitalBook file. !Wheeler, A.(2009). Designing Brand Identity: an essential guide for the whole branding team (Fourth ed.). USA: Wiley; 3 edition.
R E F E R E N C E S :
P H O T O S R E F E R E N C E S :!Special Olympics South Africa. [Photograph]. Retrieved on April 7, 2014 from http://www.specialolympicssouthafrica.org Special Olympics South Africa. !Special Olympics Great Britain. [Photograph]. Retrieved on April 8, 2014 from http://www.specialolympicsgb.org.uk [Web].Special Olympics Great Britain. !Special OlympicsOlympics Australia. [Photograph]. Retrieved on April 7, 2014 from http://www.specialolympics.com.au/ [Wed]Australia Special Olympics. !Special Olympics United States of America. [Photograph]. Retrieved on April 8,2014 [Photograph[].from http://www.specialolympicsteamusa.org/[Web]. Special Olympics United States of America.
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