pbs presentation - final presentation

Meet Jane

Social Media: Simple Starters for PBS Stationsby Beth Kanter, Beth’s Blog

She’s worked in the field for a very longtime

And her tools have changed over the years

Why?

She understands the real truths ofraising money …..

Stories that tug at the heartstrings

Donor loyalty

Show me the money!

Who, Not What

Jane, we need asocial media

strategy and plan bythe end of the

week!

I need to dosome

research …

Futuredonors!

What are youworking on?

Flickr Facebook

Twitter!

That’s thedumbestthing I’veever heard

it ..

I need an easyway to get agrip on this!

Fast!

Stories that tug at the heart strings

1) I share my pics ->

-> with you --->

-->You share your pics ->

---> with him

Watercooler conversations(mediated by photos)

Source: Slideshare by Rashmi Sinha

Social Features

And it isn’t just about doggy photos

Social Networking

Social Networks: First Generation

1) I am linked to ->

-> to you

--->You are linked to her ->

-> to her…

Source: Slideshare by Rashmi Sinha

Now Iknowallthesepeople!

“Over 14,000 profile views in 3 weeks.500 NEW signups to email list from MySpace”

Social Networks, agood thing …

No time?

No time?

Dip in or Stay Hyper Connected

How Used?

I loveTwitter!

My Perspective

PresenceContent in

many places

RSSPowered

Fundraising

Sharing photos,bookmarks, videos,

and more

Conversations

network