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PAYPAL OVERVIEW
August 2012
AGENDA
PayPal OVERVIEW
• What is PayPal and Why Use it?
• How PayPal Works
• PayPal Product Lineup
• Fees
PayPal PAYMENTS
• Overview
• What is PayPal Payments?
• How does it help me?
NEXT STEPS
• Integrate in your Magento Store
• Getting Started
2 CONFIDENTIAL Confidential and Proprietary
PayPal OVERVIEW
WHY USE PayPal?
• By adding PayPal as a payment option, businesses can enjoy, on average,
an 18% sales increase1
• PayPal is, on average, up to 14% less expensive than other credit card
processors.1
• More than 110 million customers look for PayPal when purchasing online
• Fast, easy, and secure payment processing
• Comprehensive data and fraud protection
• No hidden or long term fees
1 Based on a study by Ipsos in Q2 2010, a side-by side comparison of PayPal’s processing fees vs. competitors’ processing fees
among 88 randomly selected small and medium-sized businesses processing up to US$15 million per year online.
4 Confidential and Proprietary
5
PAYPAL ONLINE CHECKOUT SOLUTIONS
Business
needs
PayPal
products that
meet these
needs
Confidential and Proprietary
All-in-one payment
processing
Use PayPal to accept and
process credit cards and
PayPal payments
Mix-and-match
approach
Use PayPal’s gateway your
own merchant account to
process credit cards and
PayPal payments
Accept alternate
payment methods
Add PayPal as a payment
method
PAYPAL PAYMENTS
• STANDARD
• ADVANCED
• PRO
EXPRESS CHECKOUT PAYFLOW
• LINK
• PRO
6
All-in-one payment
processing
Use PayPal to accept and
process credit cards and
PayPal payments
Mix-and-match
approach
Use PayPal’s gateway and
your own merchant account to
process credit cards and
PayPal payments
Accept alternate
payment methods
Add PayPal as a payment
method
PAYPAL ONLINE CHECKOUT SOLUTIONS
Business
needs
PayPal
products that
meet these
needs
PAYPAL PAYMENTS
• STANDARD
• ADVANCED
• PRO
EXPRESS CHECKOUT
Confidential and Proprietary
PAYFLOW
• LINK
• PRO
PAYPAL PAYMENTS STANDARD
• No credit application
• No setup or monthly fees
• Buyers don’t need a PayPal account
• Easy to set up – no advanced programming
required
• Simplified compliance
• Compatible with most shopping carts
7 Confidential and Proprietary
PayPal Payments Standard is the easiest way to securely accept credit card
and PayPal payments online.
Step 1
HOW IT WORKS
9 Confidential and Proprietary
Customers are ready to pay with a credit card or PayPal, and confirm
the order.
HOW IT WORKS
10 Confidential and Proprietary
They are redirected to the PayPal site to review their purchase details
and payment confirmation.
Step 2
HOW IT WORKS
11 Confidential and Proprietary
They return to your website.
Step 3
HOW IT WORKS
12 Confidential and Proprietary
You get paid. (The fun part.)
Step 4
PAYPAL PAYMENTS ADVANCED
13 Confidential and Proprietary
• No long-term contracts
• No setup or cancellation fees
• Accept credit cards, PayPal,
and Bill Me Later®
• Customers check out on your
website
• Flexible checkout pages
match your look and feel
• Simplified PCI compliance
• Compatible with popular
shopping carts
Create a flexible, professional checkout that lets customers pay by credit card
or debit card without ever leaving your website.
PAYFLOW LINK
14 Confidential and Proprietary
• Same as PayPal Payments
Advanced, but works with nearly
any merchant account
HOW IT WORKS: ADVANCED AND
PAYFLOW LINK
15 Confidential and Proprietary
Customers enter their shipping details.
Step 1
HOW IT WORKS
16 Confidential and Proprietary
They enter their credit card details on your checkout page. They also have
the option to “pay now” with PayPal or “pay later” with Bill Me Later.
Step 2
HOW IT WORKS
17 Confidential and Proprietary
The payment is processed in seconds behind the scenes.
Step 3
HOW IT WORKS
18 Confidential and Proprietary
You get paid. (The fun part.)
Step 4
WHAT IS BILL ME LATER®?
Confidential and Proprietary
Bill Me Later is a PayPal service
A fast, simple and secure way for consumers
to make an online purchase without using a
credit card.
By simply selecting “Bill Me Later” on the
check-out screen, and if approved,
consumers can make a purchase now, and
receive a bill later.
