pecha kucha celebrityendorsement_charlotterottiers_2ma04
Post on 18-Jul-2015
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*
Celebrity endorsement :
*‘ A form of brand or advertising campaign that
involves a well-known person using their fame
to help promote a product or service.’
*Techniques used in the marketing of products
*
*Paying celebrities to convince consumers they
are just like us.
How much do you think celebrities earn ??
“ The appeal of a celebrity is they act as a
source of credibility for a product”
(Andrew Hughes)
a certain message
*
*Advantages:
* Build brand equity
* Helps people to remember ads
* The product contributes to superstar status
*
* Pepsi payed 5 million dollar for using ‘Like a prayer’
in the spot
* Big problem: incited an explosion of controversy
*
*
*Succesful/treacherous
*Keys to succes:
* Celebrities beloved by customers
*No unforeseen circumstances
*….
*
*http://www.choice.com.au/reviews-and-
tests/money/shopping-and-
legal/shopping/celebrity-endorsements.aspx
*http://www.businessdictionary.com/definition
/celebrity-endorsement.html
*http://www.stuff.co.nz/entertainment/celebr
ities/9555158/Celebrity-endorsements-of-
2013-the-good-the-bad-and-the-awful.
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