perceptions of social media
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Wisbech Social Media Research
• These slides present the findings from research carried out by Cambridgeshire County Council and Paul Henderson
• The research took place in Wisbech, Cambridgeshire in December 2009 as part of a CLG funded project
Reactions to social media sites
Participants
• 6 focus groups in Wisbech, Cambs– Nacro – 25-40, unemployed– Urban – 25-40, employed and unemployed– Older people– Youth*– Migrant Workers*– Travellers**Data not included in these slides
Methodology
• Participants were asked about issues in their local area:– What type of issues?– Who would you tell?– How would you tell them? – What would you expect to happen?
• Participants were asked quick questions to establish their internet/media literacy
• Participants were shown various social media websites and asked:– What do you think/feel about these sites?– Which do you like/dislike?
What sort of problems are there?
Theft
Play area traffic is dangerous for kids, would be nice to have speed bumps Bus station/taxi
problems traffic
Drains and soak always are full up
Need a crossing on Norwich Road, sent in a questionnaire no further action was taken
Speeding traffic
How do I contact Highways?
Who is our Councillor?
Drunks/drugs in Wisbech Centre, who do tell? Police? If so how quick a response?
People biking to work with no lights, don’t know who contact?
Vandalism
Human mess Bins Dog mess
Worried about individual living in the woods
How can we stop speeding through my village
How can we influence planning decisions?Traffic – why do the
council dig up the road and alternate routes at
the same time?
Blogs
Easy to follow
How is it being
made?
Impressed with site
Very up to date
Informative
Keeping you up to date
Notes problems and safety issues
Needs to be brilliant to catch attention
Problem page would be better
Is it safe? Safety of my information
Dull
Doesn’t catch your interest enough, it’s too plain
Can groups and individuals set up blogs?
Like the layout
impressed at how up to date it was
lots of information on progress
Can see pictures of other people who write
about problems and you can see how they
were fixed
Nacro Urban 25-40 Older people
Flickr
Highlight local issues - picture of
a traffic jam outside asda
Use Skype to share images
Too many easier and more
accessible sites for this to interest me
everyone can see your picture even if you don’t want them
to
you can put your own picture
Only negative is kid pictures online
Can find a subject easily through tagging
Easy to use/ navigate
Very well organised
Was quite good showing a lot of different stuff
just use Google to search for a photo
Could spend a long time on it
old pictures were interesting too – people could help
identify gravestones in a local cemetery – attract volunteers
Nacro Urban 25-40 Older people
Google maps
Easy to use
Easy to understand and use
Liked you could zoom right into
your house
Had used it for directions but didn’t know about public
transport times
Don’t like someone seeing my own back garden
love itI like this site
you can get directions straight away where you want and it shows by car, walking and on public transport
Very clear and detailed pictures
Amazing details
Easy/clear instructions
All had used it
Nacro Urban 25-40 Older people
FixMyStreet
Anonymous settings
confusing I like this site
Basic (very)not much being fixed
Probably better off reporting straight to the Council/police etc
Not always sorted in good time, my report is still waiting to be dealt with after 6 months and even a year
Easy to use
Very good for people who want to move to an area you can’t see
when the problem is likely to be fixed
easy to use and a good site
Very good easier than traipsing to somewhere to report a problem
Like it, good to know it’s there
Now I know about it, will probably use it
Why do they want my email to report
a pothole?
very good
could be useful
Does it really work?
No-one heard of it
Nacro Urban 25-40 Older people
WhatDoTheyKnow
Wouldn’t use it, boring
Not sure that you could trust
statistics from the council
Don’t believe you would get the real information
Don’t think we would use it
Never heard of it
very plain boring site
Not interested
not what I expected
Positive: none, unless you want information from a specific authority
Slow/boring
No-one heard of it
Nacro Urban 25-40 Older people
Pledgebank
Never heard of it
A do-gooders website
Very good idea and needs more publicity
Basic- no confusionEasy to
use/understand
Good idea
You can write your own things, problems and chat to people to get things done
helps you if you have a problem
bad pledge fails to get enough subscriptions
Wouldn’t use it
Not interested
Only loudest voices being heard, not the
majorityDon’t think I would join in
Not used an online petition
No-one heard of it
Nacro Urban 25-40 Older people
Discussion forums
do use some discussion forums
Not used a forum like this
Where would you find one?
Looks easy to use
Would be interested in a local one (village
or small town)would use a community discussion forum website
Nacro Urban 25-40 Older people
YouTube
Good way of learning
Use this daily
talks for itself
Used all the time
Everyone uses Youtube
Excited to use it
Nacro Urban 25-40 Older people
Interested in it – but not got time for itEveryone heard
of it/ no-one used it
irrelevant information
Very childish
Annoying- what’s it for?
What’s the point?
Need to be careful what you say on there –
especially politicians
Never been on it
Nacro Urban 25-40 Older people
Facebook fan
Everyone heard of it and one regular user
Only for Facebook for
communicating with family
Don’t log in so can’t see it being useful
Don’t belong to any fan pages or
groups
Could have an anonymous Facebook for complaining except for topics like school crossings which wouldn’t need to be anonymous.
Well used, but not for complaints
use it for everything chat, games, forumFavourite site
on the net
Nacro Urban 25-40 Older people
Community sitesactual site is boring to look at
Easy to follow
Community news and goings on
Interesting
Lots of good information
helpful if you want to move to the area
Too many tabs and links on this front sheet
User friendly
Who do I contact? Where do I complain
Too much to take in, too many links etc
who would put things on it?
want it centrally run
if it was for Wisbech it would be something I
would go on
Nacro Urban 25-40 Older people
Don’t like Like
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