pennywise wine: packaging marketing
Post on 14-Dec-2014
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PACKAGING MARKETING
ANGELA ROMEROPETER PODRID
Offensive Criteria Analysis
Defensive Criteria Analysis
Revised Packaging Rationale
Branding Tagline
“A Penny Saved is a Penny Earned” Coloring – Contrast/ purple Size -- enlarged Character – Abe Lincoln Silhouette Attention grabber -- penny
Bigger size New Slogan
Impactful Character
Revised Packaging
Catchy Object
Bigger logo
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