It’s a great way to ease online purchasing
hurdles and make online shopping easier
than ever
Merchants get paid right away
Bill Me
Later gives
customers
more
payment
choices and
flexibility
Using Bill Me Later is quick and easy:
Confidential and Proprietary
2. Selects “Bill Me Later”
as the payment
method
3. Provides birthday and
last 4 digits of SSN
(and accepts terms)
Receives a bill
later on
1. Customer fills up
their cart
This ease means customers spend more and
buy more often – increasing merchants’ sales
and average order value.
HOW DOES BILL ME LATER® WORK?
BILL ME LATER® INCREASES SPENDING
AND REPEAT SALES
21 Confidential and Proprietary
In a 3-month period, the Bill Me Later customer
spends about 25% more than the average US
population*
Merchants have see double-digit increases in
repeat sales after implementing Bill Me Later
Build repeat sales and customer loyalty while
attracting new customers
Average order value increases can grow 100-
250% for higher-ticket items and 15-135% for
lower-ticket items
Bill Me Later
motivates
credit-worthy,
savvy
customers to
spend more,
more often 8% Increase
2010-2011
7% Increase
2009-2010
* Source: Internal Bill Me Later research, conducted in 2011.
22
HOW IT LOOKS: BILL ME LATER® ON
HOSTED CHECKOUT PAGES
• Bill Me Later will be added to the
PayPal section of the embedded page
• This is hosted by PayPal, and the T&Cs
are also hosted by PayPal
(U.S. Buyers only)
CHECKOUT FLOW – PAGE 1
23 Confidential and Proprietary
• When a shopper selects Bill Me Later®,
they’re taken to a PayPal hosted flow
Sally’s Hats
CHECKOUT FLOW – PAGE 2
24 Confidential and Proprietary
• The shopper is asked to enter their
DOB, last 4 digits of SSN, and accept
the terms
CHECKOUT FLOW – PAGE 3:
APPLICATION APPROVED
25 Confidential and Proprietary
• This pop-up window displays if the Bill
Me Later® transaction is approved
CHECKOUT FLOW – PAGE 4: REVIEW
YOUR INFORMATION & FINISH
26 Confidential and Proprietary
• Review and confirm the purchase
• Customer will be redirected to the
appropriate page on the merchant’s site
BILL ME LATER – OTHER DETAILS
27 Confidential and Proprietary
• Funds will be deposited into the merchant’s PayPal account in minutes
• Transaction fee will be the same as for other PayPal Payments
• No impact to merchant return policy
• Merchant takes no additional credit risk, we assume losses if shoppers do
not pay off their accounts
• Pre-integrated into Magento for merchants using PayPal Payments
Advanced or Payflow Link
PAYPAL PAYMENTS PRO
28 Confidential and Proprietary
• No long-term contracts or setup fees
• Completely customizable checkout
• Keep customers on your website
• Compatible with popular shopping carts
• Includes Virtual Terminal
Create the checkout experience that’s right for your customers –
everything from look and feel to back-end integration.
PAYFLOW PRO
29 Confidential and Proprietary
• Same as PayPal Payments Pro,
but works with nearly any
merchant account
HOW IT WORKS
30 Confidential and Proprietary
Customers enter their billing and shipping details, then select their
payment method.
Step 1
HOW IT WORKS
31 Confidential and Proprietary
They enter their credit card details on your checkout page and confirm
the order.
Step 2
HOW IT WORKS
32 Confidential and Proprietary
The payment is processed.
Step 3
HOW IT WORKS
33 Confidential and Proprietary
You get paid. (The fun part.)
Step 4
ALL-IN-ONE SOLUTIONS
34
PayPal’s all-in-one payment solutions let you choose the customization and checkout
options that are right for your business.
* To help merchants simplify PCI compliance, the Transparent Redirect feature must be enabled. Check with your shopping cart provider to determine if they support this feature.
**Requires use of the hosted templates in PayPal Payments Pro. Bill Me Later is subject to credit approval, as determined by the lender, WebBank, Salt Lake City, Utah.
Confidential and Proprietary
*
**
ALTERNATE
PAYMENT METHODS
36
All-in-one payment
processing
Use PayPal to accept and
process credit cards and
PayPal payments
Mix-and-match
approach
Use PayPal’s gateway and
your own merchant account to
process credit cards and
PayPal payments
Accept alternate
payment methods
Add PayPal as a payment
method
PAYPAL ONLINE CHECKOUT SOLUTIONS
Business
needs
PayPal
products that
meet these
needs
PAYPAL PAYMENTS
• STANDARD
• ADVANCED
• PRO
EXPRESS CHECKOUT
Confidential and Proprietary
PAYFLOW
• LINK
• PRO
EXPRESS CHECKOUT
If you already accept credit cards online, you can also accept PayPal by
adding the Express Checkout button to your Magento store.
