pbs annual meeting: millennial manifesto
Post on 13-Jan-2015
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DESCRIPTION
An 8-minute presentation at the PBS Annual Meeting about strategies for engaging younger audiences, based on TPT's new Open Air initiative.
TRANSCRIPT
#PBSam
#PBSam
MILLENNIAL MANIFESTO
By Andi McDaniel, @tptandi
#PBSam
WE NEED THIS GUY.
#PBSam
WHY I CARE
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PUBLIC TV HAS A PROBLEM.
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PUBLIC TV RULES!
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I AGREE!
#PBSam
HUH?
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MILLENNIA
LS
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I TOLD YOU WE NEED THIS GUY.
#PBSam
#PBSam
“ENRICH LIVES AND STRENGTHEN OUR COMMUNITY
THROUGH THE POWER OF MEDIA.”
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AN OFFER HE CAN REFUSE.
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KEN BURNS4-EVER.
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MISSION
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#PBSam
PRINCIPLE 1: THE CONTINUUM OF SUPPORT
A FACEBOOK “L
IKE”
A $1 M
ILLIO
N GIFT
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PRINCIPLE 2: THEY ALREADY LIKE US!
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PRINCIPLE 3: ORIGINAL WEB CONTENT
ARE YOU MN ENOUGH?
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PRINCIPLE 4: EVERYONE’S A MAKER
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#PBSam
PRINCIPLE 5: LET’S PLAY
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HERE HE IS AGAIN.
#PBSam
THANK YOU.
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