In a recent PayPal survey, more than 80% of businesses noticed a bump in
sales after adding PayPal Express Checkout.1
• Sales increase on average 18% after adding PayPal2
• Buyers like the ease and security of PayPal
• Low transaction fee and no monthly charge
• It also works for mobile websites and apps
37 Confidential and Proprietary
1 July 2011 Ipsos Public Affairs poll conducted on behalf of PayPal. Eight in 10 merchants (83%) have noticed a bump in sales since
adding PayPal’s Express Checkout service, while just 17% say they haven’t noticed an increase.
2 In an independent survey by Ipsos Public Affairs in July 2010, online merchants reported an average 18% increase in sales since adding
PayPal Express Checkout.
Step 1
A customer selects an
item on your mobile-
optimized website.
MOBILE EXPRESS CHECKOUT Any business with a mobile site should consider implementing Mobile
Express Checkout.
Confidential and Proprietary 38
Step 2
The customer decides to
check out with PayPal
and logs in.
Step 3
The customer confirms
her shipping address
and payment method
and completes the order.
Step 4
You get paid.
(The fun part.)
Mobile Express Checkout:
• Functions on a
smartphone just like it
does when paying for
items on a business’s
website
• Leverages existing
Express Checkout API to
simplify integration
• Improves conversions by
offering mobile payments
and expanding sales of
digital goods
EXPANDING
BEYOND ONLINE
CHECKOUT
PAYPAL PAYMENTS: A SINGLE PRODUCT
WITH SEVERAL FREE FEATURES
40 Confidential and Proprietary
HOWEVER YOU DO BUSINESS, PAYPAL GETS YOU PAID.
“Having a one-stop shop offering
options and flexibility makes it
easier for me. I get a full range of
features that I can use now or at
some point down the road.”
– Owner of small architecture firm
One easy solution for all your payments
COOL NEW FEATURES
Online Checkout
PayPal Payments tiers (Standard, Advanced, Pro) provide
options for the online checkout experience that’s right for
your business and your customers.
41
All PayPal Payments solutions come with access to innovative features:
Confidential and Proprietary
PayPal Here
This new feature includes a portable card reader device and
merchant app, so you can accept any form of payment on
your smartphone and never miss a sales opportunity.
COOL NEW FEATURES
Invoicing – PayPal Invoicing is a useful tool that makes it
easy for you to create and send professional invoices to
your customers, helping you get paid faster.
Mobile Solutions – You can optimize your website to
create a mobile-friendly checkout experience and send
invoices that customers can pay from mobile devices.
Debit Card – The PayPal Debit MasterCard® lets you
spend the money in your PayPal account by withdrawing
cash at ATMs or purchasing items wherever Debit
MasterCard is accepted.
42
All PayPal Payments solutions come with access to innovative features:
Confidential and Proprietary
43 Confidential and Proprietary
HOW PAYPAL HERE WORKS
Step 1
Open the
app and
plug in the
reader.
Step 2
Ring up the
order and click
the Charge
button.
Step 3
Ask the customer
how they want to pay.
If they choose a card,
simply swipe it.
Step 4
Hand the customer
the phone to sign –
they can choose how
to get the receipt.
FEES
44 Confidential and Proprietary
NEXT STEPS
MAGENTO - CONFIGURING PAYPAL
System -> Configuration -> Payment Methods
MAGENTO - SELECT YOUR PAYPAL
SOLUTION
ENABLE PAYPAL PAYMENTS ADVANCED
Enter your Payflow
credentials
“Enable” and Save Config
ADDITIONAL SETTINGS –
PAYPAL PAYMENTS ADVANCED
CONFIGURING PAYPAL EXPRESS
CHECKOUT (MAGENTO GO)
CONFIGURING PAYPAL EXPRESS
CHECKOUT (MAGENTO EE/CE)
SUMMARY
Choose the online checkout solution that’s right for your business:
All-in-One Solutions
• PayPal Payments Standard
• PayPal Payments Advanced
• PayPal Payments Pro
Payment Gateways
• Payflow Link
• Payflow Pro
Alternate Payment Method
• Express Checkout
PayPal Payments is now available, including:
• Online checkout products listed above
• New mobile payment solution: PayPal Here
• Other free features to help you get paid – online and offline
52 Confidential and Proprietary
QUESTIONS?
To Get Started Using PayPal in your Magento
Store, Visit
www.magento.com/setup-paypal
53 CONFIDENTIAL Confidential and Proprietary
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